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    Home Care in Russia

    Home Care in Russia

    • Report Code ID: RW0001582081
    • Category Household
    • No. of Pages 77
    • Publication Month Jan-17
    • Publisher Name EuroMonitor International
    In 2016, Russian home care continued to decline, displaying a worse result than the entire review period's performance. The economic crisis continued in the country with both GDP and real incomes of Russians posting a decline in 2016. Thus, the performance of home care was linked to new consumer behaviour as players attempted to persuade consumers to part with their money. Although the crisis was anticipated to have eased by the end of 2015, leading players were more cautious regarding the futur...

    Publisher's Home Care in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

    Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Home Care market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    HOME CARE IN RUSSIA
    Publisher
    January 2017

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Home Care Struggles With Continuing Recession
    Simplicity Is A New Trend
    Local Players Continue To Evolve
    Modern Retailers Continue To Gain Ground
    Gradual Recovery Expected Over the Forecast Period
    Key Trends and Developments
    Local Economy Stagnates
    Competition Is Intensifying
    Simplicity Gains Ground
    Market Indicators
    Table 1 Households 2011-2016
    Market Data
    Table 2 Sales of Home Care by Category: Value 2011-2016
    Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 4 Sales of Home Care by City: Value 2011-2016
    Table 5 Sales of Home Care by City: % Value Growth 2011-2016
    Table 6 NBO Company Shares of Home Care: % Value 2012-2016
    Table 7 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 8 Penetration of Private Label in Home Care by Category: % Value 2011-2016
    Table 9 Distribution of Home Care by Format: % Value 2011-2016
    Table 10 Distribution of Home Care by Format and Category: % Value 2016
    Table 11 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 12 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Table 13 Forecast Sales of Home Care by City: Value 2016-2021
    Table 14 Forecast Sales of Home Care by City: % Value Growth 2016-2021
    Sources
    Summary 1 Research Sources
    Henkel Rus Ooo in Home Care (russia)
    Strategic Direction
    Key Facts
    Summary 2 Henkel Rus OOO: Key Facts
    Summary 3 Henkel Rus OOO: Operational Indicators
    Competitive Positioning
    Summary 4 Henkel Rus OOO: Competitive Position 2016
    Nefis Cosmetics Oao in Home Care (russia)
    Strategic Direction
    Key Facts
    Summary 5 Nefis Cosmetics OAO: Key Facts
    Competitive Positioning
    Summary 6 Nefis Cosmetics OAO: Competitive Position 2016
    Nevskaya Kosmetika Oao in Home Care (russia)
    Strategic Direction
    Key Facts
    Summary 7 Nevskaya Kosmetika OAO: Key Facts
    Summary 8 Nevskaya Kosmetika OAO: Operational Indicators
    Competitive Positioning
    Summary 9 Nevskaya Kosmetika OAO: Competitive Position 2016
    Novy Impuls-50 Ooo in Home Care (russia)
    Strategic Direction
    Key Facts
    Summary 10 Novy Impuls-50 OOO: Key Facts
    Company Background
    Private Label
    Competitive Positioning
    Summary 11 Novy Impuls-50 OOO: Competitive Position 2016
    Procter & Gamble Ooo in Home Care (russia)
    Strategic Direction
    Key Facts
    Summary 12 Procter & Gamble OOO: Key Facts
    Competitive Positioning
    Summary 13 Procter & Gamble OOO: Competitive Position 2016
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 15 Sales of Air Care by Category: Value 2011-2016
    Table 16 Sales of Air Care by Category: % Value Growth 2011-2016
    Table 17 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
    Table 18 Sales of Air Care by Fragrance: Value Ranking 2011-2016
    Table 19 NBO Company Shares of Air Care: % Value 2012-2016
    Table 20 LBN Brand Shares of Air Care: % Value 2013-2016
    Table 21 Forecast Sales of Air Care by Category: Value 2016-2021
    Table 22 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 23 Bleach Usage: % of Volume Sales 2011-2016
    Table 24 Sales of Bleach: Value 2011-2016
    Table 25 Sales of Bleach: % Value Growth 2011-2016
    Table 26 NBO Company Shares of Bleach: % Value 2012-2016
    Table 27 LBN Brand Shares of Bleach: % Value 2013-2016
    Table 28 Forecast Sales of Bleach: Value 2016-2021
    Table 29 Forecast Sales of Bleach: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 30 Household Possession of Dishwashers 2011-2016
    Category Data
    Table 31 Sales of Dishwashing by Category: Value 2011-2016
    Table 32 Sales of Dishwashing by Category: % Value Growth 2011-2016
    Table 33 NBO Company Shares of Dishwashing: % Value 2012-2016
    Table 34 LBN Brand Shares of Dishwashing: % Value 2013-2016
    Table 35 Forecast Sales of Dishwashing by Category: Value 2016-2021
    Table 36 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 37 Sales of Home Insecticides by Category: Value 2011-2016
    Table 38 Sales of Home Insecticides by Category: % Value Growth 2011-2016
    Table 39 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
    Table 40 NBO Company Shares of Home Insecticides: % Value 2012-2016
    Table 41 LBN Brand Shares of Home Insecticides: % Value 2013-2016
    Table 42 Forecast Sales of Home Insecticides by Category: Value 2016-2021
    Table 43 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 44 Household Possession of Washing Machines 2011-2016
    Category Data
    Table 45 Sales of Laundry Care by Category: Value 2011-2016
    Table 46 Sales of Laundry Care by Category: % Value Growth 2011-2016
    Table 47 Sales of Laundry Aids by Category: Value 2011-2016
    Table 48 Sales of Laundry Aids by Category: % Value Growth 2011-2016
    Table 49 Sales of Laundry Detergents by Category: Value 2011-2016
    Table 50 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
    Table 51 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
    Table 52 NBO Company Shares of Laundry Care: % Value 2012-2016
    Table 53 LBN Brand Shares of Laundry Care: % Value 2013-2016
    Table 54 NBO Company Shares of Laundry Aids: % Value 2012-2016
    Table 55 LBN Brand Shares of Laundry Aids: % Value 2013-2016
    Table 56 NBO Company Shares of Laundry Detergents: % Value 2012-2016
    Table 57 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
    Table 58 Forecast Sales of Laundry Care by Category: Value 2016-2021
    Table 59 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 60 Sales of Polishes by Category: Value 2011-2016
    Table 61 Sales of Polishes by Category: % Value Growth 2011-2016
    Table 62 NBO Company Shares of Polishes: % Value 2012-2016
    Table 63 LBN Brand Shares of Polishes: % Value 2013-2016
    Table 64 Forecast Sales of Polishes by Category: Value 2016-2021
    Table 65 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 66 Sales of Surface Care by Category: Value 2011-2016
    Table 67 Sales of Surface Care by Category: % Value Growth 2011-2016
    Table 68 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
    Table 69 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
    Table 70 NBO Company Shares of Surface Care: % Value 2012-2016
    Table 71 LBN Brand Shares of Surface Care: % Value 2013-2016
    Table 72 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
    Table 73 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
    Table 74 Forecast Sales of Surface Care by Category: Value 2016-2021
    Table 75 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 76 Sales of Toilet Care by Category: Value 2011-2016
    Table 77 Sales of Toilet Care by Category: % Value Growth 2011-2016
    Table 78 NBO Company Shares of Toilet Care: % Value 2012-2016
    Table 79 LBN Brand Shares of Toilet Care: % Value 2013-2016
    Table 80 Forecast Sales of Toilet Care by Category: Value 2016-2021
    Table 81 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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