While still in the early stages, the dynamic rise of e-commerce is starting to transform the alcoholic drinks landscape. Through increasing internet access, improving infrastructure and expanding product availability, the potential for internet-based alcoholic drinks sales is on the rise - across both developed and emerging markets. What opportunities and risks lie ahead for companies looking to enhance their online presence in alcoholic drinks?
Publisher's The Rise of E-Commerce in Alcoholic Drinks: Better Late Than Never? global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts) , company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
The Rise of E-Commerce in Alcoholic Drinks: Better Late Than Never?
Current Distribution Landscape
The Geographic Perspective
Delivery, Devices and Developments