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    Consumer Lifestyles in China

    Consumer Lifestyles in China

    • Report Code ID: RW0001655559
    • Category Consumer & Retail
    • No. of Pages 51
    • Publication Month Jan-17
    • Publisher Name EuroMonitor International
    The country is at a turning point in terms of consumer lifestyles and the generational gap between younger consumers and those who endured the Cultural Revolution. Older consumers are fastidious savers and work defines them, whereas the younger generation are drastically different. They are comfortable spending and they are increasingly individualistic and independent. They want their own personal style and they want to show it off on social media.

    Publisher's Consumer Lifestyles in China report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

    Data coverage: market sizes (historic and forecasts) , company shares, brand shares and distribution data.

    Why buy this report?
    - Get a detailed picture of the Consumer Lifestyles market;
    - Pinpoint growth sectors and identify factors driving change;
    - Understand the competitive environment, the market's major players and leading brands;
    - Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    CONSUMER LIFESTYLES IN CHINA
    Publisher
    January 2017

    LIST OF CONTENTS AND TABLES

    Lifestyles in China
    Chart 1 Consumer Lifestyles in 2016
    Top Five Consumer Trends
    'made in China' Is No Longer Considered Inferior
    Consumers Enthusiastic About New Technology and Willing To Adopt Early
    Ever Increasing Demand for Cashless Payments
    Consumers Seek Independence and Individuality
    Concerned Consumers Demand Healthy and Organic Foods
    Consumer Segmentation
    Babies and Infants
    Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
    Kids
    Chart 3 Number of Kids (Aged 3-8)
    Tweenagers
    Chart 4 Number of Tweens (Aged 9-12)
    Teens
    Chart 5 Number of Teens (Aged 13-17)
    Young Adults
    Chart 6 Number and Priorities of Young Adults (Aged 18-29)
    Middle Youth
    Chart 7 Distribution and Priorities of Middle Youth (Aged 30-44)
    Mid-lifers
    Chart 8 Distribution, Priorities and Preferences of Mid Lifers (Aged 45-59)
    Later-lifers
    Chart 9 Number, Priorities and Preferences of Later-Lifers (Aged 60+)
    Eating and Drinking
    Eating Habits
    Chart 10 Consumer Spending, Preferences, Preparation, and Consumption of Food and Non-Alcoholic Drinks
    Drinking Habits
    Chart 11 Consumer Spending on Alcohol and Consumption Outside the Home
    Healthy and Ethical Living
    Attitudes To Health and Wellbeing
    Chart 12 Health-related Spending, Activities and Concerns, Including Obese and Overweight Population
    Ethical Living
    Chart 13 Eco-Attitudes and Willingness to Pay for Environmentally-friendly Product Features
    Sport and Fitness
    Chart 14 Frequency of Exercise Activities and Bicycle Ownership
    House and Home
    Home Ownership
    Chart 15 Overview of Households
    Household Profiles
    Chart 16 Households by Type, Occupants and Pet Ownership
    Running Costs
    Chart 17 Household Costs and Housing-related Spending Intentions
    Leisure and Recreation
    Leisure Time
    Chart 18 Leisure Time and Life Stress Concerns
    Vacations
    Case Study: Chinese Millennials Can Now Book Rooms With 'shareable Moments'
    Chart 19 Holiday Time and Domestic and International Trips
    Opportunities for Celebrations and Gift-giving
    Technology
    the Internet
    Chart 20 Digital Internet Access and Common Activities
    Attitudes Towards Social Media and Networking
    Chart 21 Daily Social Activities on Computer vs. Mobile Phone: 2016
    Grooming and Appearance
    Investing in Yourself: Female Personal Grooming and Hygiene
    Chart 22 Consumer Expenditure By Men and Women and Daily Time Spent on Grooming Activities by Women
    Investing in Yourself: Male Personal Grooming and Hygiene
    Chart 23 Daily Time Spent on Grooming Activities by Men: 2015
    Style Icons and Celebrity Influences
    Chart 24 Social Media and Celebrity Influences
    Shopping
    Main Household Shop
    Chart 25 Shopping Habits, Attitudes and Influencers
    Shopping for Big-ticket Items
    Shopping Online
    Chart 26 Internet Retail Shopping and Motivations for Shopping Online vs In-store
    Spending and Saving
    Attitudes Towards Spending
    Chart 27 Discretionary Item or Service Spending Intentions: 2016-2017
    Attitudes Towards Savings
    Attitudes Towards Loans
    Chart 28 Overview of Spending and Savings

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