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    Alcoholic Drinks in Iran

    Alcoholic Drinks in Iran

    • Report Code ID: RW0001522321
    • Category Beverages
    • No. of Pages 28
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    Consumption of alcoholic drinks is totally forbidden according to Islamic law and the Iranian government totally supports this. The law has given non/low alcohol beer a significant chance for growth as this can be regarded as the only available legitimate drink in the alcoholic drinks market in the country. A diverse range of products in different flavours and packaging formats which were launched over the last 10 years to 2015 played a major role in the rapid development of per capita consumpti...

    Publisher's Alcoholic Drinks in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Alcoholic Drinks market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    ALCOHOLIC DRINKS IN IRAN
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Executive Summary
    A Complete Ban on the Production and Consumption of Alcoholic Drinks Means Non/low Alcohol Beer Is the Only Available Category in the Country
    the More Stable Economic Situation Leads To A Better Performance in 2015
    Behnoush Iran Remains the Leading Supplier
    the Complete Prohibition on Alcohol Means That No Specialist On-trade Outlets Such As Pubs and Bars Are Available in Iran
    A Promising Performance Expected Over the Forecast Period
    Market Background
    Legislation
    Taxation and Duty Levies
    Table 1 Taxation and Duty Levies on Alcoholic Drinks 2015
    Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    Table 3 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    Table 4 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty Free
    Cross-border/private Imports
    Key New Product Launches
    Summary 1 Key New Product Developments 2015
    Market Indicators
    Table 5 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 6 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 7 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
    Table 8 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 9 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 11 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 12 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 13 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 14 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 15 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 16 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2015
    Table 17 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 19 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 2 Research Sources
    Arpanoosh Co in Alcoholic Drinks (iran)
    Strategic Direction
    Key Facts
    Summary 3 Arpanoosh Co: Key Facts
    Competitive Positioning
    Summary 4 Arpanoosh Co: Competitive Position 2015
    Behnoush Iran Co in Alcoholic Drinks (iran)
    Strategic Direction
    Key Facts
    Summary 5 Behnoush Iran Co: Key Facts
    Summary 6 Behnoush Iran Co: Operational Indicators
    Competitive Positioning
    Summary 7 Behnoush Iran Co: Competitive Position 2015
    Sirang Koohrang Co in Alcoholic Drinks (iran)
    Strategic Direction
    Key Facts
    Summary 8 Sirang Koohrang Co: Key Facts
    Competitive Positioning
    Summary 9 Sirang Koohrang Co: Competitive Position 2015
    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Background
    Table 21 Number of Breweries 2010-2015
    Category Data
    Table 22 Sales of Beer by Category: Total Volume 2010-2015
    Table 23 Sales of Beer by Category: Total Value 2010-2015
    Table 24 Sales of Beer by Category: % Total Volume Growth 2010-2015
    Table 25 Sales of Beer by Category: % Total Value Growth 2010-2015
    Table 26 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
    Table 27 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
    Table 28 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 29 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 30 GBO Company Shares of Beer: % Total Volume 2011-2015
    Table 31 NBO Company Shares of Beer: % Total Volume 2011-2015
    Table 32 LBN Brand Shares of Beer: % Total Volume 2012-2015
    Table 33 Production, Imports and Exports of Beer: Total Volume 2009-2014
    Table 34 Forecast Sales of Beer by Category: Total Volume 2015-2020
    Table 35 Forecast Sales of Beer by Category: Total Value 2015-2020
    Table 36 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
    Table 37 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020

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