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    Home Care in Switzerland

    Home Care in Switzerland

    • Report Code ID: RW0001581885
    • Category Household
    • No. of Pages 72
    • Publication Month Jan-17
    • Publisher Name EuroMonitor International
    Home care registered a weak performance in terms of value sales during 2016. Fierce competition driven by the strong Swiss franc which led to further drops in average unit prices was one reason for the decrease in value sales of home care. In addition, increased cross-border shopping and low consumer spending in Switzerland also contributed to the negative growth rate in home care. Nevertheless, growth rates of the different home care products varied greatly. Whereas bleach posted a strong decli...

    Publisher's Home Care in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

    Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Home Care market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    HOME CARE IN SWITZERLAND
    Publisher
    January 2017

    LIST OF CONTENTS AND TABLES

    Executive Summary
    Home Care Posts Negative Growth During 2016
    Decline in Average Unit Price Continues To Impact Home Care
    Private Label Enhances Its Strong Position in Home Care During 2016
    Internet Retailing and Discounters Continue To Rise in Switzerland
    Home Care Sales Are Set To Stagnate
    Key Trends and Developments
    Decline in Unit Prices and Preference for Private Label Shape Home Care Sales in 2016
    Convenient Home Care Products Boost Sales
    Supermarkets Lose Sales Whereas Discounters and Internet Retailing Gain
    Market Indicators
    Table 1 Households 2011-2016
    Market Data
    Table 2 Sales of Home Care by Category: Value 2011-2016
    Table 3 Sales of Home Care by Category: % Value Growth 2011-2016
    Table 4 NBO Company Shares of Home Care: % Value 2012-2016
    Table 5 LBN Brand Shares of Home Care: % Value 2013-2016
    Table 6 Penetration of Private Label in Home Care by Category: % Value 2011-2016
    Table 7 Distribution of Home Care by Format: % Value 2011-2016
    Table 8 Distribution of Home Care by Format and Category: % Value 2016
    Table 9 Forecast Sales of Home Care by Category: Value 2016-2021
    Table 10 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
    Sources
    Summary 1 Research Sources
    Held AG in Home Care (switzerland)
    Strategic Direction
    Key Facts
    Summary 2 Held AG: Key Facts
    Competitive Positioning
    Summary 3 Held AG: Competitive Position 2016
    Henkel & Cie AG in Home Care (switzerland)
    Strategic Direction
    Key Facts
    Summary 4 Henkel & Cie AG: Key Facts
    Competitive Positioning
    Summary 5 Henkel & Cie AG: Competitive Position 2016
    Mibelle AG in Home Care (switzerland)
    Strategic Direction
    Key Facts
    Summary 6 Mibelle AG: Key Facts
    Summary 7 Mibelle AG: Operational Indicators
    Production
    Summary 8 Mibelle AG: Production Statistics 2015
    Private Label
    Summary 9 MIbelle AG: Private Label Portfolio
    Reckitt Benckiser (schweiz) AG in Home Care (switzerland)
    Strategic Direction
    Key Facts
    Summary 10 Reckitt Benckiser (Schweiz) AG: Key Facts
    Competitive Positioning
    Summary 11 Reckitt Benckiser Schweiz AG: Competitive Position 2016
    Unilever Schweiz GmbH in Home Care (switzerland)
    Strategic Direction
    Key Facts
    Summary 12 Unilever Schweiz GmbH: Key Facts
    Competitive Positioning
    Summary 13 Unilever Schweiz GmbH: Competitive Position 2016
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 11 Sales of Air Care by Category: Value 2011-2016
    Table 12 Sales of Air Care by Category: % Value Growth 2011-2016
    Table 13 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
    Table 14 Sales of Air Care by Fragrance: Value Ranking 2011-2016
    Table 15 NBO Company Shares of Air Care: % Value 2012-2016
    Table 16 LBN Brand Shares of Air Care: % Value 2013-2016
    Table 17 Forecast Sales of Air Care by Category: Value 2016-2021
    Table 18 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 19 Bleach Usage: % of Volume Sales 2011-2016
    Table 20 Sales of Bleach: Value 2011-2016
    Table 21 Sales of Bleach: % Value Growth 2011-2016
    Table 22 NBO Company Shares of Bleach: % Value 2012-2016
    Table 23 LBN Brand Shares of Bleach: % Value 2013-2016
    Table 24 Forecast Sales of Bleach: Value 2016-2021
    Table 25 Forecast Sales of Bleach: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 26 Household Possession of Dishwashers 2011-2016
    Category Data
    Table 27 Sales of Dishwashing by Category: Value 2011-2016
    Table 28 Sales of Dishwashing by Category: % Value Growth 2011-2016
    Table 29 NBO Company Shares of Dishwashing: % Value 2012-2016
    Table 30 LBN Brand Shares of Dishwashing: % Value 2013-2016
    Table 31 Forecast Sales of Dishwashing by Category: Value 2016-2021
    Table 32 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 33 Sales of Home Insecticides by Category: Value 2011-2016
    Table 34 Sales of Home Insecticides by Category: % Value Growth 2011-2016
    Table 35 Sales of Spray/Aerosol Insecticides by Type: % Value 2011-2016
    Table 36 NBO Company Shares of Home Insecticides: % Value 2012-2016
    Table 37 LBN Brand Shares of Home Insecticides: % Value 2013-2016
    Table 38 Forecast Sales of Home Insecticides by Category: Value 2016-2021
    Table 39 Forecast Sales of Home Insecticides by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Indicators
    Table 40 Household Possession of Washing Machines 2011-2016
    Category Data
    Table 41 Sales of Laundry Care by Category: Value 2011-2016
    Table 42 Sales of Laundry Care by Category: % Value Growth 2011-2016
    Table 43 Sales of Laundry Aids by Category: Value 2011-2016
    Table 44 Sales of Laundry Aids by Category: % Value Growth 2011-2016
    Table 45 Sales of Laundry Detergents by Category: Value 2011-2016
    Table 46 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
    Table 47 NBO Company Shares of Laundry Care: % Value 2012-2016
    Table 48 LBN Brand Shares of Laundry Care: % Value 2013-2016
    Table 49 NBO Company Shares of Laundry Aids: % Value 2012-2016
    Table 50 LBN Brand Shares of Laundry Aids: % Value 2013-2016
    Table 51 NBO Company Shares of Laundry Detergents: % Value 2012-2016
    Table 52 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
    Table 53 Forecast Sales of Laundry Care by Category: Value 2016-2021
    Table 54 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 55 Sales of Polishes by Category: Value 2011-2016
    Table 56 Sales of Polishes by Category: % Value Growth 2011-2016
    Table 57 NBO Company Shares of Polishes: % Value 2012-2016
    Table 58 LBN Brand Shares of Polishes: % Value 2013-2016
    Table 59 Forecast Sales of Polishes by Category: Value 2016-2021
    Table 60 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 61 Sales of Surface Care by Category: Value 2011-2016
    Table 62 Sales of Surface Care by Category: % Value Growth 2011-2016
    Table 63 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
    Table 64 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
    Table 65 NBO Company Shares of Surface Care: % Value 2012-2016
    Table 66 LBN Brand Shares of Surface Care: % Value 2013-2016
    Table 67 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
    Table 68 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
    Table 69 Forecast Sales of Surface Care by Category: Value 2016-2021
    Table 70 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
    Headlines
    Trends
    Competitive Landscape
    Prospects
    Category Data
    Table 71 Sales of Toilet Care by Category: Value 2011-2016
    Table 72 Sales of Toilet Care by Category: % Value Growth 2011-2016
    Table 73 NBO Company Shares of Toilet Care: % Value 2012-2016
    Table 74 LBN Brand Shares of Toilet Care: % Value 2013-2016
    Table 75 Forecast Sales of Toilet Care by Category: Value 2016-2021
    Table 76 Forecast Sales of Toilet Care by Category: % Value Growth 2016-2021

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