The Insight Partners - Syndicated, Custom Market Research Reports
Authentication and Brand Protection Market Share by 2030

Authentication and Brand Protection Market Size and Forecast (2020 - 2030), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Component (Overt, Covert, Forensic, and Digital), Technology (Security Printing & Tamper Proof Labels, Security Inks & Coatings, OVDS and Holograms, Unique Codes, Bar Codes, RFID, Authentication ICs, and Others), Application (Consumer Electronics, Automotive, Medical, Chemical, Food & Beverage, Tobacco, and Others), and Geography

  • Report Code : TIPRE00009317
  • Category : Technology, Media and Telecommunications
  • No. of Pages : 230
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The authentication and brand protection market size is projected to reach US$ 6.68 billion by 2030 from US$ 3.34 billion in 2022. The market is expected to register a CAGR of 9.0% during 2022–2030. The rapid growth of online marketplaces is likely to remain a key trend in the market.

Authentication and Brand Protection Market Analysis

With an increase in urbanization, the reach of several brands has also increased, allowing users improved access to genuine brands. The incidences of counterfeiting are also on the rise proportionately with the increased reach of brands. The demand for authentication and brand protection technologies has been on the rise owing to the emerging new counterfeit and product-forging mechanisms that have emerged over the years. Thus, a growing safety need calls for solutions to attain an appropriate level of safety. Further to that, the upsurge in omnichannel retailing systems is a boon to the growth of the authentication and brand protection market. The omnichannel retailing systems entail efficient product allocation as well as better inventory management and real-time inventory visibility. The growth rate of the counterfeit products platform is very high, dealing specifically with the industries of food and beverages, chemicals, consumer electronics, automotive components, medical devices and pharmaceuticals, and agriculture.

Authentication and Brand Protection Market Overview

Global Authentication and Brand Protection is a multi-disciplined approach that companies across the world consider for the protection of brand integrity, intellectual property, and products from all kinds of unauthorized use, counterfeiting, and fraudulent activities. This includes an integrated strategy of product sterilization using advanced technologies and unique authentication features, such as holograms and Quick Response codes, in conjunction with RFID tags that will allow companies to track and authenticate products through the supply chain.

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Authentication and Brand Protection Market: Strategic Insights

Market Size Value inUS$ 3.34 Billion in 2022
Market Size Value byUS$ 6.68 Billion by 2030
Growth rateCAGR of 9.0% from 2022 to 2030
Forecast Period2023-2030
Historic Period2020-2021
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Authentication and Brand Protection Market Drivers and Opportunities

Increasing Emphasis on Safeguarding Product and Brand Integrity

One of the major growth drivers in the authentication and brand protection market is the increasing emphasis on product and brand integrity. With rising cases of counterfeiting and protecting consumers from counterfeit products in mind, such an increasing focus has become a matter of vital concern for any business across various industries. Prominently, strong measures against the proliferation of fake goods have been most required in pharmaceuticals, food and beverage, and the consumer electronics sector to complement footprinting brand integrity and product authenticity across markets.

Emergence of Track and Trace Technologies

The arrival of track and trace technologies has emerged at the forefront, driving the authentication and brand protection market. Innovation in solutions that involve product tracing at each stage through the supply chain empowers companies with the benefit of enhanced transparency and security. These technologies will confer on a business control over everything that happens to its products, from the manufacturing stage to the selling stage; they will help in mitigating counterfeiting and other unauthorized diversions, as well as promote better building of trust between the consumer and other stakeholders. In essence, greater transparency and security—enabled through track and trace technologies—are central to underpinning brand protection strategies against these sophisticated threats of counterfeit merchandise that increase the growth rate in the modern global marketplace.

Authentication and Brand Protection Market Report Segmentation Analysis

Key segments that contributed to the derivation of the authentication and brand protection market analysis are component, technology, and application.

  • Based on component, the market is segmented into overt, covert, forensic, and digital. The covert segment held a significant market share in 2022.
  • In terms of technology, the market is segmented into security printing & tamper proof labels, security inks & coatings, OVDS and holograms, unique codes, bar codes, RFID, authentication ICs, and others. The security inks & coatings segment held a significant market share in 2022.
  • Based on application, the market is segmented into consumer electronics, automotive, medical, chemical, food & beverage, tobacco, and others. The consumer electronics segment held a significant market share in 2022.

Authentication and Brand Protection Market Share Analysis by Geography

The geographic scope of the authentication and brand protection market report is mainly divided into five regions: North America, Asia Pacific, Europe, Middle East & Africa, and South & Central America.

North America holds a significant market share of the authentication and brand protection market, the industry is registering rapid growth in these regions. Food & beverages and pharmaceuticals are high-growth application sectors for these products. Several companies in North America have shown keen interest in developing new authentication and brand protection technologies, driven by the presence of key players and a large customer base in this region.

Authentication and Brand Protection Market Report Scope

Authentication and Brand Protection Market News and Recent Developments

The authentication and brand protection market is evaluated by gathering qualitative and quantitative data post primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the authentication and brand protection market are listed below:

  • Crane NXT, Co. (NYSE: CXT) ("Crane NXT" or the "Company"), a premier industrial technology company, today announced it has signed a definitive agreement with Investcorp Technology Partners ("Investcorp”) to acquire OpSec Security (“OpSec”) for $270 million in cash, subject to customary adjustments. OpSec is a global leader in brand protection and authentication solutions, serving the world’s most recognized brands, as well as government agencies and financial institutions.

(Source: Crane NXT, Co., Company Website, March 2024)

Authentication and Brand Protection Market Report Coverage and Deliverables

The “Authentication and Brand Protection Market Size and Forecast (2020–2030)” report provides a detailed analysis of the market covering below areas:

  • Authentication and brand protection market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Authentication and brand protection market trends as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST/Porter’s Five Forces and SWOT analysis
  • Authentication and brand protection market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments for the authentication and brand protection market
  • Detailed company profiles
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

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to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

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to country scope.

Frequently Asked Questions


What is the expected CAGR of the authentication and brand protection market?

The market is projected to record a CAGR of 9.0% during 2022–2030.

What would be the estimated value of the authentication and brand protection market by 2030?

The market is expected to reach a value of US$ 6.68 billion by 2030.

Which are the leading players operating in the authentication and brand protection market?

AlpVision SA, Authentic Vision, Applied DNA Sciences, Inc, Eastman Kodak Co, De La Rue Plc, Avery Dennison Corp, Centro Grafico dg S.p.A, Giesecke Devrient GmbH, 3M Co, and Authentix are key players in the market.

What are the future trends of the authentication and brand protection market?

The rapid growth of online marketplaces is a key trend in the market.

What are the driving factors impacting the authentication and brand protection market?

Increasing emphasis on safeguarding product and brand Integrity is driving the market.

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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