Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
This report elaborates the market size, market characteristics, and market growth of the Digital Marketing Spending industry, and breaks down according to the type, application, and consumption area of Digital Marketing Spending. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Digital Marketing Spending in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Digital Marketing Spending market covered in Chapter 13:
Johnson & Johnson
Comcast
American Express
Unilever
Pfizer
Nissan
L'Or?al
Volkswagen
Fiat Chrysler
Verizon
AT&T
General Motors
Toyota
Walt Disney
P&G
Ford
JPMorgan Chase
In Chapter 6, on the basis of types, the Digital Marketing Spending market from 2015 to 2025 is primarily split into:
Search Ads
Display Ads
Social Media
Email Marketing
Others
In Chapter 7, on the basis of applications, the Digital Marketing Spending market from 2015 to 2025 covers:
Desktop
Mobile
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Digital Marketing Spending Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Digital Marketing Spending Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Digital Marketing Spending Market Forces
3.1 Global Digital Marketing Spending Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Digital Marketing Spending Market - By Geography
4.1 Global Digital Marketing Spending Market Value and Market Share by Regions
4.1.1 Global Digital Marketing Spending Value ($) by Region (2015-2020)
4.1.2 Global Digital Marketing Spending Value Market Share by Regions (2015-2020)
4.2 Global Digital Marketing Spending Market Production and Market Share by Major Countries
4.2.1 Global Digital Marketing Spending Production by Major Countries (2015-2020)
4.2.2 Global Digital Marketing Spending Production Market Share by Major Countries (2015-2020)
4.3 Global Digital Marketing Spending Market Consumption and Market Share by Regions
4.3.1 Global Digital Marketing Spending Consumption by Regions (2015-2020)
4.3.2 Global Digital Marketing Spending Consumption Market Share by Regions (2015-2020)
5 Digital Marketing Spending Market - By Trade Statistics
5.1 Global Digital Marketing Spending Export and Import
5.2 United States Digital Marketing Spending Export and Import (2015-2020)
5.3 Europe Digital Marketing Spending Export and Import (2015-2020)
5.4 China Digital Marketing Spending Export and Import (2015-2020)
5.5 Japan Digital Marketing Spending Export and Import (2015-2020)
5.6 India Digital Marketing Spending Export and Import (2015-2020)
5.7
6 Digital Marketing Spending Market - By Type
6.1 Global Digital Marketing Spending Production and Market Share by Types (2015-2020)
6.1.1 Global Digital Marketing Spending Production by Types (2015-2020)
6.1.2 Global Digital Marketing Spending Production Market Share by Types (2015-2020)
6.2 Global Digital Marketing Spending Value and Market Share by Types (2015-2020)
6.2.1 Global Digital Marketing Spending Value by Types (2015-2020)
6.2.2 Global Digital Marketing Spending Value Market Share by Types (2015-2020)
6.3 Global Digital Marketing Spending Production, Price and Growth Rate of Search Ads (2015-2020)
6.4 Global Digital Marketing Spending Production, Price and Growth Rate of Display Ads (2015-2020)
6.5 Global Digital Marketing Spending Production, Price and Growth Rate of Social Media (2015-2020)
6.6 Global Digital Marketing Spending Production, Price and Growth Rate of Email Marketing (2015-2020)
6.7 Global Digital Marketing Spending Production, Price and Growth Rate of Others (2015-2020)
7 Digital Marketing Spending Market - By Application
7.1 Global Digital Marketing Spending Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Digital Marketing Spending Consumption by Applications (2015-2020)
7.1.2 Global Digital Marketing Spending Consumption Market Share by Applications (2015-2020)
7.2 Global Digital Marketing Spending Consumption and Growth Rate of Desktop (2015-2020)
7.3 Global Digital Marketing Spending Consumption and Growth Rate of Mobile (2015-2020)
8 North America Digital Marketing Spending Market
8.1 North America Digital Marketing Spending Market Size
8.2 United States Digital Marketing Spending Market Size
8.3 Canada Digital Marketing Spending Market Size
8.4 Mexico Digital Marketing Spending Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Digital Marketing Spending Market Analysis
9.1 Europe Digital Marketing Spending Market Size
9.2 Germany Digital Marketing Spending Market Size
9.3 United Kingdom Digital Marketing Spending Market Size
9.4 France Digital Marketing Spending Market Size
9.5 Italy Digital Marketing Spending Market Size
9.6 Spain Digital Marketing Spending Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Digital Marketing Spending Market Analysis
10.1 Asia-Pacific Digital Marketing Spending Market Size
10.2 China Digital Marketing Spending Market Size
10.3 Japan Digital Marketing Spending Market Size
10.4 South Korea Digital Marketing Spending Market Size
10.5 Southeast Asia Digital Marketing Spending Market Size
10.6 India Digital Marketing Spending Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Digital Marketing Spending Market Analysis
11.1 Middle East and Africa Digital Marketing Spending Market Size
11.2 Saudi Arabia Digital Marketing Spending Market Size
11.3 UAE Digital Marketing Spending Market Size
11.4 South Africa Digital Marketing Spending Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Digital Marketing Spending Market Analysis
12.1 South America Digital Marketing Spending Market Size
12.2 Brazil Digital Marketing Spending Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 Johnson & Johnson
13.1.1 Johnson & Johnson Basic Information
13.1.2 Johnson & Johnson Product Profiles, Application and Specification
13.1.3 Johnson & Johnson Digital Marketing Spending Market Performance (2015-2020)
13.2 Comcast
13.2.1 Comcast Basic Information
13.2.2 Comcast Product Profiles, Application and Specification
13.2.3 Comcast Digital Marketing Spending Market Performance (2015-2020)
13.3 American Express
13.3.1 American Express Basic Information
13.3.2 American Express Product Profiles, Application and Specification
13.3.3 American Express Digital Marketing Spending Market Performance (2015-2020)
13.4 Unilever
13.4.1 Unilever Basic Information
13.4.2 Unilever Product Profiles, Application and Specification
13.4.3 Unilever Digital Marketing Spending Market Performance (2015-2020)
13.5 Pfizer
13.5.1 Pfizer Basic Information
13.5.2 Pfizer Product Profiles, Application and Specification
13.5.3 Pfizer Digital Marketing Spending Market Performance (2015-2020)
13.6 Nissan
13.6.1 Nissan Basic Information
13.6.2 Nissan Product Profiles, Application and Specification
13.6.3 Nissan Digital Marketing Spending Market Performance (2015-2020)
13.7 L'Or
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