The Programmatic Advertising Platform market has witnessed growth from USD XX million to USD XX million from 2017 to 2022. With the CAGR of X.X%, this market is estimated to reach USD XX million in 2029.
The report focuses on the Programmatic Advertising Platform market size, segment size (mainly covering product type, application, and geography), competitor landscape, recent status, and development trends. Furthermore, the report provides detailed cost analysis, supply chain.
Technological innovation and advancement will further optimize the performance of the product, making it more widely used in downstream applications. Moreover, Consumer behavior analysis and market dynamics (drivers, restraints, opportunities) provides crucial information for knowing the Programmatic Advertising Platform market.
Key players in the global Programmatic Advertising Platform market covered in Chapter 2 and Chapter 6:
Rubicon Project Inc.
Choozle
The Trade Desk
DATAXU
IPONWEB Holding Limited (BidSwitch)
Flashtalking
Quantcast Advertise
Fluct
Beeswax
RadiumOne, Inc.
FACEBOOK
Adroll.com
Connexity, Inc
AppNexus Inc.
Marin Software
Turn Inc.
Rocket Fuel Inc.
Centro, Inc.
Between Digital
MediaMath
Acquisio
Adobe Media Optimizer
WordStream
AOL Inc. (Verizon Communications Inc.)
Sizmek
Yahoo Gemini
Google
Adform
In Chapter 8 and Chapter 10.3, based on types, the Programmatic Advertising Platform market from 2017 to 2029 is primarily split into:
Real Time Bidding
Private Marketplace
Automated Guaranteed
Others
In Chapter 9 and Chapter 10.4, based on applications, the Programmatic Advertising Platform market from 2017 to 2029 covers:
SMBs
Large Enterprises
Geographically, the report includes the research on production, consumption, revenue, market share and growth rate, and forecast (2017 -2029) of the following regions:
United States
Europe (Germany, UK, France, Italy, Spain, Russia, Poland)
China
Japan
India
Southeast Asia (Malaysia, Singapore, Philippines, Indonesia, Thailand, Vietnam)
Latin America (Brazil, Mexico, Colombia)
Middle East and Africa (Saudi Arabia, United Arab Emirates, Turkey, Egypt, South Africa, Nigeria)
Other Regions
Chapter 1 provides an overview of Programmatic Advertising Platform market, containing global revenue and CAGR. The forecast and analysis of Programmatic Advertising Platform market by type, application, and region are also presented in this chapter.
Chapter 2 is about the market landscape and major players. It provides competitive situation and market concentration status along with the basic information of these players.
Chapter 3 introduces the industrial chain of Programmatic Advertising Platform. Industrial chain analysis, raw material (suppliers, price, supply and demand, market concentration rate) and downstream buyers are analyzed in this chapter.
Chapter 4 concentrates on manufacturing analysis, including cost structure analysis and process analysis, making up a comprehensive analysis of manufacturing cost.
Chapter 5 provides clear insights into market dynamics, the influence of COVID-19 in Programmatic Advertising Platform industry, consumer behavior analysis.
Chapter 6 provides a full-scale analysis of major players in Programmatic Advertising Platform industry. The basic information, as well as the profiles, applications and specifications of products market performance along with Business Overview are offered.
Chapter 7 pays attention to the sales, revenue, price and gross margin of Programmatic Advertising Platform in markets of different regions. The analysis on sales, revenue, price and gross margin of the global market is covered in this part.
Chapter 8 gives a worldwide view of Programmatic Advertising Platform market. It includes sales, revenue, price, market share and the growth rate by type.
Chapter 9 focuses on the application of Programmatic Advertising Platform, by analyzing the consumption and its growth rate of each application.
Chapter 10 prospects the whole Programmatic Advertising Platform market, including the global sales and revenue forecast, regional forecast. It also foresees the Programmatic Advertising Platform market by type and application.
Years considered for this report:
Historical Years: 2017-2021
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2029
Table of Content
1 Programmatic Advertising Platform Market Overview
1.1 Product Overview and Scope of Programmatic Advertising Platform
1.2 Programmatic Advertising Platform Segment by Type
1.2.1 Global Programmatic Advertising Platform Sales and CAGR (%) Comparison by Type (2017-2029)
1.2.2 The Market Profile of Real Time Bidding
1.2.3 The Market Profile of Private Marketplace
1.2.4 The Market Profile of Automated Guaranteed
1.2.5 The Market Profile of Others
1.3 Global Programmatic Advertising Platform Segment by Application
1.3.1 Programmatic Advertising Platform Consumption (Sales) Comparison by Application (2017-2029)
1.3.2 The Market Profile of SMBs
1.3.3 The Market Profile of Large Enterprises
1.4 Global Programmatic Advertising Platform Market, Region Wise (2017-2022)
1.4.1 Global Programmatic Advertising Platform Market Size (Revenue) and CAGR (%) Comparison by Region (2017-2022)
1.4.2 United States Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3 Europe Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.1 Germany Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.2 UK Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.3 France Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.4 Italy Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.5 Spain Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.6 Russia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.3.7 Poland Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.4 China Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.5 Japan Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.6 India Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7 Southeast Asia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.1 Malaysia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.2 Singapore Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.3 Philippines Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.4 Indonesia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.5 Thailand Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.7.6 Vietnam Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.8 Latin America Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.8.1 Brazil Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.8.2 Mexico Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.8.3 Colombia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9 Middle East and Africa Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.1 Saudi Arabia Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.2 United Arab Emirates Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.3 Turkey Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.4 Egypt Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.5 South Africa Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.4.9.6 Nigeria Programmatic Advertising Platform Market Status and Prospect (2017-2022)
1.5 Global Market Size of Programmatic Advertising Platform (2017-2029)
1.5.1 Global Programmatic Advertising Platform Revenue Status and Outlook (2017-2029)
1.5.2 Global Programmatic Advertising Platform Sales Status and Outlook (2017-2029)
2 Global Programmatic Advertising Platform Market Landscape by Player
2.1 Global Programmatic Advertising Platform Sales and Share by Player (2017-2022)
2.2 Global Programmatic Advertising Platform Revenue and Market Share by Player (2017-2022)
2.3 Global Programmatic Advertising Platform Average Price by Player (2017-2022)
2.4 Global Programmatic Advertising Platform Gross Margin by Player (2017-2022)
2.5 Programmatic Advertising Platform Manufacturing Base Distribution, Sales Area and Product Type by Player
2.6 Programmatic Advertising Platform Market Competitive Situation and Trends
2.6.1 Programmatic Advertising Platform Market Concentration Rate
2.6.2 Programmatic Advertising Platform Market Share of Top 3 and Top 6 Players
2.6.3 Mergers & Acquisitions, Expansion
3 Programmatic Advertising Platform Upstream and Downstream Analysis
3.1 Programmatic Advertising Platform Industrial Chain Analysis
3.2 Key Raw Materials Suppliers and Price Analysis
3.3 Key Raw Materials Supply and Demand Analysis
3.4 Manufacturing Process Analysis
3.5 Market Concentration Rate of Raw Materials
3.6 Downstream Buyers
3.7 Value Chain Status Under COVID-19
4 Programmatic Advertising Platform Manufacturing Cost Analysis
4.1 Manufacturing Cost Structure Analysis
4.2 Programmatic Advertising Platform Key Raw Materials Cost Analysis
4.2.1 Key Raw Materials Introduction
4.2.2 Price Trend of Key Raw Materials
4.3 Labor Cost Analysis
4.3.1 Labor Cost of Programmatic Advertising Platform Under COVID-19
4.4 Energy Costs Analysis
4.5 R&D Costs Analysis
5 Market Dynamics
5.1 Drivers
5.2 Restraints and Challenges
5.3 Opportunities
5.3.1 Advances in Innovation and Technology for Programmatic Advertising Platform
5.3.2 Increased Demand in Emerging Markets
5.4 Programmatic Advertising Platform Industry Development Trends under COVID-19 Outbreak
5.4.1 Global COVID-19 Status Overview
5.4.2 Influence of COVID-19 Outbreak on Programmatic Advertising Platform Industry Development
5.5 Consumer Behavior Analysis
6 Players Profiles
6.1 Rubicon Project Inc.
6.1.1 Rubicon Project Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.1.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.1.3 Rubicon Project Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.1.4 Rubicon Project Inc. Business Overview
6.2 Choozle
6.2.1 Choozle Basic Information, Manufacturing Base, Sales Area and Competitors
6.2.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.2.3 Choozle Programmatic Advertising Platform Market Performance (2017-2022)
6.2.4 Choozle Business Overview
6.3 The Trade Desk
6.3.1 The Trade Desk Basic Information, Manufacturing Base, Sales Area and Competitors
6.3.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.3.3 The Trade Desk Programmatic Advertising Platform Market Performance (2017-2022)
6.3.4 The Trade Desk Business Overview
6.4 DATAXU
6.4.1 DATAXU Basic Information, Manufacturing Base, Sales Area and Competitors
6.4.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.4.3 DATAXU Programmatic Advertising Platform Market Performance (2017-2022)
6.4.4 DATAXU Business Overview
6.5 IPONWEB Holding Limited (BidSwitch)
6.5.1 IPONWEB Holding Limited (BidSwitch) Basic Information, Manufacturing Base, Sales Area and Competitors
6.5.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.5.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Market Performance (2017-2022)
6.5.4 IPONWEB Holding Limited (BidSwitch) Business Overview
6.6 Flashtalking
6.6.1 Flashtalking Basic Information, Manufacturing Base, Sales Area and Competitors
6.6.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.6.3 Flashtalking Programmatic Advertising Platform Market Performance (2017-2022)
6.6.4 Flashtalking Business Overview
6.7 Quantcast Advertise
6.7.1 Quantcast Advertise Basic Information, Manufacturing Base, Sales Area and Competitors
6.7.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.7.3 Quantcast Advertise Programmatic Advertising Platform Market Performance (2017-2022)
6.7.4 Quantcast Advertise Business Overview
6.8 Fluct
6.8.1 Fluct Basic Information, Manufacturing Base, Sales Area and Competitors
6.8.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.8.3 Fluct Programmatic Advertising Platform Market Performance (2017-2022)
6.8.4 Fluct Business Overview
6.9 Beeswax
6.9.1 Beeswax Basic Information, Manufacturing Base, Sales Area and Competitors
6.9.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.9.3 Beeswax Programmatic Advertising Platform Market Performance (2017-2022)
6.9.4 Beeswax Business Overview
6.10 RadiumOne, Inc.
6.10.1 RadiumOne, Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.10.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.10.3 RadiumOne, Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.10.4 RadiumOne, Inc. Business Overview
6.11 FACEBOOK
6.11.1 FACEBOOK Basic Information, Manufacturing Base, Sales Area and Competitors
6.11.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.11.3 FACEBOOK Programmatic Advertising Platform Market Performance (2017-2022)
6.11.4 FACEBOOK Business Overview
6.12 Adroll.com
6.12.1 Adroll.com Basic Information, Manufacturing Base, Sales Area and Competitors
6.12.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.12.3 Adroll.com Programmatic Advertising Platform Market Performance (2017-2022)
6.12.4 Adroll.com Business Overview
6.13 Connexity, Inc
6.13.1 Connexity, Inc Basic Information, Manufacturing Base, Sales Area and Competitors
6.13.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.13.3 Connexity, Inc Programmatic Advertising Platform Market Performance (2017-2022)
6.13.4 Connexity, Inc Business Overview
6.14 AppNexus Inc.
6.14.1 AppNexus Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.14.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.14.3 AppNexus Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.14.4 AppNexus Inc. Business Overview
6.15 Marin Software
6.15.1 Marin Software Basic Information, Manufacturing Base, Sales Area and Competitors
6.15.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.15.3 Marin Software Programmatic Advertising Platform Market Performance (2017-2022)
6.15.4 Marin Software Business Overview
6.16 Turn Inc.
6.16.1 Turn Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.16.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.16.3 Turn Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.16.4 Turn Inc. Business Overview
6.17 Rocket Fuel Inc.
6.17.1 Rocket Fuel Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.17.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.17.3 Rocket Fuel Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.17.4 Rocket Fuel Inc. Business Overview
6.18 Centro, Inc.
6.18.1 Centro, Inc. Basic Information, Manufacturing Base, Sales Area and Competitors
6.18.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.18.3 Centro, Inc. Programmatic Advertising Platform Market Performance (2017-2022)
6.18.4 Centro, Inc. Business Overview
6.19 Between Digital
6.19.1 Between Digital Basic Information, Manufacturing Base, Sales Area and Competitors
6.19.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.19.3 Between Digital Programmatic Advertising Platform Market Performance (2017-2022)
6.19.4 Between Digital Business Overview
6.20 MediaMath
6.20.1 MediaMath Basic Information, Manufacturing Base, Sales Area and Competitors
6.20.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.20.3 MediaMath Programmatic Advertising Platform Market Performance (2017-2022)
6.20.4 MediaMath Business Overview
6.21 Acquisio
6.21.1 Acquisio Basic Information, Manufacturing Base, Sales Area and Competitors
6.21.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.21.3 Acquisio Programmatic Advertising Platform Market Performance (2017-2022)
6.21.4 Acquisio Business Overview
6.22 Adobe Media Optimizer
6.22.1 Adobe Media Optimizer Basic Information, Manufacturing Base, Sales Area and Competitors
6.22.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.22.3 Adobe Media Optimizer Programmatic Advertising Platform Market Performance (2017-2022)
6.22.4 Adobe Media Optimizer Business Overview
6.23 WordStream
6.23.1 WordStream Basic Information, Manufacturing Base, Sales Area and Competitors
6.23.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.23.3 WordStream Programmatic Advertising Platform Market Performance (2017-2022)
6.23.4 WordStream Business Overview
6.24 AOL Inc. (Verizon Communications Inc.)
6.24.1 AOL Inc. (Verizon Communications Inc.) Basic Information, Manufacturing Base, Sales Area and Competitors
6.24.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.24.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Market Performance (2017-2022)
6.24.4 AOL Inc. (Verizon Communications Inc.) Business Overview
6.25 Sizmek
6.25.1 Sizmek Basic Information, Manufacturing Base, Sales Area and Competitors
6.25.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.25.3 Sizmek Programmatic Advertising Platform Market Performance (2017-2022)
6.25.4 Sizmek Business Overview
6.26 Yahoo Gemini
6.26.1 Yahoo Gemini Basic Information, Manufacturing Base, Sales Area and Competitors
6.26.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.26.3 Yahoo Gemini Programmatic Advertising Platform Market Performance (2017-2022)
6.26.4 Yahoo Gemini Business Overview
6.27 Google
6.27.1 Google Basic Information, Manufacturing Base, Sales Area and Competitors
6.27.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.27.3 Google Programmatic Advertising Platform Market Performance (2017-2022)
6.27.4 Google Business Overview
6.28 Adform
6.28.1 Adform Basic Information, Manufacturing Base, Sales Area and Competitors
6.28.2 Programmatic Advertising Platform Product Profiles, Application and Specification
6.28.3 Adform Programmatic Advertising Platform Market Performance (2017-2022)
6.28.4 Adform Business Overview
7 Global Programmatic Advertising Platform Sales and Revenue Region Wise (2017-2022)
7.1 Global Programmatic Advertising Platform Sales and Market Share, Region Wise (2017-2022)
7.2 Global Programmatic Advertising Platform Revenue (Revenue) and Market Share, Region Wise (2017-2022)
7.3 Global Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.4 United States Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.4.1 United States Programmatic Advertising Platform Market Under COVID-19
7.5 Europe Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.5.1 Europe Programmatic Advertising Platform Market Under COVID-19
7.6 China Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.6.1 China Programmatic Advertising Platform Market Under COVID-19
7.7 Japan Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.7.1 Japan Programmatic Advertising Platform Market Under COVID-19
7.8 India Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.8.1 India Programmatic Advertising Platform Market Under COVID-19
7.9 Southeast Asia Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.9.1 Southeast Asia Programmatic Advertising Platform Market Under COVID-19
7.10 Latin America Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.10.1 Latin America Programmatic Advertising Platform Market Under COVID-19
7.11 Middle East and Africa Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
7.11.1 Middle East and Africa Programmatic Advertising Platform Market Under COVID-19
8 Global Programmatic Advertising Platform Sales, Revenue (Revenue), Price Trend by Type
8.1 Global Programmatic Advertising Platform Sales and Market Share by Type (2017-2022)
8.2 Global Programmatic Advertising Platform Revenue and Market Share by Type (2017-2022)
8.3 Global Programmatic Advertising Platform Price by Type (2017-2022)
8.4 Global Programmatic Advertising Platform Sales Growth Rate by Type (2017-2022)
8.4.1 Global Programmatic Advertising Platform Sales Growth Rate of Real Time Bidding (2017-2022)
8.4.2 Global Programmatic Advertising Platform Sales Growth Rate of Private Marketplace (2017-2022)
8.4.3 Global Programmatic Advertising Platform Sales Growth Rate of Automated Guaranteed (2017-2022)
8.4.4 Global Programmatic Advertising Platform Sales Growth Rate of Others (2017-2022)
9 Global Programmatic Advertising Platform Market Analysis by Application
9.1 Global Programmatic Advertising Platform Consumption and Market Share by Application (2017-2022)
9.2 Global Programmatic Advertising Platform Consumption Growth Rate by Application (2017-2022)
9.2.1 Global Programmatic Advertising Platform Consumption Growth Rate of SMBs (2017-2022)
9.2.2 Global Programmatic Advertising Platform Consumption Growth Rate of Large Enterprises (2017-2022)
10 Global Programmatic Advertising Platform Market Forecast (2022-2029)
10.1 Global Programmatic Advertising Platform Sales, Revenue Forecast (2022-2029)
10.1.1 Global Programmatic Advertising Platform Sales and Growth Rate Forecast (2022-2029)
10.1.2 Global Programmatic Advertising Platform Revenue and Growth Rate Forecast (2022-2029)
10.1.3 Global Programmatic Advertising Platform Price and Trend Forecast (2022-2029)
10.2 Global Programmatic Advertising Platform Sales and Revenue Forecast, Region Wise (2022-2029)
10.2.1 United States Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.2 Europe Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.3 China Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.4 Japan Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.5 India Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.6 Southeast Asia Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.7 Latin America Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.2.8 Middle East and Africa Programmatic Advertising Platform Sales and Revenue Forecast (2022-2029)
10.3 Global Programmatic Advertising Platform Sales, Revenue and Price Forecast by Type (2022-2029)
10.4 Global Programmatic Advertising Platform Consumption Forecast by Application (2022-2029)
10.5 Programmatic Advertising Platform Market Forecast Under COVID-19
11 Research Findings and Conclusion
12 Appendix
12.1 Methodology
12.2 Research Data Source
List of Tables and Figures
Figure Programmatic Advertising Platform Product Picture
Table Global Programmatic Advertising Platform Sales and CAGR (%) Comparison by Type
Table Profile of Real Time Bidding
Table Profile of Private Marketplace
Table Profile of Automated Guaranteed
Table Profile of Others
Table Programmatic Advertising Platform Consumption (Sales) Comparison by Application (2017-2029)
Table Profile of SMBs
Table Profile of Large Enterprises
Figure Global Programmatic Advertising Platform Market Size (Revenue) and CAGR (%) (2017-2022)
Figure United States Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Europe Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Germany Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure UK Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure France Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Italy Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Spain Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Russia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Poland Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure China Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Japan Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure India Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Southeast Asia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Malaysia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Singapore Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Philippines Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Indonesia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Thailand Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Vietnam Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Latin America Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Brazil Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Mexico Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Colombia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Middle East and Africa Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Saudi Arabia Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure United Arab Emirates Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Turkey Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Egypt Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure South Africa Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Nigeria Programmatic Advertising Platform Revenue and Growth Rate (2017-2022)
Figure Global Programmatic Advertising Platform Sales Status and Outlook (2017-2029)
Table Global Programmatic Advertising Platform Sales by Player (2017-2022)
Table Global Programmatic Advertising Platform Sales Share by Player (2017-2022)
Figure Global Programmatic Advertising Platform Sales Share by Player in 2021
Table Programmatic Advertising Platform Revenue by Player (2017-2022)
Table Programmatic Advertising Platform Revenue Market Share by Player (2017-2022)
Table Programmatic Advertising Platform Price by Player (2017-2022)
Table Programmatic Advertising Platform Gross Margin by Player (2017-2022)
Table Programmatic Advertising Platform Manufacturing Base Distribution and Sales Area by Player
Table Programmatic Advertising Platform Product Type by Player
Table Mergers & Acquisitions, Expansion Plans
Figure Programmatic Advertising Platform Industrial Chain Analysis
Table Key Raw Materials Suppliers and Price Analysis
Figure Market Concentration Rate of Raw Materials
Table Downstream Buyers
Figure Manufacturing Cost Structure Analysis
Table Key Raw Materials Introduction of Programmatic Advertising Platform
Figure Price Trend of Key Raw Materials
Figure Global COVID-19 Status Overview
Table Influence of COVID-19 Outbreak on Programmatic Advertising Platform Industry Development
Table Rubicon Project Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Rubicon Project Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Rubicon Project Inc. Revenue and Growth Rate
Figure Rubicon Project Inc. Revenue Market Share 2017-2022
Table Choozle Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Choozle Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Choozle Revenue and Growth Rate
Figure Choozle Revenue Market Share 2017-2022
Table The Trade Desk Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table The Trade Desk Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure The Trade Desk Revenue and Growth Rate
Figure The Trade Desk Revenue Market Share 2017-2022
Table DATAXU Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table DATAXU Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure DATAXU Revenue and Growth Rate
Figure DATAXU Revenue Market Share 2017-2022
Table IPONWEB Holding Limited (BidSwitch) Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure IPONWEB Holding Limited (BidSwitch) Revenue and Growth Rate
Figure IPONWEB Holding Limited (BidSwitch) Revenue Market Share 2017-2022
Table Flashtalking Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Flashtalking Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Flashtalking Revenue and Growth Rate
Figure Flashtalking Revenue Market Share 2017-2022
Table Quantcast Advertise Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Quantcast Advertise Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Quantcast Advertise Revenue and Growth Rate
Figure Quantcast Advertise Revenue Market Share 2017-2022
Table Fluct Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Fluct Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Fluct Revenue and Growth Rate
Figure Fluct Revenue Market Share 2017-2022
Table Beeswax Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Beeswax Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Beeswax Revenue and Growth Rate
Figure Beeswax Revenue Market Share 2017-2022
Table RadiumOne, Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table RadiumOne, Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure RadiumOne, Inc. Revenue and Growth Rate
Figure RadiumOne, Inc. Revenue Market Share 2017-2022
Table FACEBOOK Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table FACEBOOK Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure FACEBOOK Revenue and Growth Rate
Figure FACEBOOK Revenue Market Share 2017-2022
Table Adroll.com Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Adroll.com Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Adroll.com Revenue and Growth Rate
Figure Adroll.com Revenue Market Share 2017-2022
Table Connexity, Inc Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Connexity, Inc Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Connexity, Inc Revenue and Growth Rate
Figure Connexity, Inc Revenue Market Share 2017-2022
Table AppNexus Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table AppNexus Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure AppNexus Inc. Revenue and Growth Rate
Figure AppNexus Inc. Revenue Market Share 2017-2022
Table Marin Software Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Marin Software Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Marin Software Revenue and Growth Rate
Figure Marin Software Revenue Market Share 2017-2022
Table Turn Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Turn Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Turn Inc. Revenue and Growth Rate
Figure Turn Inc. Revenue Market Share 2017-2022
Table Rocket Fuel Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Rocket Fuel Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Rocket Fuel Inc. Revenue and Growth Rate
Figure Rocket Fuel Inc. Revenue Market Share 2017-2022
Table Centro, Inc. Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Centro, Inc. Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Centro, Inc. Revenue and Growth Rate
Figure Centro, Inc. Revenue Market Share 2017-2022
Table Between Digital Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Between Digital Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Between Digital Revenue and Growth Rate
Figure Between Digital Revenue Market Share 2017-2022
Table MediaMath Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table MediaMath Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure MediaMath Revenue and Growth Rate
Figure MediaMath Revenue Market Share 2017-2022
Table Acquisio Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Acquisio Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Acquisio Revenue and Growth Rate
Figure Acquisio Revenue Market Share 2017-2022
Table Adobe Media Optimizer Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Adobe Media Optimizer Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Adobe Media Optimizer Revenue and Growth Rate
Figure Adobe Media Optimizer Revenue Market Share 2017-2022
Table WordStream Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table WordStream Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure WordStream Revenue and Growth Rate
Figure WordStream Revenue Market Share 2017-2022
Table AOL Inc. (Verizon Communications Inc.) Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure AOL Inc. (Verizon Communications Inc.) Revenue and Growth Rate
Figure AOL Inc. (Verizon Communications Inc.) Revenue Market Share 2017-2022
Table Sizmek Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Sizmek Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Sizmek Revenue and Growth Rate
Figure Sizmek Revenue Market Share 2017-2022
Table Yahoo Gemini Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Yahoo Gemini Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Yahoo Gemini Revenue and Growth Rate
Figure Yahoo Gemini Revenue Market Share 2017-2022
Table Google Profile
Table Programmatic Advertising Platform Product Profiles, Application and Specification
Table Google Programmatic Advertising Platform Sales, Revenue, Price and Gross Margin (2017-2022)
Figure Google Revenue and Growth Rate
Figure Google Revenue Market Share 2017-2022
Table Adform Profile
Table