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    Alcoholic Drinks in Belgium

    Alcoholic Drinks in Belgium

    • Report Code ID: RW0001522309
    • Category Beverages
    • No. of Pages 100
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    Alcoholic drinks in Belgium declines in total volume terms in 2015. Within a relatively good economic context, this decline can be explained by premiumisation which is leading people to drink less but better. In other words drink products which are more expensive. The increase seen in current total value terms in 2015 surpassed the loss in total volume terms. An increase in excise was another reason behind the decrease in total volume terms, although the new excise duty was only implemented in N...

    Publisher's Alcoholic Drinks in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Alcoholic Drinks market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    ALCOHOLIC DRINKS IN BELGIUM
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Volume Declines But Value Grows
    Gin Continues To Grow
    Small Players Increase in Number But the Big Players Resist
    the On-trade Channel Is in Transition
    Negative Performance Predicted for the Forecast Period
    Key Trends and Developments
    Drink Less But Better
    Premiumisation of the On-trade Channel
    Gin and Cocktails Remain Popular
    Key New Product Launches
    Summary 1 Key New Product Developments 2015
    Market Background
    Legislation
    Taxation and Duty Levies
    Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2016
    Table 1 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    Table 2 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 4 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    Table 5 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 6 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty Free
    Cross-border/private Imports
    Market Indicators
    Table 8 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 9 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 10 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
    Table 11 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 12 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 17 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 18 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 19 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
    Table 20 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 22 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 3 Research Sources
    Anheuser-Busch Inbev NV in Alcoholic Drinks (belgium)
    Strategic Direction
    Key Facts
    Summary 4 Anheuser-Busch InBev NV: Key Facts
    Summary 5 Anheuser-Busch InBev NV: Operational Indicators
    Competitive Positioning
    Summary 6 Anheuser-Busch InBev NV: Competitive Position 2015
    Brasserie Caulier in Alcoholic Drinks (belgium)
    Strategic Direction
    Key Facts
    Summary 7 Brasserie Caulier: Key Facts
    Summary 8 Brasserie Caulier: Operational Indicators
    Competitive Positioning
    Bruggeman NV in Alcoholic Drinks (belgium)
    Strategic Direction
    Key Facts
    Summary 9 Bruggeman NV: Key Facts
    Competitive Positioning
    Summary 10 Bruggeman NV: Competitive Position 2015
    Diageo Belgium NV SA in Alcoholic Drinks (belgium)
    Strategic Direction
    Key Facts
    Summary 11 Diageo Belgium NV SA: Key Facts
    Summary 12 Diageo Belgium NV SA: Operational Indicators
    Competitive Positioning
    Summary 13 Diageo Belgium NV SA: Competitive Position 2015
    Etn Franz Colruyt NV in Alcoholic Drinks (belgium)
    Strategic Direction
    Key Facts
    Summary 14 Etn Franz Colruyt NV: Key Facts
    Summary 15 Etn Franz Colruyt NV: Operational Indicators
    Internet Strategy
    Company Background
    Chart 1 Etn Franz Colruyt NV: Colruyt in Brussels (Wezembeek-Oppem)
    Private Label
    Summary 16 Etn Franz Colruyt NV: Private Label Portfolio
    Competitive Positioning
    Summary 17 Etn Franz Colruyt NV: Competitive Position 2015
    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Background
    Lager Price Band Methodology
    Summary 18 Lager by Price Band 2015
    Table 24 Number of Breweries 2010-2015
    Category Data
    Table 25 Sales of Beer by Category: Total Volume 2010-2015
    Table 26 Sales of Beer by Category: Total Value 2010-2015
    Table 27 Sales of Beer by Category: % Total Volume Growth 2010-2015
    Table 28 Sales of Beer by Category: % Total Value Growth 2010-2015
    Table 29 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
    Table 30 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
    Table 31 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 32 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 33 GBO Company Shares of Beer: % Total Volume 2011-2015
    Table 34 NBO Company Shares of Beer: % Total Volume 2011-2015
    Table 35 LBN Brand Shares of Beer: % Total Volume 2012-2015
    Table 36 Production, Imports and Exports of Beer: Total Volume 2009-2014
    Table 37 Imports of Beer by Country of Origin: Total Volume 2009-2014
    Table 38 Imports of Beer by Country of Origin: Total Value 2009-2014
    Table 39 Exports of Beer by Country of Destination: Total Volume 2009-2014
    Table 40 Exports of Beer by Country of Destination: Total Value 2009-2014
    Table 41 Forecast Sales of Beer by Category: Total Volume 2015-2020
    Table 42 Forecast Sales of Beer by Category: Total Value 2015-2020
    Table 43 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
    Table 44 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Data
    Table 45 Sales of Cider/Perry: Total Volume 2010-2015
    Table 46 Sales of Cider/Perry: Total Value 2010-2015
    Table 47 Sales of Cider/Perry: % Total Volume Growth 2010-2015
    Table 48 Sales of Cider/Perry: % Total Value Growth 2010-2015
    Table 49 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2010-2015
    Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Value 2010-2015
    Table 51 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 53 GBO Company Shares of Cider/Perry: % Total Volume 2011-2015
    Table 54 NBO Company Shares of Cider/Perry: % Total Volume 2011-2015
    Table 55 LBN Brand Shares of Cider/Perry: % Total Volume 2012-2015
    Table 56 Production, Imports and Exports of Cider/Perry: Total Volume 2009-2014
    Table 57 Imports of Cider/Perry by Country of Origin: Total Volume 2009-2014
    Table 58 Imports of Cider/Perry by Country of Origin: Total Value 2009-2014
    Table 59 Exports of Cider/Perry by Country of Destination: Total Volume 2009-2014
    Table 60 Exports of Cider/Perry by Country of Destination: Total Value 2009-2014
    Table 61 Forecast Sales of Cider/Perry: Total Volume 2015-2020
    Table 62 Forecast Sales of Cider/Perry: Total Value 2015-2020
    Table 63 Forecast Sales of Cider/Perry: % Total Volume Growth 2015-2020
    Table 64 Forecast Sales of Cider/Perry: % Total Value Growth 2015-2020
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 65 Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
    Table 66 Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
    Table 67 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
    Table 68 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015
    Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2010-2015
    Table 70 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2010-2015
    Table 71 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 72 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 73 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
    Table 74 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2011-2015
    Table 75 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2012-2015
    Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2015-2020
    Table 77 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2015-2020
    Table 78 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2015-2020
    Table 79 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2015-2020
    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Background
    Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
    Summary 19 Benchmark Brands 2015
    Category Data
    Table 80 Sales of Spirits by Category: Total Volume 2010-2015
    Table 81 Sales of Spirits by Category: Total Value 2010-2015
    Table 82 Sales of Spirits by Category: % Total Volume Growth 2010-2015
    Table 83 Sales of Spirits by Category: % Total Value Growth 2010-2015
    Table 84 Sales of Spirits by Off-trade vs On-trade: Volume 2010-2015
    Table 85 Sales of Spirits by Off-trade vs On-trade: Value 2010-2015
    Table 86 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 87 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 88 Sales of Dark Rum by Price Platform: % Total Volume 2010-2015
    Table 89 Sales of White Rum by Price Platform: % Total Volume 2010-2015
    Table 90 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2010-2015
    Table 91 Sales of English Gin by Price Platform: % Total Volume 2010-2015
    Table 92 Sales of Vodka by Price Platform: % Total Volume 2010-2015
    Table 93 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2010-2015
    Table 94 GBO Company Shares of Spirits: % Total Volume 2011-2015
    Table 95 NBO Company Shares of Spirits: % Total Volume 2011-2015
    Table 96 LBN Brand Shares of Spirits: % Total Volume 2012-2015
    Table 97 Production, Imports and Exports of Brandy & Cognac: Total Volume 2009-2014
    Table 98 Production, Imports and Exports of Rum: Total Volume 2009-2014
    Table 99 Production, Imports and Exports of Tequila (and Mezcal): Total Volume 2009-2014
    Table 100 Production, Imports and Exports of Whiskies: Total Volume 2009-2014
    Table 101 Production, Imports and Exports of Gin: Total Volume 2009-2014
    Table 102 Production, Imports and Exports of Vodka: Total Volume 2009-2014
    Table 103 Forecast Sales of Spirits by Category: Total Volume 2015-2020
    Table 104 Forecast Sales of Spirits by Category: Total Value 2015-2020
    Table 105 Forecast Sales of Spirits by Category: % Total Volume Growth 2015-2020
    Table 106 Forecast Sales of Spirits by Category: % Total Value Growth 2015-2020
    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Data
    Table 107 Sales of Wine by Category: Total Volume 2010-2015
    Table 108 Sales of Wine by Category: Total Value 2010-2015
    Table 109 Sales of Wine by Category: % Total Volume Growth 2010-2015
    Table 110 Sales of Wine by Category: % Total Value Growth 2010-2015
    Table 111 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
    Table 112 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
    Table 113 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 114 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 115 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 116 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 117 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 118 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 119 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 120 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 121 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 122 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 123 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 124 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
    Table 125 GBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 126 NBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 127 LBN Brand Shares of Champagne: % Total Volume 2012-2015
    Table 128 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 129 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 130 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
    Table 131 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
    Table 132 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
    Table 133 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
    Table 134 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
    Table 135 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
    Table 136 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
    Table 137 Production, Imports and Exports of Wine: Total Volume 2009-2014
    Table 138 Imports of Wine by Country of Origin: Total Volume 2009-2014
    Table 139 Imports of Wine by Country of Origin: Total Value 2009-2014
    Table 140 Exports of Wine by Country of Destination: Total Volume 2009-2014
    Table 141 Exports of Wine by Country of Destination: Total Value 2009-2014
    Table 142 Forecast Sales of Wine by Category: Total Volume 2015-2020
    Table 143 Forecast Sales of Wine by Category: Total Value 2015-2020
    Table 144 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
    Table 145 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

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