Safety and security is the major aspect that could act as a driver for the Automotive Head-Up Display market. This aspect has always been crucial for the consumers as well as the auto manufacturer's perspective. In case of accidents, the Automotive Head-Up Displays can send an SOS message along with the coordinates of the driver's location. In case of theft, the owners can track their vehicles easily using a smart phone app developed for this purpose. In addition, substantial growth in the automotive production and increasing demand for luxury and premium car, due to substantial increase in disposable income in the countries such as India and China are largely contributing to the growing demand for innovative technologies in the vehicle. Growing automobile sector, especially in the Asia-Pacific region, would provide ample growth opportunity for the automotive head-up display market. The global automotive Head-Up Display market is bifurcated based on technology and vehicle type. Windshield and Combiners are the two major technologies analyzed in the study. In 2014, windshield technology dominated the global automotive Head-Up Display market with a maximum share in terms of revenue. On the bases of types of vehicle that uses this technology, global automotive Head-Up Display market is segmented into luxury car, premium car and SUV's. In 2015, adoption of the technology in the luxury car is estimated to dominate the market with maximum share in terms of revenue. SUV on the other hand is expected to adopt the Head-Up Display system at a higher pace during the forecast period. Also, for better understanding of automotive Head-Up Display market penetration, the market is analyzed in different geographies and countries including North America (U.S., Canada, Mexico and Rest of North America), Europe (Germany, U.K., France, Russia, Spain, Italy and Rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Singapore, Australia and Rest of APAC) and MENA (UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and Rest of MENA) and Latin America (Brazil, Argentina, Chile and the rest of Latin America).
Rapid advancements in vehicle technology and increasing demands of high end luxury and mid-sized vehicles are considered to be the key growth drivers for global automotive head up display market. The use of display in automobiles is regarded as a luxury spec which is specifically reserved for high end vehicles. Moreover, the surging adoption of advance driver assistance system (ADAS) technology due to rising consumer interest and stringent government regulations is also stimulating the market growth globally. Owing to such factors, global automotive head up display is expected to reach $2.8 billion by 2024. However, the excessive cost of the system, emergence of alternate options and growing concern over distracted driving are considered to be the major restraining factors for the market growth.
Insights Presented in the Report:
Based on different product types, global automotive head-up display market is bifurcated into windshield HUD and combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
Global HUD market is further segmented on the basis of different technologies this includes, conventional and augmented reality. In 2017, augmented reality held the maximum share however, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of global HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $455.9 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of global automotive HUD market, the market is further split into several regions, such as North America, Europe, Asia Pacific, Middle East and North Africa and Latin America. In addition to this, regional segments are further studies for different countries within the region. North America was estimated as the largest automotive HUD market in 2017, however by 2024 Asia Pacific is anticipated to dominate the global market. In North America, the increasing stringent regulations on driver alertness, presence of several Tier 1 and OEMs and rise in focus towards ADAS and autonomous vehicles are attributed to monitor the automotive HUD market.
Top Companies Profiled
Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation
Reasons to buy the Report:
The study includes market sizing and forecasting analysis validated by authenticated key industry experts
The report presents a quick review of overall industry performance at one glance
The report covers in depth analysis of prominent industry peers with primary focus on key business financials, product portfolio, expansion strategies and recent developments
Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
Examination of industry attractiveness with the help of Porter's Five Forces analysis
The study comprehensively covers the market across different segments
Deep dive regional level analysis of the industry
Customization Options:
The Global Automotive Head up Display Market can be customized to regional/country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.
Table of Contents
1. MARKET INTRODUCTION
1.1 Market Definition 21
1.2 Objective of the Study 21
1.3 Limitation 21
1.4 Stakeholders 22
1.5 Currency used in the Report 22
1.6 Scope of the Global Automotive HUD Market Study 22
2. RESEARCH METHODOLOGY OR ASSUMPTION 23
2.1 Research Methodology for Global Automotive HUD Market Study 23
2.1.1 Main objective of the Global Automotive HUD Market Study 24
3. REGULATORY FRAMEWORK 25
3.1 General Overview 25
3.1.1 United States 25
3.1.2 The United Kingdom 26
3.1.2.1 Associated Penalties 26
3.1.3 Mexico 26
3.1.4 European Commission 26
3.1.5 United Kingdom 26
3.1.6 China 27
3.1.7 Japan 27
3.1.8 Brazil 27
3.1.9 United Arab Emirate 27
3.1.10 Kingdom of Saudi Arabia 27
4. INDUSTRY PERFORMANCE 28
5. EXECUTIVE SUMMARY 30
6. MARKET OVERVIEW 32
6.1 Introduction 32
6.2 Market Dynamics 33
6.2.1 Market Drivers 33
6.2.1.1 Increased Demand for Safety and Connected Car Technology 33
6.2.1.2 Rapid Advancement in Vehicle Technology 33
6.2.1.3 Growing Concerns over Distracted Driving 34
6.2.1.4 Increasing Automotive Manufacturing 34
6.2.2 Market Restraints 34
6.2.2.1 Excessive cost of the technology 34
6.2.2.2 Advent of Active Window Display technology 35
6.2.3 Opportunities in the Market 35
6.2.3.1 Untapped Market Potential across the Globe 35
6.2.3.2 Evolution of Autonomous and Electric vehicle 35
6.2.3.3 Rising demand of high-end vehicles 36
6.3 Key Market Indicators (Demand & Supply scenario) 36
6.3.1 Demand and Supply Side Analysis 36
6.3.1.1 Prominent investment undertaken in automotive head-up display: 37
6.3.1.2 Prominent partnership undertaken in automotive head-up display: 37
7. MARKET INSIGHTS, BY PRODUCT 40
7.1 General Overview 40
7.1.1 Windshield HUD 41
7.1.2 Combiner HUD 42
8. MARKET INSIGHTS BY TECHNOLOGY 44
8.1 General Overview 44
8.1.1 Conventional HUD 45
8.1.2 Augmented Reality HUD 46
9. MARKET INSIGHTS BY SALES CHANNEL 47
9.1 General Overview 47
9.1.1 OEM 48
9.1.2 Aftermarket 49
10. MARKET INSIGHTS BY VEHICLE TYPE 50
10.1 General Overview 50
10.1.1 Luxury Car Head-Up Display Market 51
10.1.2 Premium Car Head-Up Display Market 52
10.1.2.1 Global New Passenger Car Sales by Region 53
10.1.3 SUVs Head-Up Display Market 54
11. MARKET INSIGHTS BY REGION 57
11.1 General Overview 57
11.2 North America Automotive Head-Up Display Market 58
11.2.1 North America Automotive Head-Up Display Market by Product 59
11.2.2 North America Automotive Head-Up Display Market by Technology 59
11.2.3 North America Automotive Head-Up Display Market by Sales Channel 60
11.2.4 North America Automotive Head-Up Display Market by Vehicle Type 61
11.2.5 North America Automotive Head-Up Display Market by Country 61
11.2.5.1 United States Automotive Head-Up Display Market 62
11.2.5.1.1 US Automotive Head-Up Display Market by Product 62
11.2.5.1.2 US Automotive Head-Up Display Market by Technology 63
11.2.5.1.3 US Automotive Head-Up Display Market by Sales Channel 63
11.2.5.1.4 US Automotive Head-Up Display Market by Vehicle Type 64
11.2.5.2 Canada Automotive Head-Up Display Market 64
11.2.5.2.1 Canada Automotive Head-Up Display Market by Product 65
11.2.5.2.2 Canada Automotive Head-Up Display Market by Technology 65
11.2.5.2.3 Canada Automotive Head-Up Display Market by Sales Channel 66
11.2.5.2.4 Canada Automotive Head-Up Display Market by Vehicle Type 67
11.2.5.3 Mexico Automotive Head-Up Display Market 67
11.2.5.3.1 Mexico Automotive Head-Up Display Market by Product 68
11.2.5.3.2 Mexico Automotive Head-Up Display Market by Technology 68
11.2.5.3.3 Mexico Automotive Head-Up Display Market by Sales Channel 69
11.2.5.3.4 Mexico Automotive Head-Up Display Market by Vehicle Type 70
11.2.5.4 Rest of North America Automotive Head-Up Display 71
11.2.5.4.1 Rest of NA Automotive Head-Up Display Market by Product 71
11.2.5.4.2 Rest of NA Automotive Head-Up Display Market by Technology 71
11.2.5.4.3 Rest of NA Automotive Head-Up Display Market by Sales Channel 72
11.2.5.4.4 Rest of NA Automotive Head-Up Display Market by Vehicle Type 73
11.3 Europe Automotive Head-Up Display Market 73
11.3.1 Europe Automotive Head-Up Display Market by Product 74
11.3.2 Europe Automotive Head-Up Display Market by Technology 74
11.3.3 Europe Automotive Head-Up Display Market by Sales Channel 75
11.3.4 Europe Automotive Head-Up Display Market by Vehicle Type 76
11.3.5 Europe Automotive Head-Up Display Market by Country 76
11.3.5.1 Germany Automotive Head-Up Display Market 77
11.3.5.1.1 Germany Automotive Head-Up Display Market by Product 77
11.3.5.1.2 Germany Automotive Head-Up Display Market by Technology 78
11.3.5.1.3 Germany Automotive Head-Up Display Market by Sales Channel 78
11.3.5.1.4 Germany Automotive Head-Up Display Market by Vehicle Type 79
11.3.5.2 France Automotive Head-Up Display Market 79
11.3.5.2.1 France Automotive Head-Up Display Market by Product 80
11.3.5.2.2 France Automotive Head-Up Display Market by Technology 80
11.3.5.2.3 France Automotive Head-Up Display Market by Sales Channel 81
11.3.5.2.4 France Automotive Head-Up Display Market by Vehicle Type 82
11.3.5.3 United Kingdom Automotive Head-Up Display Market 82
11.3.5.3.1 United Kingdom Automotive Head-Up Display Market by Product 83
11.3.5.3.2 United Kingdom Automotive Head-Up Display Market by Technology 83
11.3.5.3.3 United Kingdom Automotive Head-Up Display Market by Sales Channel 84
11.3.5.3.4 United Kingdom Automotive Head-Up Display Market by Vehicle Type 84
11.3.5.4 Russia Automotive Head-Up Display Market 85
11.3.5.4.1 Russia Automotive Head-Up Display Market by Product 85
11.3.5.4.2 Russia Automotive Head-Up Display Market by Technology 86
11.3.5.4.3 Russia Automotive Head-Up Display Market by Sales Channel 86
11.3.5.4.4 Russia Automotive Head-Up Display Market by Vehicle Type 87
11.3.5.5 Italy Automotive Head-Up Display Market 87
11.3.5.5.1 Italy Automotive Head-Up Display Market by Product 88
11.3.5.5.2 Italy Automotive Head-Up Display Market by Technology 88
11.3.5.5.3 Italy Automotive Head-Up Display Market by Sales Channel 89
11.3.5.5.4 Italy Automotive Head-Up Display Market by Vehicle Type 89
11.3.5.6 Spain Automotive Head-Up Display Market 90
11.3.5.6.1 Spain Automotive Head-Up Display Market by Product 90
11.3.5.6.2 Spain Automotive Head-Up Display Market by Technology 91
11.3.5.6.3 Spain Automotive Head-Up Display Market by Sales Channel 91
11.3.5.6.4 Spain Automotive Head-Up Display Market by Vehicle Type 92
11.3.5.7 Rest of Europe Automotive Head-Up Display Market 93
11.3.5.7.1 Rest of Europe Automotive Head-Up Display Market by Product 93
11.3.5.7.2 Rest of Europe Automotive Head-Up Display Market by Technology 93
11.3.5.7.3 Rest of Europe Automotive Head-Up Display Market by Sales Channel 94
11.3.5.7.4 Rest of Europe Automotive Head-Up Display Market by Vehicle Type 95
11.4 Asia-Pacific Automotive Head-Up Display Market 95
11.4.1 Asia-Pacific Automotive Head-Up Display Market by Product 96
11.4.2 Asia-Pacific Automotive Head-Up Display Market by Technology 96
11.4.3 Asia-Pacific Automotive Head-Up Display Market by Sales Channel 97
11.4.4 Asia-Pacific Automotive Head-Up Display Market by Vehicle Type 98
11.4.5 Asia-Pacific Automotive Head-Up Display Market by Country 98
11.4.5.1 China Automotive Head-Up Display Market 99
11.4.5.1.1 China Automotive Head-Up Display Market by Product 99
11.4.5.1.2 China Automotive Head-Up Display Market by Technology 100
11.4.5.1.3 China Automotive Head-Up Display Market by Sales Channel 100
11.4.5.1.4 China Automotive Head-Up Display Market by Vehicle Type 101
11.4.5.2 Japan Automotive Head-Up Display Market 101
11.4.5.2.1 Japan Automotive Head-Up Display Market by Product 102
11.4.5.2.2 Japan Automotive Head-Up Display Market by Technology 103
11.4.5.2.3 Japan Automotive Head-Up Display Market by Sales Channel 103
11.4.5.2.4 Japan Automotive Head-Up Display Market by Vehicle Type 104
11.4.5.3 India Automotive Head-Up Display Market 104
11.4.5.3.1 India Automotive Head-Up Display Market by Product 105
11.4.5.3.2 India Automotive Head-Up Display Market by Technology 105
11.4.5.3.3 India Automotive Head-Up Display Market by Sales Channel 106
11.4.5.3.4 India Automotive Head-Up Display Market by Vehicle Type 107
11.4.5.4 South Korea Automotive Head-Up Display Market 107
11.4.5.4.1 South Korea Automotive Head-Up Display Market by Product 108
11.4.5.4.2 South Korea Automotive Head-Up Display Market by Technology 108
11.4.5.4.3 South Korea Automotive Head-Up Display Market by Sales Channel 109
11.4.5.4.4 South Korea Automotive Head-Up Display Market by Vehicle Type 109
11.4.5.5 Singapore Automotive Head-Up Display Market 110
11.4.5.5.1 Singapore Automotive Head-Up Display Market by Product 110
11.4.5.5.2 Singapore Automotive Head-Up Display Market by Technology 111
11.4.5.5.3 Singapore Automotive Head-Up Display Market by Sales Channel 111
11.4.5.5.4 Singapore Automotive Head-Up Display Market by Vehicle Type 112
11.4.5.6 Australia Automotive Head-Up Display Market 112
11.4.5.6.1 Australia Automotive Head-Up Display Market by Product 113
11.4.5.6.2 Australia Automotive Head-Up Display Market by Technology 113
11.4.5.6.3 Australia Automotive Head-Up Display Market by Sales Channel 114
11.4.5.6.4 Australia Automotive Head-Up Display Market by Vehicle Type 115
11.4.5.7 Rest of APAC Automotive Head-Up Display Market 115
11.4.5.7.1 Rest of APAC Automotive Head-Up Display Market by Product 115
11.4.5.7.2 Rest of APAC Automotive Head-Up Display Market by Technology 116
11.4.5.7.3 Rest of APAC Automotive Head-Up Display Market by Sales Channel 117
11.4.5.7.4 Rest of APAC Automotive Head-Up Display Market by Vehicle Type 117
11.5 MENA Automotive Head-Up Display Market 118
11.5.1 MENA Automotive Head-Up Display Market by Product 118
11.5.2 MENA Automotive Head-Up Display Market by Technology 119
11.5.3 MENA Automotive Head-Up Display Market by Sales Channel 119
11.5.4 MENA Automotive Head-Up Display Market by Vehicle Type 120
11.5.5 MENA Automotive Head-Up Display Market by Country 121
11.5.5.1 United Arab Emirate Automotive Head-Up Display Market 121
11.5.5.1.1 UAE Automotive Head-Up Display Market by Product 122
11.5.5.1.2 UAE Automotive Head-Up Display Market by Technology 122
11.5.5.1.3 UAE Automotive Head-Up Display Market by Sales Channel 123
11.5.5.1.4 UAE Automotive Head-Up Display Market by Vehicle Type 124
11.5.5.2 Kingdom of Saudi Arabia Automotive Head-Up Display Market 124
11.5.5.2.1 Saudi Arabia Automotive Head-Up Display Market by Product 125
11.5.5.2.2 Saudi Arabia Automotive Head-Up Display Market by Technology 125
11.5.5.2.3 Saudi Arabia Automotive Head-Up Display Market by Sales Channel 126
11.5.5.2.4 Saudi Arabia Automotive Head-Up Display Market by Vehicle Type 127
11.5.5.3 Algeria Automotive Head-Up Display Market 127
11.5.5.3.1 Algeria Automotive Head-Up Display Market by Product 128
11.5.5.3.2 Algeria Automotive Head-Up Display Market by Technology 128
11.5.5.3.3 Algeria Automotive Head-Up Display Market by Sales Channel 129
11.5.5.3.4 Algeria Automotive Head-Up Display Market by Vehicle Type 130
11.5.5.4 Kuwait Automotive Head-Up Display Market 130
11.5.5.4.1 Kuwait Automotive Head-Up Display Market by Product 131
11.5.5.4.2 Kuwait Automotive Head-Up Display Market by Technology 131
11.5.5.4.3 Kuwait Automotive Head-Up Display Market by Sales Channel 132
11.5.5.4.4 Kuwait Automotive Head-Up Display Market by Vehicle Type 133
11.5.5.5 Egypt Automotive Head-Up Display Market 133
11.5.5.5.1 Egypt Automotive Head-Up Display Market by Product 134
11.5.5.5.2 Egypt Automotive Head-Up Display Market by Technology 134
11.5.5.5.3 Egypt Automotive Head-Up Display Market by Sales Channel 135
11.5.5.5.4 Egypt Automotive Head-Up Display Market by Vehicle Type 136
11.5.5.6 Qatar Automotive Head-Up Display Market 136
11.5.5.6.1 Qatar Automotive Head-Up Display Market by Product 137
11.5.5.6.2 Qatar Automotive Head-Up Display Market by Technology 137
11.5.5.6.3 Qatar Automotive Head-Up Display Market by Sales Channel 138
11.5.5.6.4 Qatar Automotive Head-Up Display Market by Vehicle Type 139
11.5.5.7 Rest of MENA Automotive Head-Up Display Market 139
11.5.5.7.1 Rest of MENA Automotive Head-Up Display Market by Product 139
11.5.5.7.2 Rest of MENA Automotive Head-Up Display Market by Technology 140
11.5.5.7.3 Rest of MENA Automotive Head-Up Display Market by Sales Channel 141
11.5.5.7.4 Rest of MENA Automotive Head-Up Display Market by Vehicle Type 141
11.6 Latin America Automotive Head-Up Display Market 142
11.6.1 Latin America Automotive Head-Up Display Market by Product 142
11.6.2 Latin America Automotive Head-Up Display Market by Technology 143
11.6.3 Latin America Automotive Head-Up Display Market by Sales Channel 143
11.6.4 Latin America Automotive Head-Up Display Market by Vehicle Type 144
11.6.5 Latin America Automotive Head-Up Display Market by Country 145
11.6.5.1 Brazil Automotive Head-Up Display Market 145
11.6.5.1.1 Brazil Automotive Head-Up Display Market by Product 146
11.6.5.1.2 Brazil Automotive Head-Up Display Market by Technology 146
11.6.5.1.3 Brazil Automotive Head-Up Display Market by Sales Channel 147
11.6.5.1.4 Brazil Automotive Head-Up Display Market by Vehicle Type 148
11.6.5.2 Argentina Automotive Head-Up Display Market 148
11.6.5.2.1 Argentina Automotive Head-Up Display Market by Product 149
11.6.5.2.2 Argentina Automotive Head-Up Display Market by Technology 149
11.6.5.2.3 Argentina Automotive Head-Up Display Market by Sales Channel 150
11.6.5.2.4 Argentina Automotive Head-Up Display Market by Vehicle Type 150
11.6.5.3 Chile Automotive Head-Up Display Market 151
11.6.5.3.1 Chile Automotive Head-Up Display Market by Product 151
11.6.5.3.2 Chile Automotive Head-Up Display Market by Technology 152
11.6.5.3.3 Chile Automotive Head-Up Display Market by Sales Channel 152
11.6.5.3.4 Chile Automotive Head-Up Display Market by Vehicle Type 153
11.6.5.4 Rest of Latin America Automotive Head-Up Display Market 153
11.6.5.4.1 Rest of LA Automotive Head-Up Display Market by Product 153
11.6.5.4.2 Rest of LA Automotive Head-Up Display Market by Technology 154
11.6.5.4.3 Rest of LA Automotive Head-Up Display Market by Sales Channel 155
11.6.5.4.4 Rest of LA Automotive Head-Up Display Market by Vehicle Type 155
12. COMPETITIVE SCENARIO 157
12.1 Porter
Visteon Corporation
Harman International Industries
Inc
Continental AG
TomTom NV
AUDI AG
Daimler AG
Robert Bosch GmbH
Denso Corporation
Aptiv Plc
Yazaki Corporation
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