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    Beauty and Personal Care in Morocco

    Beauty and Personal Care in Morocco

    • Report Code ID: RW0001833730
    • Category Consumer & Retail
    • No. of Pages 104
    • Publication Month Jun-17
    • Publisher Name EuroMonitor International
    Consumers in Morocco are experiencing growing purchasing power, along with growing awareness of beauty and personal care products. This benefited sales in the beauty and personal care industry a great deal as 8% current value growth was recorded in 2016. Companies operating in the industry offer a wide range of products of different quality levels and in various price segments, according to local consumers' preferences. Additionally, companies are still innovating in several beauty and personal...

    Publisher's Beauty and Personal Care in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

    Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    - Get a detailed picture of the Beauty and Personal Care market;
    - Pinpoint growth sectors and identify factors driving change;
    - Understand the competitive environment, the market's major players and leading brands;
    - Use five-year forecasts to assess how the market is predicted to develop.
    BEAUTY AND PERSONAL CARE IN MOROCCO
    Publisher
    June 2017

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Beauty and Personal Care Sees Strong Overall Growth in 2016
    Rising Demand for Sophisticated, Value-added Products Drives Value Sales
    L'Oréal Maroc Ltd Sustains Its Leading Position in Beauty and Personal Care
    Supermarkets and Hypermarkets Become Key Distribution Channels
    Beauty and Personal Care Is Set To See Positive Growth Over the Forecast Period
    Key Trends and Developments
    Multi-functional Beauty and Personal Care Products Are Still in High Demand
    Growing Awareness of Beauty and Personal Care Products Is Shaping the Industry
    Sales of Beauty and Personal Care Through Internet Retailing Are Increasing
    Market Data
    Table 1 Sales of Beauty and Personal Care by Category: Value 2011-2016
    Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2011-2016
    Table 3 Sales of Premium Beauty and Personal Care by Category: Value 2011-2016
    Table 4 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2011-2016
    Table 5 GBO Company Shares of Beauty and Personal Care: % Value 2012-2016
    Table 6 NBO Company Shares of Beauty and Personal Care: % Value 2012-2016
    Table 7 LBN Brand Shares of Beauty and Personal Care: % Value 2013-2016
    Table 8 Distribution of Beauty and Personal Care by Format: % Value 2011-2016
    Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2016
    Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2016-2021
    Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
    Table 12 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
    Table 13 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
    Sources
    Summary 1 Research Sources
    Oriflame Maroc Sarl in Beauty and Personal Care (morocco)
    Strategic Direction
    Key Facts
    Summary 2 Oriflame Maroc Sarl: Key Facts
    Summary 3 Oriflame Maroc Sarl: Operational Indicators
    Competitive Positioning
    Summary 4 Oriflame Maroc Sarl: Competitive Position 2016
    Parfumerie Secret De Beauté in Beauty and Personal Care (morocco)
    Strategic Direction
    Key Facts
    Summary 5 Parfumerie Secret de Beauté: Key Facts
    Summary 6 Parfumerie Secret de Beauté: Operational Indicators
    Company Background
    Internet Strategy
    Private Label
    Competitive Positioning
    Summary 7 Parfumerie Secret de Beauté: Competitive Position 2016
    Procter & Gamble Maroc SA in Beauty and Personal Care (morocco)
    Strategic Direction
    Key Facts
    Summary 8 Procter & Gamble Maroc SA: Key Facts
    Summary 9 Procter & Gamble Maroc SA: Operational Indicators
    Competitive Positioning
    Summary 10 Procter & Gamble Maroc SA: Competitive Position 2016
    Unilever Maghreb SA in Beauty and Personal Care (morocco)
    Strategic Direction
    Key Facts
    Summary 11 Unilever Maghreb SA: Key Facts
    Summary 12 Unilever Maghreb SA: Operational Indicators
    Competitive Positioning
    Summary 13 Unilever Maghreb SA: Competitive Position 2016
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 14 Sales of Baby and Child-specific Products by Category: Value 2011-2016
    Table 15 Sales of Baby and Child-specific Products by Category: % Value Growth 2011-2016
    Table 16 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2011-2016
    Table 17 NBO Company Shares of Baby and Child-specific Products: % Value 2012-2016
    Table 18 LBN Brand Shares of Baby and Child-specific Products: % Value 2013-2016
    Table 19 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2013-2016
    Table 20 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2013-2016
    Table 21 Forecast Sales of Baby and Child-specific Products by Category: Value 2016-2021
    Table 22 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
    Table 23 Forecast Baby and Child-specific Products Premium vs Mass: % Value 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 24 Sales of Bath and Shower by Category: Value 2011-2016
    Table 25 Sales of Bath and Shower by Category: % Value Growth 2011-2016
    Table 26 Sales of Bath and Shower by Premium vs Mass: % Value 2011-2016
    Table 27 NBO Company Shares of Bath and Shower: % Value 2012-2016
    Table 28 LBN Brand Shares of Bath and Shower: % Value 2013-2016
    Table 29 LBN Brand Shares of Premium Bath and Shower: % Value 2013-2016
    Table 30 Forecast Sales of Bath and Shower by Category: Value 2016-2021
    Table 31 Forecast Sales of Bath and Shower by Category: % Value Growth 2016-2021
    Table 32 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 33 Sales of Colour Cosmetics by Category: Value 2011-2016
    Table 34 Sales of Colour Cosmetics by Category: % Value Growth 2011-2016
    Table 35 Sales of Colour Cosmetics by Premium vs Mass: % Value 2011-2016
    Table 36 NBO Company Shares of Colour Cosmetics: % Value 2012-2016
    Table 37 LBN Brand Shares of Colour Cosmetics: % Value 2013-2016
    Table 38 LBN Brand Shares of Premium Colour Cosmetics: % Value 2013-2016
    Table 39 Forecast Sales of Colour Cosmetics by Category: Value 2016-2021
    Table 40 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
    Table 41 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 42 Sales of Deodorants by Category: Value 2011-2016
    Table 43 Sales of Deodorants by Category: % Value Growth 2011-2016
    Table 44 Sales of Deodorants by Premium vs Mass: % Value 2011-2016
    Table 45 NBO Company Shares of Deodorants: % Value 2012-2016
    Table 46 LBN Brand Shares of Deodorants: % Value 2013-2016
    Table 47 LBN Brand Shares of Premium Deodorants: % Value 2013-2016
    Table 48 Forecast Sales of Deodorants by Category: Value 2016-2021
    Table 49 Forecast Sales of Deodorants by Category: % Value Growth 2016-2021
    Table 50 Forecast Sales of Deodorants by Premium vs Mass: % Value 2016-2021
    Headlines
    Trends
    Category Data
    Table 51 Sales of Depilatories by Category: Value 2011-2016
    Table 52 Sales of Depilatories by Category: % Value Growth 2011-2016
    Table 53 NBO Company Shares of Depilatories: % Value 2012-2016
    Table 54 LBN Brand Shares of Depilatories: % Value 2013-2016
    Table 55 Forecast Sales of Depilatories by Category: Value 2016-2021
    Table 56 Forecast Sales of Depilatories by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 57 Sales of Fragrances by Category: Value 2011-2016
    Table 58 Sales of Fragrances by Category: % Value Growth 2011-2016
    Table 59 NBO Company Shares of Fragrances: % Value 2012-2016
    Table 60 LBN Brand Shares of Fragrances: % Value 2013-2016
    Table 61 LBN Brand Shares of Premium Men's Fragrances: % Value 2013-2016
    Table 62 LBN Brand Shares of Premium Women's Fragrances: % Value 2013-2016
    Table 63 Forecast Sales of Fragrances by Category: Value 2016-2021
    Table 64 Forecast Sales of Fragrances by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 65 Sales of Hair Care by Category: Value 2011-2016
    Table 66 Sales of Hair Care by Category: % Value Growth 2011-2016
    Table 67 Sales of Hair Care by Premium vs Mass: % Value 2011-2016
    Table 68 NBO Company Shares of Hair Care: % Value 2012-2016
    Table 69 LBN Brand Shares of Hair Care: % Value 2013-2016
    Table 70 NBO Company Shares of Salon Hair Care: % Value 2012-2016
    Table 71 LBN Brand Shares of Salon Hair Care: % Value 2013-2016
    Table 72 LBN Brand Shares of Premium Hair Care: % Value 2013-2016
    Table 73 Forecast Sales of Hair Care by Category: Value 2016-2021
    Table 74 Forecast Sales of Hair Care by Category: % Value Growth 2016-2021
    Table 75 Forecast Sales of Hair Care by Premium vs Mass: % Value 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 76 Sales of Men's Grooming by Category: Value 2011-2016
    Table 77 Sales of Men's Grooming by Category: % Value Growth 2011-2016
    Table 78 Sales of Men's Razors and Blades by Type: % Value Breakdown 2012-2016
    Table 79 Sales of Men's Skin Care by Type: % Value Breakdown 2014-2016
    Table 80 NBO Company Shares of Men's Grooming: % Value 2012-2016
    Table 81 LBN Brand Shares of Men's Grooming: % Value 2013-2016
    Table 82 LBN Brand Shares of Men's Razors and Blades: % Value 2013-2016
    Table 83 Forecast Sales of Men's Grooming by Category: Value 2016-2021
    Table 84 Forecast Sales of Men's Grooming by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 85 Sales of Oral Care by Category: Value 2011-2016
    Table 86 Sales of Oral Care by Category: % Value Growth 2011-2016
    Table 87 Sales of Toothbrushes by Category: Value 2011-2016
    Table 88 Sales of Toothbrushes by Category: % Value Growth 2011-2016
    Table 89 Sales of Toothpaste by Type: % Value Breakdown 2012-2016
    Table 90 NBO Company Shares of Oral Care: % Value 2012-2016
    Table 91 LBN Brand Shares of Oral Care: % Value 2013-2016
    Table 92 Forecast Sales of Oral Care by Category: Value 2016-2021
    Table 93 Forecast Sales of Oral Care by Category: % Value Growth 2016-2021
    Table 94 Forecast Sales of Toothbrushes by Category: Value 2016-2021
    Table 95 Forecast Sales of Toothbrushes by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 96 Sales of Skin Care by Category: Value 2011-2016
    Table 97 Sales of Skin Care by Category: % Value Growth 2011-2016
    Table 98 NBO Company Shares of Skin Care: % Value 2012-2016
    Table 99 LBN Brand Shares of Skin Care: % Value 2013-2016
    Table 100 LBN Brand Shares of Premium Skin Care: % Value 2013-2016
    Table 101 Forecast Sales of Skin Care by Category: Value 2016-2021
    Table 102 Forecast Sales of Skin Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Category Data
    Table 103 Sales of Sun Care by Category: Value 2011-2016
    Table 104 Sales of Sun Care by Category: % Value Growth 2011-2016
    Table 105 Sales of Sun Care by Premium vs Mass: % Value 2011-2016
    Table 106 NBO Company Shares of Sun Care: % Value 2012-2016
    Table 107 LBN Brand Shares of Sun Care: % Value 2013-2016
    Table 108 LBN Brand Shares of Premium Adult Sun Care: % Value 2013-2016
    Table 109 Forecast Sales of Sun Care by Category: Value 2016-2021
    Table 110 Forecast Sales of Sun Care by Category: % Value Growth 2016-2021
    Table 111 Forecast Sales of Sun Care by Premium vs Mass: % Value 2016-2021

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