Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory.
We aims to provide a complete knowledgeable report so that the readers will benefit from it. The report is properly examined and compiled by industry experts and will shed light on the key information that requires from the clients.
Case numbers are resurging in parts of the world where the COVID-19 pandemic was waning, falling in places that saw huge surges recently, and just beginning to rise in previously little-impacted parts of the globe.
Studying and analyzing the impact of Coronavirus COVID-19 on the Brand Licensing industry, the report provide in-depth analysis and professtional advices on how to face the post COIVD-19 period.
Market Segment by Product Type
Apparels
Toys
Accessories
Home Decoration
Software/Vedio Games
Food and Beverage
Others
Market Segment by Product Application
Entertainment
Corporate Trademarks/Brand
Fashion
Sports
Others
Finally, the report provides detailed profile and data information analysis of leading company.
The Walt Disney Company
Major League Baseball
Iconix Brand Group
Meredith Corporation
Nickelodeon
PVH Corp.
Sanrio
Universal Brand Development
Authentic Brands Group
IMG College (Collegiate Licensing Company)
Electrolux
The Pok?mon Company International
Sequential Brands Group
Ferrari
National Football League
National Basketball Association
Westinghouse
Procter & Gamble
Warner Bros. Consumer Products
General Motors
PGA Tour
Ralph Lauren
Stanley Black & Decker
The Hershey Company
Sunkist Growers
BBC Worldwide
WWE
Mattel
National Hockey League
Ford Motor Company
Insights and Tools:
Projected and forecast revenue values are in constant U.S. dollars, unadjusted for inflation.
Product values and regional markets are estimated by market analyst, data analyst and people from related industry, based on companys' revenue and applications market respectively.
The data sources include but not limited to reports of companys,international organizations and governments, MMI market surveys,and related industry news.
Analyses of global market trends, with historical data, estimates for 2022 and projections of compound annual growth rates (CAGRs) through 2027
The market research includes historical and forecast data from like demand, application details, price trends, and company shares by geography, especially focuses on the key regions like United States, European Union, China, and other regions.
In addition, the report provides insight into main drivers,challenges,opportunities and risk of the market and strategies of suppliers. Key players are profiled as well with their market shares in the global market discussed.
Research Objectives
1.To study and analyze the global Brand Licensing consumption (value) by key regions/countries, product type and application, history data from 2017 to 2021, and forecast to 2027.
2.To understand the structure of Brand Licensing market by identifying its various subsegments.
3.Focuses on the key global Brand Licensing manufacturers, to define, describe and analyze the value, market share, market competition landscape, Porter's five forces analysis, SWOT analysis and development plans in next few years.
4.To analyze the Brand Licensing with respect to individual growth trends, future prospects, and their contribution to the total market.
5.To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
6.To project the consumption of Brand Licensing submarkets, with respect to key regions (along with their respective key countries).
7.To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
8.To strategically profile the key players and comprehensively analyze their growth strategies.
Table of Contents
Global Brand Licensing Market Status and Outlook 2022-2027
Market Study Overview
1.1 Study Objectives
1.2 Brand Licensing Introduce
1.3 Combined with the Analysis of Macroeconomic Indicators
1.4 Brief Description of Research methods
1.5 Market Breakdown and Data Triangulation
2 Global Trend Summary
2.1 Brand Licensing Segment by Type
2.1.1 Apparels
2.1.2 Toys
2.1.3 Accessories
2.1.4 Home Decoration
2.1.5 Software/Vedio Games
2.1.6 Food and Beverage
2.1.7 Others
2.2 Market Analysis by Application
2.2.1 Entertainment
2.2.2 Corporate Trademarks/Brand
2.2.3 Fashion
2.2.4 Sports
2.2.5 Others
2.3 Global Brand Licensing Market Comparison by Regions (2017-2027)
2.3.1 Global Brand Licensing Market Size (2017-2027)
2.3.2 North America Brand Licensing Status and Prospect (2017-2027)
2.3.3 Europe Brand Licensing Status and Prospect (2017-2027)
2.3.4 Asia-pacific Brand Licensing Status and Prospect (2017-2027)
2.3.5 South America Brand Licensing Status and Prospect (2017-2027)
2.3.6 Middle East & Africa Brand Licensing Status and Prospect (2017-2027)
2.5 Coronavirus Disease 2019 (Covid-19): Brand Licensing Industry Impact
2.5.1 Brand Licensing Business Impact Assessment - Covid-19
2.5.2 Market Trends and Brand Licensing Potential Opportunities in the COVID-19 Landscape
2.5.3 Measures / Proposal against Covid-19
3 Competition by Vendors
3.1 Global Brand Licensing Revenue and Market Share by Vendors (2017-2022)
3.2 Global Brand Licensing Industry Concentration Ratio (CR5 and HHI)
3.3 Top 5 Brand Licensing Vendors Market Share
3.4 Top 10 Brand Licensing Vendors Market Share
3.5 Date of Key Vendors Enter into Brand Licensing Market
3.6 Key Vendors Brand Licensing Product Offered
3.7 Mergers & Acquisitions Planning
4 Analysis of Brand Licensing Industry Key Vendors
4.1 The Walt Disney Company
4.1.1 Company Details
4.1.2 Product Introduction, Application and Specification
4.1.3 The Walt Disney Company Brand Licensing Gross Margin, and Revenue (2017-2022)
4.1.4 Main Business Overview
4.1.5 The Walt Disney Company News
4.2 Major League Baseball
4.2.1 Company Details
4.2.2 Product Introduction, Application and Specification
4.2.3 Major League Baseball Brand Licensing Gross Margin, and Revenue (2017-2022)
4.2.4 Main Business Overview
4.2.5 Major League Baseball News
4.3 Iconix Brand Group
4.3.1 Company Details
4.3.2 Product Introduction, Application and Specification
4.3.3 Iconix Brand Group Brand Licensing Gross Margin, and Revenue (2017-2022)
4.3.4 Main Business Overview
4.3.5 Iconix Brand Group News
4.4 Meredith Corporation
4.4.1 Company Details
4.4.2 Product Introduction, Application and Specification
4.4.3 Meredith Corporation Brand Licensing Gross Margin, and Revenue (2017-2022)
4.4.4 Main Business Overview
4.4.5 Meredith Corporation News
4.5 Nickelodeon
4.5.1 Company Details
4.5.2 Product Introduction, Application and Specification
4.5.3 Nickelodeon Brand Licensing Gross Margin, and Revenue (2017-2022)
4.5.4 Main Business Overview
4.5.5 Nickelodeon News
4.6 PVH Corp.
4.6.1 Company Details
4.6.2 Product Introduction, Application and Specification
4.6.3 PVH Corp. Brand Licensing Gross Margin, and Revenue (2017-2022)
4.6.4 Main Business Overview
4.6.5 PVH Corp. News
4.7 Sanrio
4.7.1 Company Details
4.7.2 Product Introduction, Application and Specification
4.7.3 Sanrio Brand Licensing Gross Margin, and Revenue (2017-2022)
4.7.4 Main Business Overview
4.7.5 Sanrio News
4.8 Universal Brand Development
4.8.1 Company Details
4.8.2 Product Introduction, Application and Specification
4.8.3 Universal Brand Development Brand Licensing Gross Margin, and Revenue (2017-2022)
4.8.4 Main Business Overview
4.8.5 Universal Brand Development News
4.9 Authentic Brands Group
4.9.1 Company Details
4.9.2 Product Introduction, Application and Specification
4.9.3 Authentic Brands Group Brand Licensing Gross Margin, and Revenue (2017-2022)
4.9.4 Main Business Overview
4.9.5 Authentic Brands Group News
4.10 IMG College (Collegiate Licensing Company)
4.10.1 Company Details
4.10.2 Product Introduction, Application and Specification
4.10.3 IMG College (Collegiate Licensing Company) Brand Licensing Gross Margin, and Revenue (2017-2022)
4.10.4 Main Business Overview
4.10.5 IMG College (Collegiate Licensing Company) News
4.11 Electrolux
4.11.1 Company Details
4.11.2 Product Introduction, Application and Specification
4.11.3 Electrolux Brand Licensing Gross Margin, and Revenue (2017-2022)
4.11.4 Main Business Overview
4.11.5 Electrolux News
4.12 The Pok
The Walt Disney Company
Major League Baseball
Iconix Brand Group
Meredith Corporation
Nickelodeon
PVH Corp.
Sanrio
Universal Brand Development
Authentic Brands Group
IMG College (Collegiate Licensing Company)
Electrolux
The Pok
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