This report elaborates the market size, market characteristics, and market growth of the Brand Licensing industry, and breaks down according to the type, application, and consumption area of Brand Licensing. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Brand Licensing in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Brand Licensing market covered in Chapter 13:
WWE
The Walt Disney Company
PVH Corp.
National Basketball Association
Sanrio
Ferrari
Meredith Corporation
Iconix Brand Group
Warner Bros. Consumer Products
IMG College (Collegiate Licensing Company)
Ford Motor Company
Major League Baseball
National Football League
Mattel
Stanley Black and Decker
Authentic Brands Group
Electrolux
Procter and Gamble
Sequential Brands Group
BBC Worldwide
PGA Tour
The Pok?mon Company International
Universal Brand Development
National Hockey League
Sunkist Growers
General Motors
Westinghouse
Nickelodeon
The Hershey Company
Ralph Lauren
In Chapter 6, on the basis of types, the Brand Licensing market from 2015 to 2025 is primarily split into:
Apparels
Toys
Accessories
Home Decoration
Software or Video Games
Food and Beverage
Others
In Chapter 7, on the basis of applications, the Brand Licensing market from 2015 to 2025 covers:
Entertainment
Corporate Trademarks or Brand
Fashion
Sports
Others
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Brand Licensing Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Brand Licensing Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Brand Licensing Market Forces
3.1 Global Brand Licensing Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Brand Licensing Market - By Geography
4.1 Global Brand Licensing Market Value and Market Share by Regions
4.1.1 Global Brand Licensing Value ($) by Region (2015-2020)
4.1.2 Global Brand Licensing Value Market Share by Regions (2015-2020)
4.2 Global Brand Licensing Market Production and Market Share by Major Countries
4.2.1 Global Brand Licensing Production by Major Countries (2015-2020)
4.2.2 Global Brand Licensing Production Market Share by Major Countries (2015-2020)
4.3 Global Brand Licensing Market Consumption and Market Share by Regions
4.3.1 Global Brand Licensing Consumption by Regions (2015-2020)
4.3.2 Global Brand Licensing Consumption Market Share by Regions (2015-2020)
5 Brand Licensing Market - By Trade Statistics
5.1 Global Brand Licensing Export and Import
5.2 United States Brand Licensing Export and Import (2015-2020)
5.3 Europe Brand Licensing Export and Import (2015-2020)
5.4 China Brand Licensing Export and Import (2015-2020)
5.5 Japan Brand Licensing Export and Import (2015-2020)
5.6 India Brand Licensing Export and Import (2015-2020)
5.7
6 Brand Licensing Market - By Type
6.1 Global Brand Licensing Production and Market Share by Types (2015-2020)
6.1.1 Global Brand Licensing Production by Types (2015-2020)
6.1.2 Global Brand Licensing Production Market Share by Types (2015-2020)
6.2 Global Brand Licensing Value and Market Share by Types (2015-2020)
6.2.1 Global Brand Licensing Value by Types (2015-2020)
6.2.2 Global Brand Licensing Value Market Share by Types (2015-2020)
6.3 Global Brand Licensing Production, Price and Growth Rate of Apparels (2015-2020)
6.4 Global Brand Licensing Production, Price and Growth Rate of Toys (2015-2020)
6.5 Global Brand Licensing Production, Price and Growth Rate of Accessories (2015-2020)
6.6 Global Brand Licensing Production, Price and Growth Rate of Home Decoration (2015-2020)
6.7 Global Brand Licensing Production, Price and Growth Rate of Software or Video Games (2015-2020)
6.8 Global Brand Licensing Production, Price and Growth Rate of Food and Beverage (2015-2020)
6.9 Global Brand Licensing Production, Price and Growth Rate of Others (2015-2020)
7 Brand Licensing Market - By Application
7.1 Global Brand Licensing Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Brand Licensing Consumption by Applications (2015-2020)
7.1.2 Global Brand Licensing Consumption Market Share by Applications (2015-2020)
7.2 Global Brand Licensing Consumption and Growth Rate of Entertainment (2015-2020)
7.3 Global Brand Licensing Consumption and Growth Rate of Corporate Trademarks or Brand (2015-2020)
7.4 Global Brand Licensing Consumption and Growth Rate of Fashion (2015-2020)
7.5 Global Brand Licensing Consumption and Growth Rate of Sports (2015-2020)
7.6 Global Brand Licensing Consumption and Growth Rate of Others (2015-2020)
8 North America Brand Licensing Market
8.1 North America Brand Licensing Market Size
8.2 United States Brand Licensing Market Size
8.3 Canada Brand Licensing Market Size
8.4 Mexico Brand Licensing Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Brand Licensing Market Analysis
9.1 Europe Brand Licensing Market Size
9.2 Germany Brand Licensing Market Size
9.3 United Kingdom Brand Licensing Market Size
9.4 France Brand Licensing Market Size
9.5 Italy Brand Licensing Market Size
9.6 Spain Brand Licensing Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Brand Licensing Market Analysis
10.1 Asia-Pacific Brand Licensing Market Size
10.2 China Brand Licensing Market Size
10.3 Japan Brand Licensing Market Size
10.4 South Korea Brand Licensing Market Size
10.5 Southeast Asia Brand Licensing Market Size
10.6 India Brand Licensing Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Brand Licensing Market Analysis
11.1 Middle East and Africa Brand Licensing Market Size
11.2 Saudi Arabia Brand Licensing Market Size
11.3 UAE Brand Licensing Market Size
11.4 South Africa Brand Licensing Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Brand Licensing Market Analysis
12.1 South America Brand Licensing Market Size
12.2 Brazil Brand Licensing Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 WWE
13.1.1 WWE Basic Information
13.1.2 WWE Product Profiles, Application and Specification
13.1.3 WWE Brand Licensing Market Performance (2015-2020)
13.2 The Walt Disney Company
13.2.1 The Walt Disney Company Basic Information
13.2.2 The Walt Disney Company Product Profiles, Application and Specification
13.2.3 The Walt Disney Company Brand Licensing Market Performance (2015-2020)
13.3 PVH Corp.
13.3.1 PVH Corp. Basic Information
13.3.2 PVH Corp. Product Profiles, Application and Specification
13.3.3 PVH Corp. Brand Licensing Market Performance (2015-2020)
13.4 National Basketball Association
13.4.1 National Basketball Association Basic Information
13.4.2 National Basketball Association Product Profiles, Application and Specification
13.4.3 National Basketball Association Brand Licensing Market Performance (2015-2020)
13.5 Sanrio
13.5.1 Sanrio Basic Information
13.5.2 Sanrio Product Profiles, Application and Specification
13.5.3 Sanrio Brand Licensing Market Performance (2015-2020)
13.6 Ferrari
13.6.1 Ferrari Basic Information
13.6.2 Ferrari Product Profiles, Application and Specification
13.6.3 Ferrari Brand Licensing Market Performance (2015-2020)
13.7 Meredith Corporation
13.7.1 Meredith Corporation Basic Information
13.7.2 Meredith Corporation Product Profiles, Application and Specification
13.7.3 Meredith Corporation Brand Licensing Market Performance (2015-2020)
13.8 Iconix Brand Group
13.8.1 Iconix Brand Group Basic Information
13.8.2 Iconix Brand Group Product Profiles, Application and Specification
13.8.3 Iconix Brand Group Brand Licensing Market Performance (2015-2020)
13.9 Warner Bros. Consumer Products
13.9.1 Warner Bros. Consumer Products Basic Information
13.9.2 Warner Bros. Consumer Products Product Profiles, Application and Specification
13.9.3 Warner Bros. Consumer Products Brand Licensing Market Performance (2015-2020)
13.10 IMG College (Collegiate Licensing Company)
13.10.1 IMG College (Collegiate Licensing Company) Basic Information
13.10.2 IMG College (Collegiate Licensing Company) Product Profiles, Application and Specification
13.10.3 IMG College (Collegiate Licensing Company) Brand Licensing Market Performance (2015-2020)
13.11 Ford Motor Company
13.11.1 Ford Motor Company Basic Information
13.11.2 Ford Motor Company Product Profiles, Application and Specification
13.11.3 Ford Motor Company Brand Licensing Market Performance (2015-2020)
13.12 Major League Baseball
13.12.1 Major League Baseball Basic Information
13.12.2 Major League Baseball Product Profiles, Application and Specification
13.12.3 Major League Baseball Brand Licensing Market Performance (2015-2020)
13.13 National Football League
13.13.1 National Football League Basic Information
13.13.2 National Football League Product Profiles, Application and Specification
13.13.3 National Football League Brand Licensing Market Performance (2015-2020)
13.14 Mattel
13.14.1 Mattel Basic Information
13.14.2 Mattel Product Profiles, Application and Specification
13.14.3 Mattel Brand Licensing Market Performance (2015-2020)
13.15 Stanley Black and Decker
13.15.1 Stanley Black and Decker Basic Information
13.15.2 Stanley Black and Decker Product Profiles, Application and Specification
13.15.3 Stanley Black and Decker Brand Licensing Market Performance (2015-2020)
13.16 Authentic Brands Group
13.16.1 Authentic Brands Group Basic Information
13.16.2 Authentic Brands Group Product Profiles, Application and Specification
13.16.3 Authentic Brands Group Brand Licensing Market Performance (2015-2020)
13.17 Electrolux
13.17.1 Electrolux Basic Information
13.17.2 Electrolux Product Profiles, Application and Specification
13.17.3 Electrolux Brand Licensing Market Performance (2015-2020)
13.18 Procter and Gamble
13.18.1 Procter and Gamble Basic Information
13.18.2 Procter and Gamble Product Profiles, Application and Specification
13.18.3 Procter and Gamble Brand Licensing Market Performance (2015-2020)
13.19 Sequential Brands Group
13.19.1 Sequential Brands Group Basic Information
13.19.2 Sequential Brands Group Product Profiles, Application and Specification
13.19.3 Sequential Brands Group Brand Licensing Market Performance (2015-2020)
13.20 BBC Worldwide
13.20.1 BBC Worldwide Basic Information
13.20.2 BBC Worldwide Product Profiles, Application and Specification
13.20.3 BBC Worldwide Brand Licensing Market Performance (2015-2020)
13.21 PGA Tour
13.21.1 PGA Tour Basic Information
13.21.2 PGA Tour Product Profiles, Application and Specification
13.21.3 PGA Tour Brand Licensing Market Performance (2015-2020)
13.22 The Pok