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    Global Programmatic Advertising Display Market 2017-2021

    Global Programmatic Advertising Display Market 2017-2021

    • Report Code ID: RW0001522777
    • Category Media
    • No. of Pages 75
    • Publication Month Dec-16
    • Publisher Name Infiniti Research
    About Programmatic Advertising Display

    Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid or reserve an online inventory that best fits their buyer's profile. Real-time bidding (RTB) is one of the major types of programmatic advertising. It is supported by an auction environment that is provided by advertising exchanges/marketplaces.

    Publisher's analysts forecast the global programmatic advertising display market to grow at a CAGR of 18.09% during the period 2017-2021.

    Covered in this report
    The report covers the present scenario and the growth prospects of the global programmatic advertising display market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of online advertisements programmatically.

    The market is divided into the following segments based on geography:
    -Americas
    -APAC
    -EMEA

    Publisher's report, Global Programmatic Advertising Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

    Key vendors
    -AOL
    -BrightRoll
    -SpotXchange
    -Tremor Video
    -TubeMogul
    Other prominent vendors
    -Adconion Media Group
    -Adobe Systems
    -AppNexus
    -Convertro
    -Criteo
    -Darriens
    -Facebook
    -Google
    -Infectious Media
    -Kontera Technologies
    -LiveRail
    -Microsoft
    -Platform One
    -Rocket Fuel
    -Rubicon Project
    -StackAdapt
    -StickyADS.tv
    Market driver
    -Growth in video RTB
    -For a full, detailed list, view our report

    Market challenge
    -Low transparency in market
    -For a full, detailed list, view our report

    Market trend
    -Growing popularity of mobile programmatic advertising display
    -For a full, detailed list, view our report

    Key questions answered in this report
    -What will the market size be in 2021 and what will the growth rate be?
    -What are the key market trends?
    -What is driving this market?
    -What are the challenges to market growth?
    -Who are the key vendors in this market space?
    -What are the market opportunities and threats faced by the key vendors?
    -What are the strengths and weaknesses of the key vendors?

    You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.
    Table of Contents
    PART 01: Executive summary
    PART 02: Scope of the report
    -Market overview
    -End-user segments
    -Base year and forecast period
    -Vendor selection criteria
    -Summation error
    -Top-vendor offerings
    PART 03: Market research methodology
    -Research methodology
    -Economic indicators
    PART 04: Introduction
    -Key market highlights
    PART 05: Market landscape
    -Market overview
    -Product life cycle
    -Global programmatic advertising display market
    -Five forces analysis
    PART 06: Market segmentation by display type
    -Global programmatic advertising display market by display type
    -Global programmatic advertising display market by desktops
    -Global programmatic advertising display market by mobile devices
    PART 07: Market segmentation by ad format
    -Global programmatic advertising display market by ad format
    PART 08: Market segmentation by auction type
    -Global programmatic advertising display market by auction type
    -Global programmatic advertising display market by open auction
    -Global programmatic advertising display market by automated guaranteed
    -Global programmatic advertising display market by invitation-only
    -Global programmatic advertising display market by unreserved fixed-rate
    PART 09: Buying criteria
    PART 10: Geographical segmentation
    -Global programmatic advertising display market by geography
    -Programmatic advertising display market in Americas
    -Programmatic advertising display market in EMEA
    -Programmatic advertising display market in APAC
    PART 11: Key leading countries
    -US
    -Japan
    PART 12: Market drivers
    PART 13: Impact of drivers
    PART 14: Market challenges
    PART 15: Impact of drivers and challenges
    PART 16: Market trends
    PART 17: Vendor landscape
    -Competitive scenario
    -Key leading vendors
    -Other prominent vendors
    PART 18: Appendix
    -List of abbreviations
    PART 19: Explore Publisher
    List of Exhibits
    Exhibit 01: Key regions in global programmatic advertising display market 2016-2021
    Exhibit 02: Product offerings
    Exhibit 03: Overview of global programmatic advertising display market
    Exhibit 04: Product life cycle of programmatic advertising display 2016 and 2021
    Exhibit 05: Global programmatic advertising display market 2016-2021 ($ billions)
    Exhibit 06: Five forces analysis
    Exhibit 07: Global programmatic advertising display market by display type 2016-2021 (% revenue share)
    Exhibit 08: CAGR comparison of global programmatic advertising display market by display type 2016-2021 (%)
    Exhibit 09: Global programmatic advertising display market by desktops 2016-2021 ($ billions)
    Exhibit 10: Global programmatic advertising display market by mobile devices 2016-2021 ($ billions)
    Exhibit 11: Global programmatic advertising display market by ad format 2016 and 2021 (% revenue share)
    Exhibit 12: Global programmatic advertising display market by ad format 2016 and 2021 ($ billions)
    Exhibit 13: CAGR comparison of global programmatic advertising display market by ad format 2016-2021 (%)
    Exhibit 14: Global programmatic advertising display market by auction type 2016-2021 (% revenue share)
    Exhibit 15: Revenue comparison of global programmatic advertising display market by auction type 2016-2021 ($ billions)
    Exhibit 16: CAGR comparison of global programmatic advertising display market by auction type 2016-2021 (%)
    Exhibit 17: Global programmatic advertising display market by open auction 2016-2021 ($ billions)
    Exhibit 18: Global programmatic advertising display market by automated guaranteed 2016-2021 ($ billions)
    Exhibit 19: Global programmatic advertising display market by invitation-only 2016-2021 ($ billions)
    Exhibit 20: Global programmatic advertising display market by unreserved fixed-rate 2016-2021 ($ billions)
    Exhibit 21: Buying criteria for programmatic advertising display
    Exhibit 22: Global programmatic advertising display market by geography 2016-2021 (% revenue share)
    Exhibit 23: Revenue comparison of global programmatic advertising display market by geography 2016-2021 ($ billions)
    Exhibit 24: CAGR comparison of global programmatic advertising display market by geography 2016-2021 (%)
    Exhibit 25: Programmatic advertising display market in Americas 2016-2021 ($ billions)
    Exhibit 26: Programmatic advertising display market in EMEA 2016-2021 ($ billions)
    Exhibit 27: Programmatic advertising display market in APAC 2016-2021 ($ billions)
    Exhibit 28: Programmatic advertising display market in US 2016-2021 ($ billions)
    Exhibit 29: Programmatic advertising display market in Japan 2016-2021 ($ billions)
    Exhibit 30: Impact of drivers
    Exhibit 31: Impact of drivers and challenges
    Exhibit 32: Other prominent vendors
    AOL
    BrightRoll
    SpotXchange
    Tremor Video
    TubeMogul
    Adconion Media Group
    Adobe Systems
    AppNexus
    Convertro
    Criteo
    Darriens
    Facebook
    Google
    Infectious Media
    Kontera Technologies
    LiveRail
    Microsoft
    Platform One
    Rocket Fuel
    Rubicon Project
    StackAdapt
    StickyADS.tv.

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