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    Wine in Turkey

    Wine in Turkey

    • Report Code ID: RW0001517753
    • Category Beverages
    • No. of Pages 42
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    During 2015, growth in wine continued to be restrained by the negative factors influencing Turkey's overall alcoholic drinks market, such as twice yearly increases in excise taxes and bans on the marketing and promotion of all alcoholic drinks. However, wine still managed to demonstrate positive total volume growth of 2% in 2015, a rate of growth which was slightly higher than the total volume CAGR of 1% registered over the entire review period. Due to the relatively low alcohol content of still...

    Publisher's Wine in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Wine market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    WINE IN TURKEY
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Wine by Category: Total Volume 2010-2015
    Table 2 Sales of Wine by Category: Total Value 2010-2015
    Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
    Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
    Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
    Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
    Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
    Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
    Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
    Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
    Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
    Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
    Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
    Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
    Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
    Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
    Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
    Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
    Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
    Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
    Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
    Kavaklidere Saraplari As in Alcoholic Drinks (turkey)
    Strategic Direction
    Key Facts
    Summary 1 Kavaklidere Saraplari AS: Key Facts
    Competitive Positioning
    Summary 2 Kavaklidere Saraplari AS: Competitive Position 2015
    Mey Içki San Ve Tic As in Alcoholic Drinks (turkey)
    Strategic Direction
    Key Facts
    Summary 3 Mey Içki San ve Tic AS: Key Facts
    Competitive Positioning
    Summary 4 Mey Içki San ve Tic AS: Competitive Position 2015
    Executive Summary
    Alcoholic Drinks Demonstrated Total Volume Decline in 2015
    Rising Excise Taxes and Underperformance of Tourism Industry Negatively Affect Sales
    Efes Pilsen Remained To Be the Leader
    Modern Grocery Retailers Continues To Steal Share From Traditional Grocery Retailers
    Alcoholic Drinks Is Expected To Demonstrate Positive Total Volume Growth by 2020
    Key Trends and Developments
    Macroeconomic Deterioration Negatively Affects the Alcoholic Drinks Market
    Rising Excise Taxes Represent A Major Obstacle To Positive Sales Growth in Alcoholic Drinks
    Food/drink/tobacco Specialists Losing Share To the Modern Grocery Retailers
    Key New Product Launches
    Summary 5 Key New Product Developments 2015
    Market Background
    Legislation
    Taxation and Duty Levies
    Summary 6 Taxation and Duty Levies on Alcoholic Drinks 2015
    Table 37 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories2015
    Table 38 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 40 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 42 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty Free
    Cross-border/private Imports
    Market Indicators
    Table 44 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 45 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 46 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
    Table 47 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 48 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 49 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 53 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 54 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 55 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
    Table 56 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 57 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 58 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 59 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 7 Research Sources

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