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    Beer in Vietnam

    Beer in Vietnam

    • Report Code ID: RW0001518175
    • Category Beverages
    • No. of Pages 37
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    Competition is getting tougher for domestic brewers as foreign rivals increased their shares within the country's beer industry after Vietnam joined the Trans-Pacific Partnership (TPP). With a population of 93 million and a beer-drinking culture, Vietnam is attractive to foreign investors because of the perceived growth potential of its beer industry. Indeed, foreign manufacturers, both newcomers and those who have been in country a long time, have rushed to scale up their production in Vietnam.

    Publisher's Beer in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Beer market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    BEER IN VIETNAM
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Background
    Lager Price Band Methodology
    Summary 1 Lager by Price Band 2015
    Category Data
    Table 1 Sales of Beer by Category: Total Volume 2010-2015
    Table 2 Sales of Beer by Category: Total Value 2010-2015
    Table 3 Sales of Beer by Category: % Total Volume Growth 2010-2015
    Table 4 Sales of Beer by Category: % Total Value Growth 2010-2015
    Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2010-2015
    Table 6 Sales of Beer by Off-trade vs On-trade: Value 2010-2015
    Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 9 GBO Company Shares of Beer: % Total Volume 2011-2015
    Table 10 NBO Company Shares of Beer: % Total Volume 2011-2015
    Table 11 LBN Brand Shares of Beer: % Total Volume 2012-2015
    Table 12 Production, Imports and Exports of Beer: Total Volume 2009-2014
    Table 13 Imports of Beer by Country of Origin: Total Volume 2009-2014
    Table 14 Imports of Beer by Country of Origin: Total Value 2009-2014
    Table 15 Exports of Beer by Country of Destination: Total Volume 2009-2014
    Table 16 Exports of Beer by Country of Destination: Total Value 2009-2014
    Table 17 Forecast Sales of Beer by Category: Total Volume 2015-2020
    Table 18 Forecast Sales of Beer by Category: Total Value 2015-2020
    Table 19 Forecast Sales of Beer by Category: % Total Volume Growth 2015-2020
    Table 20 Forecast Sales of Beer by Category: % Total Value Growth 2015-2020
    Saigon Alcohol Beer & Beverages Corp (sabeco) in Alcoholic Drinks (vietnam)
    Strategic Direction
    Key Facts
    Summary 2 Saigon Alcohol Beer & Beverages Corp (Sabeco): Key Facts
    Summary 3 Saigon Alcohol Beer & Beverages Corp (Sabeco): Operational Indicators
    Competitive Positioning
    Summary 4 Saigon Alcohol Beer & Beverages Corp (Sabeco): Competitive Position 2015
    Executive Summary
    Alcoholic Drinks Experiences A Stable Performance in 2015
    Local Producers Promote Vietnamese Wine
    Tpp Drives Competition in Alcoholic Drinks
    On-trade Dominates Distribution
    A Positive Outlook for Alcoholic Drinks
    Key Trends and Developments
    Alcohol Consumption Increases in Vietnam
    Local Beer Players Face Tough Competition From Foreign Companies Under Tpp
    Chateau Dalat - A New Vietnamese Premium Wine
    Genuine Enterprises in A Fierce Fight Against Counterfeiters
    Summary 5 Key New Product Developments 2015-2016
    Market Background
    Legislation
    Table 21 Number of On-trade Establishments by Type 2010-2015
    Taxation and Duty Levies
    Import Tax Rate
    Special Consumption Tax
    Sales Tax
    Table 22 Taxation and Duty Levies on Alcoholic Drinks 2015
    Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 26 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 28 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty Free
    Cross-border/private Imports
    Market Indicators
    Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 32 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
    Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 41 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
    Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 6 Research Sources

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