Global Digital Signage Systems Market Research Report 2016-2026

Table of Contents
1 Market Overview
1.1 Objectives of Research
1.1.1 Definition
Figure Digital Signage Systems Picture
1.1.2 Specifications
Table Product Specifications of Digital Signage Systems
1.2 Market Segment
1.2.1 by Type
Table Products Segment of Digital Signage Systems
Table Global Digital Signage Systems Market by Type, 2016-2026 (USD Million)
1.2.1.1 Digital Signage Displays
Table Digital Signage Displays Overview
1.2.1.2 Digital Signage Set Top Boxes
Table Digital Signage Set Top Boxes Overview
1.2.1.3 Media Players
Table Media Players Overview
1.2.1.4 Digital Signage Software
Table Digital Signage Software Overview
1.2.1.5 Others
Table Others Overview
1.2.2 by Application
Table Application Segment of Digital Signage Systems
Table Global Digital Signage Systems Market by Application, 2016-2026 (USD Million)
1.2.2.1 Retail
Table Retail Overview
1.2.2.2 Public Transportation
Table Public Transportation Overview
1.2.2.3 Others
Table Others Overview
1.2.3 by Regions
Table Global Digital Signage Systems Market by Region, 2016-2026 (USD Million)
2 Industry Chain
2.1 Industry Chain Structure
Figure Industry Chain Structure of Digital Signage Systems
2.2 Upstream
Table Cost of Digital Signage Systems
Figure Manufacturing Process of Digital Signage Systems
2.3 Market
2.3.1 SWOT
Figure SWOT of Digital Signage Systems
2.3.2 Dynamics
Table Market Dynamics
3 Environmental Analysis
3.1 Policy
Table Policy of Digital Signage Systems
3.2 Economic
Table GDP of Major Countries
3.3 Technology
Table Technology of Digital Signage Systems
3.4 Market Entry
Table Market Entry of Digital Signage Systems
4 Market Segmentation by Type
4.1 Market Size
4.1.1 Digital Signage Displays Market, 2016-2020
Figure Digital Signage Displays Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Displays Market Size and Growth, 2016-2020 (in Volume)
Table Digital Signage Displays CAGR by Revenue and Volume, 2016-2020
4.1.2 Digital Signage Set Top Boxes Market, 2016-2020
Figure Digital Signage Set Top Boxes Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Set Top Boxes Market Size and Growth, 2016-2020 (in Volume)
Table Digital Signage Set Top Boxes CAGR by Revenue and Volume, 2016-2020
4.1.3 Media Players Market, 2016-2020
Figure Media Players Market Size and Growth, 2016-2020 (USD Million)
Figure Media Players Market Size and Growth, 2016-2020 (in Volume)
Table Media Players CAGR by Revenue and Volume, 2016-2020
4.1.4 Digital Signage Software Market, 2016-2020
Figure Digital Signage Software Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Software Market Size and Growth, 2016-2020 (in Volume)
Table Digital Signage Software CAGR by Revenue and Volume, 2016-2020
4.1.5 Others Market, 2016-2020
Figure Others Market Size and Growth, 2016-2020 (USD Million)
Figure Others Market Size and Growth, 2016-2020 (in Volume)
Table Others CAGR by Revenue and Volume, 2016-2020
4.2 Market Forecast
4.2.1 Digital Signage Displays Market Forecast, 2021-2026
Figure Digital Signage Displays Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Displays Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Digital Signage Displays CAGR by Revenue and Volume, 2016-2026
4.2.2 Digital Signage Set Top Boxes Market Forecast, 2021-2026
Figure Digital Signage Set Top Boxes Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Set Top Boxes Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Digital Signage Set Top Boxes CAGR by Revenue and Volume, 2016-2026
4.2.3 Media Players Market Forecast, 2021-2026
Figure Media Players Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Media Players Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Media Players CAGR by Revenue and Volume, 2016-2026
4.2.4 Digital Signage Software Market Forecast, 2021-2026
Figure Digital Signage Software Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Software Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Digital Signage Software CAGR by Revenue and Volume, 2016-2026
4.2.5 Others Market Forecast, 2021-2026
Figure Others Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Others Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Others CAGR by Revenue and Volume, 2016-2026
5 Market Segmentation by Application
5.1 Market Size
5.1.1 Retail Market, 2016-2020
Figure Retail Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Table Retail CAGR by Revenue and Volume, 2016-2020
5.1.2 Public Transportation Market, 2016-2020
Figure Public Transportation Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Table Public Transportation CAGR by Revenue and Volume, 2016-2020
5.1.3 Others Market, 2016-2020
Figure Others Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Table Others CAGR by Revenue and Volume, 2016-2020
5.2 Market Forecast
5.2.1 Retail Market Forecast, 2021-2026
Figure Retail Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Retail Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Retail CAGR by Revenue and Volume, 2021-2026
5.2.2 Public Transportation Market Forecast, 2021-2026
Figure Public Transportation Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Public Transportation Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Public Transportation CAGR by Revenue and Volume, 2021-2026
5.2.3 Others Market Forecast, 2021-2026
Figure Others Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Others Market Estimates and Forecasts, 2021-2026 (in Volume)
Table Others CAGR by Revenue and Volume, 2021-2026
6 Market Segmentation by Region
6.1 Market Size
6.1.1 Asia-Pacific
6.1.1.1 Asia-Pacific Market, 2016-2020
Figure Asia-Pacific Market Size and Growth, 2016-2020 (USD Million)
Figure Asia-Pacific Market Size and Growth, 2016-2020 (in Volume)
Table Asia-Pacific CAGR by Revenue and Volume, 2016-2020
6.1.1.2 Asia-Pacific Market by Type
Figure Asia-Pacific Market Size by Type
Figure Asia-Pacific Market Share by Type
6.1.1.3 Asia-Pacific Market by Application
Figure Asia-Pacific Market Size by Application
Figure Asia-Pacific Market Share by Application
6.1.2 North America
6.1.2.1 North America Market, 2016-2020
Figure North America Market Size and Growth, 2016-2020 (USD Million)
Figure North America Market Size and Growth, 2016-2020 (in Volume)
Table North America CAGR by Revenue and Volume, 2016-2020
6.1.2.2 North America Market by Type
Figure North America Market Size by Type
Figure North America Market Share by Type
6.1.2.3 North America Market by Application
Figure North America Market Size by Application
Figure North America Market Share by Application
6.1.3 Europe
6.1.3.1 Europe Market, 2016-2020
Figure Europe Market Size and Growth, 2016-2020 (USD Million)
Figure Europe Market Size and Growth, 2016-2020 (in Volume)
Table Europe CAGR by Revenue and Volume, 2016-2020
6.1.3.2 Europe Market by Type
Figure Europe Market Size by Type
Figure Europe Market Share by Type
6.1.3.3 Europe Market by Application
Figure Europe Market Size by Application
Figure Europe Market Share by Application
6.1.4 South America
6.1.4.1 South America Market, 2016-2020
Figure South America Market Size and Growth, 2016-2020 (USD Million)
Figure South America Market Size and Growth, 2016-2020 (in Volume)
Table South America CAGR by Revenue and Volume, 2016-2020
6.1.4.2 South America Market by Type
Figure South America Market Size by Type
Figure South America Market Share by Type
6.1.4.3 South America Market by Application
Figure South America Market Size by Application
Figure South America Market Share by Application
6.1.5 Middle East & Africa
6.1.5.1 Middle East & Africa Market, 2016-2020
Figure Middle East & Africa Market Size and Growth, 2016-2020 (USD Million)
Figure Middle East & Africa Market Size and Growth, 2016-2020 (in Volume)
Table Middle East & Africa CAGR by Revenue and Volume, 2016-2020
6.1.5.2 Middle East & Africa Market by Type
Figure Middle East & Africa Market Size by Type
Figure Middle East & Africa Market Share by Type
6.1.5.3 Middle East & Africa Market by Application
Figure Middle East & Africa Market Size by Application
Figure Middle East & Africa Market Share by Application
6.2 Market Forecast
6.2.1 Asia-Pacific Market Forecast, 2021-2026
Figure Asia-Pacific Market Estimates and Forecasts, 2021-2026 (USD Million)
Table Asia-Pacific CAGR by Revenue and Volume, 2021-2026
6.2.2 North America Market Forecast, 2021-2026
Figure North America Market Estimates and Forecasts, 2021-2026 (USD Million)
Table North America CAGR by Revenue and Volume, 2021-2026
6.2.3 Europe Market Forecast, 2021-2026
Figure Europe Market Estimates and Forecasts, 2021-2026 (USD Million)
Table Europe CAGR by Revenue and Volume, 2021-2026
6.2.4 South America Market Forecast, 2021-2026
Figure South America Market Estimates and Forecasts, 2021-2026 (USD Million)
Table South America CAGR by Revenue and Volume, 2021-2026
6.2.5 Middle East & Africa Market Forecast, 2021-2026
Figure Middle East & Africa Market Estimates and Forecasts, 2021-2026 (USD Million)
Table Middle East & Africa CAGR by Revenue and Volume, 2021-2026
7 Market Competitive
7.1 Global Market by Vendors
Table Global Digital Signage Systems Market by Vendors, 2016-2020 (in Volume)
Table Global Digital Signage Systems Market Share by Vendors, 2016-2020 (USD Million)
Table Global Digital Signage Systems Market Share by Vendors, 2016-2020 (in Volume)
7.2 Market Concentration
Figure Digital Signage Systems Market Concentration by Region
7.3 Price & Factors
Table Price Factors List
7.4 Marketing Channel
Figure Marketing Channels Overview
8 Major Vendors
8.1 Advantech
Table Advantech Profile List
Table Microecological Modulator Operating Data of Advantech (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.2 Barco N.V.
Table Barco N.V. Profile List
Table Microecological Modulator Operating Data of Barco N.V. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.3 BrightSign
Table BrightSign Profile List
Table Microecological Modulator Operating Data of BrightSign (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.4 Daktronics
Table Daktronics Profile List
Table Microecological Modulator Operating Data of Daktronics (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.5 Dynasign
Table Dynasign Profile List
Table Microecological Modulator Operating Data of Dynasign (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.6 Extron Electronics
Table Extron Electronics Profile List
Table Microecological Modulator Operating Data of Extron Electronics (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.7 Four Winds
Table Four Winds Profile List
Table Microecological Modulator Operating Data of Four Winds (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.8 Gefen
Table Gefen Profile List
Table Microecological Modulator Operating Data of Gefen (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.9 LG Corporation
Table LG Corporation Profile List
Table Microecological Modulator Operating Data of LG Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.10 Nanonation
Table Nanonation Profile List
Table Microecological Modulator Operating Data of Nanonation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.11 NEC Corporation
Table NEC Corporation Profile List
Table Microecological Modulator Operating Data of NEC Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.12 NEXCOM
Table NEXCOM Profile List
Table Microecological Modulator Operating Data of NEXCOM (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.13 Samsung
Table Samsung Profile List
Table Microecological Modulator Operating Data of Samsung (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.14 Scala
Table Scala Profile List
Table Microecological Modulator Operating Data of Scala (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.15 Sharp
Table Sharp Profile List
Table Microecological Modulator Operating Data of Sharp (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.16 SIIG
Table SIIG Profile List
Table Microecological Modulator Operating Data of SIIG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.17 Sony Corporation
Table Sony Corporation Profile List
Table Microecological Modulator Operating Data of Sony Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
8.18 SpinetiX
Table SpinetiX Profile List
Table Microecological Modulator Operating Data of SpinetiX (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
9 Conclusion

List of Table
Table Product Specifications of Digital Signage Systems
Table Products Segment of Digital Signage Systems
Table Global Digital Signage Systems Market by Type, 2016-2026 (USD Million)
Table Digital Signage Displays Overview
Table Digital Signage Set Top Boxes Overview
Table Media Players Overview
Table Digital Signage Software Overview
Table Others Overview
Table Application Segment of Digital Signage Systems
Table Global Digital Signage Systems Market by Application, 2016-2026 (USD Million)
Table Retail Overview
Table Public Transportation Overview
Table Others Overview
Table Global Digital Signage Systems Market by Region, 2016-2026 (USD Million)
Table Cost of Digital Signage Systems
Table Market Dynamics
Table Policy of Digital Signage Systems
Table GDP of Major Countries
Table Technology of Digital Signage Systems
Table Market Entry of Digital Signage Systems
Table Digital Signage Displays CAGR by Revenue and Volume, 2016-2020
Table Digital Signage Set Top Boxes CAGR by Revenue and Volume, 2016-2020
Table Media Players CAGR by Revenue and Volume, 2016-2020
Table Digital Signage Software CAGR by Revenue and Volume, 2016-2020
Table Others CAGR by Revenue and Volume, 2016-2020
Table Digital Signage Displays CAGR by Revenue and Volume, 2016-2026
Table Digital Signage Set Top Boxes CAGR by Revenue and Volume, 2016-2026
Table Media Players CAGR by Revenue and Volume, 2016-2026
Table Digital Signage Software CAGR by Revenue and Volume, 2016-2026
Table Others CAGR by Revenue and Volume, 2016-2026
Table Retail CAGR by Revenue and Volume, 2016-2020
Table Public Transportation CAGR by Revenue and Volume, 2016-2020
Table Others CAGR by Revenue and Volume, 2016-2020
Table Retail CAGR by Revenue and Volume, 2021-2026
Table Public Transportation CAGR by Revenue and Volume, 2021-2026
Table Others CAGR by Revenue and Volume, 2021-2026
Table Asia-Pacific CAGR by Revenue and Volume, 2016-2020
Table North America CAGR by Revenue and Volume, 2016-2020
Table Europe CAGR by Revenue and Volume, 2016-2020
Table South America CAGR by Revenue and Volume, 2016-2020
Table Middle East & Africa CAGR by Revenue and Volume, 2016-2020
Table Asia-Pacific CAGR by Revenue and Volume, 2021-2026
Table North America CAGR by Revenue and Volume, 2021-2026
Table Europe CAGR by Revenue and Volume, 2021-2026
Table South America CAGR by Revenue and Volume, 2021-2026
Table Middle East & Africa CAGR by Revenue and Volume, 2021-2026
Table Global Digital Signage Systems Market by Vendors, 2016-2020 (in Volume)
Table Global Digital Signage Systems Market Share by Vendors, 2016-2020 (USD Million)
Table Global Digital Signage Systems Market Share by Vendors, 2016-2020 (in Volume)
Table Price Factors List
Table Advantech Profile List
Table Microecological Modulator Operating Data of Advantech (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Barco N.V. Profile List
Table Microecological Modulator Operating Data of Barco N.V. (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table BrightSign Profile List
Table Microecological Modulator Operating Data of BrightSign (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Daktronics Profile List
Table Microecological Modulator Operating Data of Daktronics (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Dynasign Profile List
Table Microecological Modulator Operating Data of Dynasign (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Extron Electronics Profile List
Table Microecological Modulator Operating Data of Extron Electronics (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Four Winds Profile List
Table Microecological Modulator Operating Data of Four Winds (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Gefen Profile List
Table Microecological Modulator Operating Data of Gefen (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table LG Corporation Profile List
Table Microecological Modulator Operating Data of LG Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Nanonation Profile List
Table Microecological Modulator Operating Data of Nanonation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table NEC Corporation Profile List
Table Microecological Modulator Operating Data of NEC Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table NEXCOM Profile List
Table Microecological Modulator Operating Data of NEXCOM (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Samsung Profile List
Table Microecological Modulator Operating Data of Samsung (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Scala Profile List
Table Microecological Modulator Operating Data of Scala (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Sharp Profile List
Table Microecological Modulator Operating Data of Sharp (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table SIIG Profile List
Table Microecological Modulator Operating Data of SIIG (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table Sony Corporation Profile List
Table Microecological Modulator Operating Data of Sony Corporation (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)
Table SpinetiX Profile List
Table Microecological Modulator Operating Data of SpinetiX (Sales Revenue, Sales Volume, Price, Cost, Gross Margin)


List of Figure
Figure Digital Signage Systems Picture
Figure Industry Chain Structure of Digital Signage Systems
Figure Manufacturing Process of Digital Signage Systems
Figure SWOT of Digital Signage Systems
Figure Digital Signage Displays Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Displays Market Size and Growth, 2016-2020 (in Volume)
Figure Digital Signage Set Top Boxes Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Set Top Boxes Market Size and Growth, 2016-2020 (in Volume)
Figure Media Players Market Size and Growth, 2016-2020 (USD Million)
Figure Media Players Market Size and Growth, 2016-2020 (in Volume)
Figure Digital Signage Software Market Size and Growth, 2016-2020 (USD Million)
Figure Digital Signage Software Market Size and Growth, 2016-2020 (in Volume)
Figure Others Market Size and Growth, 2016-2020 (USD Million)
Figure Others Market Size and Growth, 2016-2020 (in Volume)
Figure Digital Signage Displays Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Displays Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Digital Signage Set Top Boxes Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Set Top Boxes Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Media Players Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Media Players Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Digital Signage Software Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Software Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Others Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Others Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Retail Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Figure Public Transportation Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Figure Others Market Size and Growth, 2016-2020 (USD Million)
Figure Market Size and Growth, 2016-2020 (in Volume)
Figure Retail Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Retail Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Public Transportation Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Public Transportation Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Others Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Others Market Estimates and Forecasts, 2021-2026 (in Volume)
Figure Asia-Pacific Market Size and Growth, 2016-2020 (USD Million)
Figure Asia-Pacific Market Size and Growth, 2016-2020 (in Volume)
Figure Asia-Pacific Market Size by Type
Figure Asia-Pacific Market Share by Type
Figure Asia-Pacific Market Size by Application
Figure Asia-Pacific Market Share by Application
Figure North America Market Size and Growth, 2016-2020 (USD Million)
Figure North America Market Size and Growth, 2016-2020 (in Volume)
Figure North America Market Size by Type
Figure North America Market Share by Type
Figure North America Market Size by Application
Figure North America Market Share by Application
Figure Europe Market Size and Growth, 2016-2020 (USD Million)
Figure Europe Market Size and Growth, 2016-2020 (in Volume)
Figure Europe Market Size by Type
Figure Europe Market Share by Type
Figure Europe Market Size by Application
Figure Europe Market Share by Application
Figure South America Market Size and Growth, 2016-2020 (USD Million)
Figure South America Market Size and Growth, 2016-2020 (in Volume)
Figure South America Market Size by Type
Figure South America Market Share by Type
Figure South America Market Size by Application
Figure South America Market Share by Application
Figure Middle East & Africa Market Size and Growth, 2016-2020 (USD Million)
Figure Middle East & Africa Market Size and Growth, 2016-2020 (in Volume)
Figure Middle East & Africa Market Size by Type
Figure Middle East & Africa Market Share by Type
Figure Middle East & Africa Market Size by Application
Figure Middle East & Africa Market Share by Application
Figure Asia-Pacific Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure North America Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Europe Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure South America Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Middle East & Africa Market Estimates and Forecasts, 2021-2026 (USD Million)
Figure Digital Signage Systems Market Concentration by Region
Figure Marketing Channels Overview