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    Beer in Mexico

    Beer in Mexico

    • Report Code ID: RW0001518086
    • Category Beverages
    • No. of Pages 37
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    In 2015 there were several new product launches which demonstrated the efforts of the leading companies in the category to expand their product portfolios and offer a wide and attractive offer to consumers. During this year the leading company in beer, Grupo Modelo, which is owned by AB InBev, made important efforts to promote the brand Stella Artois, and it also acquired two artisanal beer companies located in the north of the country. These are Cervecería Tijuana and Cervecería Mexicana, and t...

    Publisher's Beer in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Beer market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    BEER IN MEXICO
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Background
    Lager Price Band Methodology
    Summary 1 Lager by Price Band 2015
    Table 1 Number of Breweries 2010-2015
    Category Data
    Table 2 Sales of Beer by Category: Total Volume 2010-2015
    Table 3 Sales of Beer by Category: Total Value 2010-2015
    Table 4 Sales of Beer by Category: % Total Volume Growth 2010-2015
    Table 5 Sales of Beer by Category: % Total Value Growth 2010-2015
    Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
    Table 7 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
    Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 10 GBO Company Shares of Beer: % Total Volume 2011-2015
    Table 11 NBO Company Shares of Beer: % Total Volume 2011-2015
    Table 12 LBN Brand Shares of Beer: % Total Volume 2012-2015
    Table 13 Production, Imports and Exports of Beer: Total Volume 2009-2014
    Table 14 Imports of Beer by Country of Origin: Total Volume 2009-2014
    Table 15 Imports of Beer by Country of Origin: Total Value 2009-2014
    Table 16 Exports of Beer by Country of Destination: Total Volume 2009-2014
    Table 17 Exports of Beer by Country of Destination: Total Value 2009-2014
    Table 18 Forecast Sales of Beer by Category: Total Volume 2015-2020
    Table 19 Forecast Sales of Beer by Category: Total Value 2015-2020
    Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
    Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
    Heineken México S De Rl De Cv in Alcoholic Drinks (mexico)
    Strategic Direction
    Key Facts
    Summary 2 Heineken México S de RL de CV: Key Facts
    Competitive Positioning
    Summary 3 Heineken México S de RL de CV: Competitive Position 2015
    Executive Summary
    A Positive Performance Is Observed in Alcoholic Drinks
    Beer Leads Growth in Volume Terms, Strengthening Its Performance During the Year
    Company Activity Brings New Dynamism To the Market
    the Off-trade Channel Dominates Volume Sales During 2015
    New Product Development and Competition Are Expected To Drive Future Growth
    Key Trends and Developments
    2015: A Year of Mergers and Acquisitions
    Consumers' Taste for Whisky Continues To Gain Steam
    Crystalline Tequila Becomes A Major Trend
    Key New Product Launches
    Market Background
    Legislation
    Table 22 Number of On-trade Establishments by Type 2010-2015
    Taxation and Duty Levies
    Table 23 Taxation and Duty Levies on Alcoholic Drinks 2015
    Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 27 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty-free
    Cross-border/private Imports
    Market Indicators
    Table 28 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 29 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 30 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
    Table 31 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 32 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 37 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 38 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 39 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
    Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 4 Research Sources

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