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    Herbal/Traditional Products in Italy

    Herbal/Traditional Products in Italy

    • Report Code ID: RW0001519868
    • Category Healthcare
    • No. of Pages 30
    • Publication Month Sep-16
    • Publisher Name EuroMonitor International
    There was a growing trend towards more natural lifestyles in Italy towards the end of the review period, while many consumers are concerned about the long-term side effects of standard OTC and Rx medicines. This is resulting in a strong performance for herbal/traditional products, particularly within OTC. Growth is also being supported by new product development and marketing, particularly from leading player Aboca.

    Publisher's Herbal/Traditional Products in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Herbal/Traditional Products market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    HERBAL/TRADITIONAL PRODUCTS IN ITALY
    Publisher
    September 2016

    LIST OF CONTENTS AND TABLES

    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Herbal/Traditional Products by Category: Value 2011-2016
    Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2011-2016
    Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2012-2016
    Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2013-2016
    Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2016-2021
    Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2016-2021
    Aboca SpA in Consumer Health (italy)
    Strategic Direction
    Key Facts
    Summary 1 Aboca SpA: Key Facts
    Competitive Positioning
    Summary 2 Aboca SpA: Competitive Position 2016
    Aziende Chimiche Riunite Angelini Francesco Acraf SpA in Consumer Health (italy)
    Strategic Direction
    Key Facts
    Summary 3 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Key Facts
    Competitive Positioning
    Summary 4 Aziende Chimiche Riunite Angelini Francesco ACRAF SpA: Competitive Position 2016
    Bayer SpA in Consumer Health (italy)
    Strategic Direction
    Key Facts
    Summary 5 Bayer SpA: Key Facts
    Competitive Positioning
    Summary 6 Bayer SpA: Competitive Position 2016
    Esi SpA in Consumer Health (italy)
    Strategic Direction
    Key Facts
    Summary 7 ESI SpA: Key Facts
    Competitive Positioning
    Summary 8 ESI SpA: Competitive Position 2016
    Executive Summary
    Slight Rise in Economic Confidence Benefits 2016 Sales
    Consumers Seeking Natural Health Improvements
    Many Leading Players Lose Share As Competition Intensifies
    Chemists/pharmacies Continue To Dominate and Enjoy Strong Trust
    Focus on Natural Options and Long-term Benefits Set To Continue in Forecast Period
    Key Trends and Developments
    Slight Rise in Economic Confidence in 2016
    Ageing Population Increasingly Willing To Invest in Health
    Increasingly Sophisticated Consumers Seeking More Natural Products
    Market Indicators
    Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
    Table 8 Life Expectancy at Birth 2011-2016
    Market Data
    Table 9 Sales of Consumer Health by Category: Value 2011-2016
    Table 10 Sales of Consumer Health by Category: % Value Growth 2011-2016
    Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
    Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
    Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2011-2016
    Table 14 Distribution of Consumer Health by Format: % Value 2011-2016
    Table 15 Distribution of Consumer Health by Format and Category: % Value 2016
    Table 16 Forecast Sales of Consumer Health by Category: Value 2016-2021
    Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
    Appendix
    OTC Registration and Classification
    Vitamins and Dietary Supplements Registration and Classification
    Self-medication/self-care and Preventive Medicine
    Switches
    Summary 9 OTC: Switches 2014-2016
    Sources
    Summary 10 Research Sources

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