Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.
Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.
Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).
Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany's automotive HUD market.
The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.
Europe is home to several prominent automotive OEMs and Tier 1 component suppliers. The flourishing relations between both the above players of the supply chain have resulted in the rapid technological advancements in automobiles within the region. In addition to this, the rise in demand for connectivity technologies, stringent government safety regulations and increasing demand of high end luxury and mid-sized vehicles are considered to be the key growth drivers for European automotive head up display market. Moreover, the rise in focus towards advanced driver assistance systems (ADAS) and autonomous vehicles are also propelling the market growth. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.
Insights Presented in the Report:
Based on different product types, the European automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making it the fastest growing product type during the forecast period.
Europe HUD market is further segmented based on different technologies, which includes conventional and augmented reality. In 2017, augmented reality held the maximum share with a market value of $113.47 million and is expected to prevail till 2024. The rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel its demand, making augmented reality the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of Europe's HUD industry, fragmentation has been done across two channels- OEMs and aftermarket. OEMs segment dominated in 2017 with a market value of $111.18 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across all vehicle types, namely luxury cars, passenger cars and commercial vehicles. Due to the high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in Europe, the regional market is further split into several countries. Germany, the U.K, France, Italy, Spain, Russia and Rest of Europe are among some of the most dominant markets in the region for automotive HUD. Germany is the largest automotive market in the region, whereby presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor Germany's automotive HUD market.
Top Companies Profiled
Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation
Reasons to buy the Report:
The study includes market sizing and forecasting analysis validated by authenticated key industry experts
The report presents a quick review of overall industry performance at one glance
The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
Examination of industry attractiveness with the help of Porter's Five Forces analysis
The study comprehensively covers the market across different segments
Deep dive regional level analysis of the industry
Customization Options:
The Europe Automotive Head up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.
Table of Contents
1 MARKET INTRODUCTION
1.1 Market Definition
1.2 Objective of the Study
1.3 Limitation
1.4 Stakeholders
1.5 Currency used in the Report
2 RESEARCH METHODOLOGY OR ASSUMPTION
2.1 Secondary Data
2.1.1 Key Secondary Sources
2.2 Primary Data
2.2.1 Sampling Techniques & Data Collection Methods
2.2.2 Primary Participants
2.3 Key Market Indicators (Demand & Supply scenario)
2.3.1 Demand and Supply Side Analysis
3 REGULATORY FRAMEWORK
3.1 General Overview
3.1.1 European Commission Regulation for Automotive Head-up Display
3.1.2 United Kingdom Regulation for Automotive Head-up Display
3.1.3 France Regulation for Automotive Head-up Display
3.1.4 Italy Regulation for Automotive Head-up Display
3.1.5 Spain Regulation for Automotive Head-up Display
4 INDUSTRY PERFORMANCE
5 EXECUTIVE SUMMARY
6 MARKET OVERVIEW
6.1 Introduction
6.2 Market Dynamics
6.2.1 Market Drivers
6.2.1.1 Rising Need of Information and Connectivity Technology
6.2.1.2 Increasing number of Luxury and SUV's
6.2.1.3 Augmented Reality; An On-going Trend in HUD's
6.2.2 Market Restraints
6.2.2.1 Excessive cost of the technology
6.2.2.2 Evolution of Active Window Display Technology
6.2.3 Opportunities in the Market
6.2.3.1 High Tech Engineering & Infrastructure Capabilities
6.2.3.2 Evolution of Autonomous and Electric cars
6.3 Key Market Indicators
7 MARKET INSIGHTS BY PRODUCT
7.1 General Overview
7.1.1 Windshield HUD
7.1.2 Combiner HUD
8 MARKET INSIGHTS BY TECHNOLOGY
8.1 General Overview
8.1.1 Conventional HUD
8.1.2 Augmented Reality HUD
9 MARKET INSIGHTS BY VEHICLE TYPE
9.1 General Overview
9.1.1 Luxury Cars
9.1.2 Passenger Cars
9.1.3 Commercial Vehicles
10 MARKET INSIGHTS BY COUNTRY
10.1 General Overview
10.2 Europe Automotive Head-Up Display Market
10.2.1 Europe Automotive Head-Up Display Market, by Product
10.2.2 Europe Automotive Head-Up Display Market, by Technology
10.2.3 Europe Automotive Head-Up Display Market, by Vehicle Type
10.2.4 Europe Automotive Head-Up Display Market, by Country
10.2.4.1 Germany Automotive Head-Up Display Market
10.2.4.1.1 Germany Automotive Head-Up Display Market, by Product
10.2.4.1.2 Germany Automotive Head-Up Display Market, by Technology
10.2.4.1.3 Germany Automotive Head-Up Display Market, by Vehicle Type
10.2.4.2 France Automotive Head-Up Display Market
10.2.4.2.1 France Automotive Head-Up Display Market, by Product
10.2.4.2.2 France Automotive Head-Up Display Market, by Technology
10.2.4.2.3 France Automotive Head-Up Display Market, by Vehicle Type
10.2.4.3 United Kingdom Automotive Head-Up Display Market
10.2.4.3.1 UK Automotive Head-Up Display Market, by Product
10.2.4.3.2 UK Automotive Head-Up Display Market, by Technology
10.2.4.3.3 UK Automotive Head-Up Display Market, by Vehicle Type
10.2.4.4 Russia Automotive Head-Up Display Market
10.2.4.4.1 Russia Automotive Head-Up Display Market, by Product
10.2.4.4.2 Russia Automotive Head-Up Display Market, by Technology
10.2.4.4.3 Russia Automotive Head-Up Display Market, by Vehicle Type
10.2.4.5 Italy Automotive Head-Up Display Market
10.2.4.5.1 Italy Automotive Head-Up Display Market, by Product
10.2.4.5.2 Italy Automotive Head-Up Display Market, by Technology
10.2.4.5.3 Italy Automotive Head-Up Display Market, by Vehicle Type
10.2.4.6 Spain Automotive Head-Up Display Market
10.2.4.6.1 Spain Automotive Head-Up Display Market, by Product
10.2.4.6.2 Spain Automotive Head-Up Display Market, by Technology
10.2.4.6.3 Spain Automotive Head-Up Display Market, by Vehicle Type
10.2.4.7 Rest of Europe Automotive Head-Up Display Market
10.2.4.7.1 Rest of Europe Automotive Head-Up Display Market, by Product
10.2.4.7.2 Rest of Europe Automotive Head-Up Display Market, by Technology
10.2.4.7.3 Rest of Europe Automotive Head-Up Display Market, by Vehicle Type
11 COMPETITIVE SCENARIO
11.1 Europe Automotive Head-Up Display Market Share, by Key Players, 2017
12 COMPANY PROFILES
12.1 Visteon Corporation
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Key Product/Services Offerings
12.1.4 SWOT Analysis
12.1.5 Key Financials
12.1.5.1 Revenue Split, by Region
12.1.5.2 Revenue Split, by Business Segment
12.1.6 Recent developments
12.2 Harman International Industries, Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Key Product/Services Offerings
12.2.4 SWOT Analysis
12.2.5 Key Financials
12.2.5.1 Revenue Split, by Region
12.2.5.2 Revenue Split, by Business Segment
12.2.6 Recent developments
12.3 Continental AG
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Key Product/Services Offerings
12.3.4 SWOT Analysis
12.3.5 Key Financials
12.3.5.1 Revenue Split, by Region
12.3.5.2 Revenue Split, by Business Segment
12.3.6 Recent developments
12.4 TomTom NV
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Key Product/Services Offerings
12.4.4 SWOT Analysis
12.4.5 Key Financials
12.4.5.1 Revenue Split, by Region
12.4.5.2 Revenue Split, by Business Segment
12.4.6 Recent developments
12.5 AUDI AG
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Key Product/Services Offerings
12.5.4 SWOT Analysis
12.5.5 Key Financials
12.5.5.1 Revenue Split by Region
12.5.5.2 Revenue Split by Product or others
12.5.6 Recent developments
12.6 Daimler AG
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Key Product/Services Offerings
12.6.4 SWOT Analysis
12.6.5 Key Financials
12.6.5.1 Revenue Split by Region
12.6.5.2 Revenue Split by Product or others
12.6.6 Recent developments
12.7 Robert Bosch GmbH
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Key Product/Services Offerings
12.7.4 SWOT Analysis
12.7.5 Key Financials
12.7.5.1 Revenue Split by Region
12.7.5.2 Revenue Split by Product or others
12.7.6 Recent developments
12.8 Denso Corporation
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Key Product/Services Offerings
12.8.4 SWOT Analysis
12.8.5 Key Financials
12.8.5.1 Revenue Split by Region
12.8.5.2 Revenue Split by Product or others
12.8.6 Recent developments
12.9 Aptiv Plc
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Key Product/Services Offerings
12.9.4 SWOT Analysis
12.9.5 Key Financials
12.9.5.1 Revenue Split by Region
12.9.5.2 Revenue Split by Product or others
12.9.6 Recent developments
12.10 Yazaki Corporation
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Key Product/Services Offerings
12.10.4 SWOT Analysis
12.10.5 Key Financials
12.10.5.1 Revenue Split, by Region
12.10.5.2 Revenue Split, by Business Segment
12.10.6 Recent developments
List of Figures
FIG. 1 Europe Automotive Head-Up Display Market Size, 2014-24 (US$ Mn)
FIG. 2 Europe Passenger car production, 2012-2017 (Unit million)
FIG. 3 Europe Electric Car Stock, by Country 2016 (2 million units)
FIG. 4 Europe Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%)
FIG. 5 Europe Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn)
FIG. 6 Europe Windshield HUD Market Size, by Country, 2017-24 (US$ Mn)
FIG. 7 Europe Combiner HUD Market Size, by Country, 2017-24 (US$ Mn)
FIG. 8 Europe Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%)
FIG. 9 Europe Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn)
FIG. 10 Europe Conventional HUD Market Size, by Country, 2017-24 (US$ Mn)
FIG. 11 Europe Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn)
FIG. 12 Europe Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%)
FIG. 13 Europe Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn)
FIG. 14 Europe OEM's Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
FIG. 15 Europe Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn)
FIG. 16 Europe Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%)
FIG. 17 Europe Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn)
FIG. 18 Europe Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
FIG. 19 Europe New Passenger Car Sales Share, by Country
FIG. 20 Europe New Passenger Car Sales, by Country, 2014-2016 (Unit Million)
FIG. 21 Europe Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn)
FIG. 22 Europe SUV's Sales, by Region/Country 2016 (Unit
Visteon Corporation
Harman International Industries
Inc
Continental AG
TomTom NV
AUDI AG
Daimler AG
Robert Bosch GmbH
Denso Corporation
Aptiv Plc
Yazaki Corporation