Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts, as well as the act of identifying opportunities for improvement.
This report elaborates the market size, market characteristics, and market growth of the Marketing Analytics Tools industry, and breaks down according to the type, application, and consumption area of Marketing Analytics Tools. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Marketing Analytics Tools in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Marketing Analytics Tools market covered in Chapter 13:
AdStage
TapClicks
Domo
Improvado,Inc
Datorama
NINJACAT INC
Fivetran,Inc
Adverity
Funnel.io
Mixpanel
Alooma,Inc(Google Cloud)
Supermetrics Oy
SEMrush
InsightSquared
AgencyAnalytics
In Chapter 6, on the basis of types, the Marketing Analytics Tools market from 2015 to 2025 is primarily split into:
Cloud
SaaS
Web
Mobile - Android Native
Mobile - iOS Native
Installed
In Chapter 7, on the basis of applications, the Marketing Analytics Tools market from 2015 to 2025 covers:
Large Enterprises
Small and Medium-sized Enterprises (SMEs)
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Marketing Analytics Tools Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Marketing Analytics Tools Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Marketing Analytics Tools Market Forces
3.1 Global Marketing Analytics Tools Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Marketing Analytics Tools Market - By Geography
4.1 Global Marketing Analytics Tools Market Value and Market Share by Regions
4.1.1 Global Marketing Analytics Tools Value ($) by Region (2015-2020)
4.1.2 Global Marketing Analytics Tools Value Market Share by Regions (2015-2020)
4.2 Global Marketing Analytics Tools Market Production and Market Share by Major Countries
4.2.1 Global Marketing Analytics Tools Production by Major Countries (2015-2020)
4.2.2 Global Marketing Analytics Tools Production Market Share by Major Countries (2015-2020)
4.3 Global Marketing Analytics Tools Market Consumption and Market Share by Regions
4.3.1 Global Marketing Analytics Tools Consumption by Regions (2015-2020)
4.3.2 Global Marketing Analytics Tools Consumption Market Share by Regions (2015-2020)
5 Marketing Analytics Tools Market - By Trade Statistics
5.1 Global Marketing Analytics Tools Export and Import
5.2 United States Marketing Analytics Tools Export and Import (2015-2020)
5.3 Europe Marketing Analytics Tools Export and Import (2015-2020)
5.4 China Marketing Analytics Tools Export and Import (2015-2020)
5.5 Japan Marketing Analytics Tools Export and Import (2015-2020)
5.6 India Marketing Analytics Tools Export and Import (2015-2020)
5.7
6 Marketing Analytics Tools Market - By Type
6.1 Global Marketing Analytics Tools Production and Market Share by Types (2015-2020)
6.1.1 Global Marketing Analytics Tools Production by Types (2015-2020)
6.1.2 Global Marketing Analytics Tools Production Market Share by Types (2015-2020)
6.2 Global Marketing Analytics Tools Value and Market Share by Types (2015-2020)
6.2.1 Global Marketing Analytics Tools Value by Types (2015-2020)
6.2.2 Global Marketing Analytics Tools Value Market Share by Types (2015-2020)
6.3 Global Marketing Analytics Tools Production, Price and Growth Rate of Cloud (2015-2020)
6.4 Global Marketing Analytics Tools Production, Price and Growth Rate of SaaS (2015-2020)
6.5 Global Marketing Analytics Tools Production, Price and Growth Rate of Web (2015-2020)
6.6 Global Marketing Analytics Tools Production, Price and Growth Rate of Mobile - Android Native (2015-2020)
6.7 Global Marketing Analytics Tools Production, Price and Growth Rate of Mobile - iOS Native (2015-2020)
6.8 Global Marketing Analytics Tools Production, Price and Growth Rate of Installed (2015-2020)
7 Marketing Analytics Tools Market - By Application
7.1 Global Marketing Analytics Tools Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Marketing Analytics Tools Consumption by Applications (2015-2020)
7.1.2 Global Marketing Analytics Tools Consumption Market Share by Applications (2015-2020)
7.2 Global Marketing Analytics Tools Consumption and Growth Rate of Large Enterprises (2015-2020)
7.3 Global Marketing Analytics Tools Consumption and Growth Rate of Small and Medium-sized Enterprises (SMEs) (2015-2020)
8 North America Marketing Analytics Tools Market
8.1 North America Marketing Analytics Tools Market Size
8.2 United States Marketing Analytics Tools Market Size
8.3 Canada Marketing Analytics Tools Market Size
8.4 Mexico Marketing Analytics Tools Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Marketing Analytics Tools Market Analysis
9.1 Europe Marketing Analytics Tools Market Size
9.2 Germany Marketing Analytics Tools Market Size
9.3 United Kingdom Marketing Analytics Tools Market Size
9.4 France Marketing Analytics Tools Market Size
9.5 Italy Marketing Analytics Tools Market Size
9.6 Spain Marketing Analytics Tools Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Marketing Analytics Tools Market Analysis
10.1 Asia-Pacific Marketing Analytics Tools Market Size
10.2 China Marketing Analytics Tools Market Size
10.3 Japan Marketing Analytics Tools Market Size
10.4 South Korea Marketing Analytics Tools Market Size
10.5 Southeast Asia Marketing Analytics Tools Market Size
10.6 India Marketing Analytics Tools Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Marketing Analytics Tools Market Analysis
11.1 Middle East and Africa Marketing Analytics Tools Market Size
11.2 Saudi Arabia Marketing Analytics Tools Market Size
11.3 UAE Marketing Analytics Tools Market Size
11.4 South Africa Marketing Analytics Tools Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Marketing Analytics Tools Market Analysis
12.1 South America Marketing Analytics Tools Market Size
12.2 Brazil Marketing Analytics Tools Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 AdStage
13.1.1 AdStage Basic Information
13.1.2 AdStage Product Profiles, Application and Specification
13.1.3 AdStage Marketing Analytics Tools Market Performance (2015-2020)
13.2 TapClicks
13.2.1 TapClicks Basic Information
13.2.2 TapClicks Product Profiles, Application and Specification
13.2.3 TapClicks Marketing Analytics Tools Market Performance (2015-2020)
13.3 Domo
13.3.1 Domo Basic Information
13.3.2 Domo Product Profiles, Application and Specification
13.3.3 Domo Marketing Analytics Tools Market Performance (2015-2020)
13.4 Improvado,Inc
13.4.1 Improvado,Inc Basic Information
13.4.2 Improvado,Inc Product Profiles, Application and Specification
13.4.3 Improvado,Inc Marketing Analytics Tools Market Performance (2015-2020)
13.5 Datorama
13.5.1 Datorama Basic Information
13.5.2 Datorama Product Profiles, Application and Specification
13.5.3 Datorama Marketing Analytics Tools Market Performance (2015-2020)
13.6 NINJACAT INC
13.6.1 NINJACAT INC Basic Information
13.6.2 NINJACAT INC Product Profiles, Application and Specification
13.6.3 NINJACAT INC Marketing Analytics Tools Market Performance (2015-2020)
13.7 Fivetran,Inc
13.7.1 Fivetran,Inc Basic Information
13.7.2 Fivetran,Inc Product Profiles, Application and Specification
13.7.3 Fivetran,Inc Marketing Analytics Tools Market Performance (2015-2020)
13.8 Adverity
13.8.1 Adverity Basic Information
13.8.2 Adverity Product Profiles, Application and Specification
13.8.3 Adverity Marketing Analytics Tools Market Performance (2015-2020)
13.9 Funnel.io
13.9.1 Funnel.io Basic Information
13.9.2 Funnel.io Product Profiles, Application and Specification
13.9.3 Funnel.io Marketing Analytics Tools Market Performance (2015-2020)
13.10 Mixpanel
13.10.1 Mixpanel Basic Information
13.10.2 Mixpanel Product Profiles, Application and Specification
13.10.3 Mixpanel Marketing Analytics Tools Market Performance (2015-2020)
13.11 Alooma,Inc(Google Cloud)
13.11.1 Alooma,Inc(Google Cloud) Basic Information
13.11.2 Alooma,Inc(Google Cloud) Product Profiles, Application and Specification
13.11.3 Alooma,Inc(Google Cloud) Marketing Analytics Tools Market Performance (2015-2020)
13.12 Supermetrics Oy
13.12.1 Supermetrics Oy Basic Information
13.12.2 Supermetrics Oy Product Profiles, Application and Specification
13.12.3 Supermetrics Oy Marketing Analytics Tools Market Performance (2015-2020)
13.13 SEMrush
13.13.1 SEMrush Basic Information
13.13.2 SEMrush Product Profiles, Application and Specification
13.13.3 SEMrush Marketing Analytics Tools Market Performance (2015-2020)
13.14 InsightSquared
13.14.1 InsightSquared Basic Information
13.14.2 InsightSquared Product Profiles, Application and Specification
13.14.3 InsightSquared Marketing Analytics Tools Market Performance (2015-2020)
13.15 AgencyAnalytics
13.15.1 AgencyAnalytics Basic Information
13.15.2 AgencyAnalytics Product Profiles, Application and Specification
13.15.3 AgencyAnalytics Marketing Analytics Tools Market Performance (2015-2020)
14 Market Forecast - By Regions
14.1 North America Marketing Analytics Tools Market Forecast (2020-2025)
14.2 Europe Marketing Analytics Tools Market Forecast (2020-2025)
14.3 Asia-Pacific Marketing Analytics Tools Market Forecast (2020-2025)
14.4 Middle East and Africa Marketing Analytics Tools Market Forecast (2020-2025)
14.5 South America Marketing Analytics Tools Market Forecast (2020-2025)
15 Market Forecast - By Type and Applications
15.1 Global Marketing Analytics Tools Market Forecast by Types (2020-2025)
15.1.1 Global Marketing Analytics Tools Market Forecast Production and Market Share by Types (2020-2025)
15.1.2 Global Marketing Analytics Tools Market Forecast Value and Market Share by Types (2020-2025)
15.2 Global Marketing Analytics Tools Market Forecast by Applications (2020-2025)
List of Tables and Figures
Figure Marketing Analytics Tools Picture
Table Marketing Analytics Tools Key Market Segments
Figure Study and Forecasting Years
Figure Global Marketing Analytics Tools Market Size and Growth Rate 2015-2025
Figure Industry PESTEL Analysis
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Figure Global Marketing Analytics Tools Value ($) and Growth Rate (2015-2020)
Table Global Marketing Analytics Tools Value ($) by Countries (2015-2020)
Table Global Marketing Analytics Tools Value Market Share by Regions (2015-2020)
Figure Global Marketing Analytics Tools Value Market Share by Regions in 2019
Figure Global Marketing Analytics Tools Production and Growth Rate (2015-2020)
Table Global Marketing Analytics Tools Production by Major Countries (2015-2020)
Table Global Marketing Analytics Tools Production Market Share by Major Countries (2015-2020)
Figure Global Marketing Analytics Tools Production Market Share by Regions in 2019
Figure Global Marketing Analytics Tools Consumption and Growth Rate (2015-2020)
Table Global Marketing Analytics Tools Consumption by Regions (2015-2020)
Table Global Marketing Analytics Tools Consumption Market Share by Regions (2015-2020)
Figure Global Marketing Analytics Tools Consumption Market Share by Regions in 2019
Table Global Marketing Analytics Tools Export Top 3 Country 2019
Table Global Marketing Analytics Tools Import Top 3 Country 2019
Table United States Marketing Analytics Tools Export and Import (2015-2020)
Table Europe Marketing Analytics Tools Export and Import (2015-2020)
Table China Marketing Analytics Tools Export and Import (2015-2020)
Table Japan Marketing Analytics Tools Export and Import (2015-2020)
Table India Marketing Analytics Tools Export and Import (2015-2020)
Table Global Marketing Analytics Tools Production by Types (2015-2020)
Table Global Marketing Analytics Tools Production Market Share by Types (2015-2020)
Figure Global Marketing Analytics Tools Production Share by Type (2015-2020)
Table Global Marketing Analytics Tools Value by Types (2015-2020)
Table Global Marketing Analytics Tools Value Market Share by Types (2015-2020)
Figure Global Marketing Analytics Tools Value Share by Type (2015-2020)
Figure Global Cloud Production and Growth Rate (2015-2020)
Figure Global Cloud Price (2015-2020)
Figure Global SaaS Production and Growth Rate (2015-2020)
Figure Global SaaS Price (2015-2020)
Figure Global Web Production and Growth Rate (2015-2020)
Figure Global Web Price (2015-2020)
Figure Global Mobile - Android Native Production and Growth Rate (2015-2020)
Figure Global Mobile - Android Native Price (2015-2020)
Figure Global Mobile - iOS Native Production and Growth Rate (2015-2020)
Figure Global Mobile - iOS Native Price (2015-2020)
Figure Global Installed Production and Growth Rate (2015-2020)
Figure Global Installed Price (2015-2020)
Table Global Marketing Analytics Tools Consumption by Applications (2015-2020)
Table Global Marketing Analytics Tools Consumption Market Share by Applications (2015-2020)
Figure Global Marketing Analytics Tools Consumption Share by Application (2015-2020)
Figure Global Large Enterprises Consumption and Growth Rate (2015-2020)
Figure Global Small and Medium-sized Enterprises (SMEs) Consumption and Growth Rate (2015-2020)
Figure North America Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table North America Marketing Analytics Tools Consumption by Countries (2015-2020)
Table North America Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure North America Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure United States Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Canada Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Mexico Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure North America COVID-19 Status
Figure Europe Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table Europe Marketing Analytics Tools Consumption by Countries (2015-2020)
Table Europe Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Europe Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Germany Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure United Kingdom Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure France Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Italy Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Spain Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Europe COVID-19 Status
Figure Asia-Pacific Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table Asia-Pacific Marketing Analytics Tools Consumption by Countries (2015-2020)
Table Asia-Pacific Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Asia-Pacific Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure China Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Japan Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure South Korea Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Southeast Asia Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure India Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table Middle East and Africa Marketing Analytics Tools Consumption by Countries (2015-2020)
Table Middle East and Africa Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Middle East and Africa Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Saudi Arabia Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure UAE Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure South Africa Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Figure South America Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table South America Marketing Analytics Tools Consumption by Countries (2015-2020)
Table South America Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure South America Marketing Analytics Tools Consumption Market Share by Countries (2015-2020)
Figure Brazil Marketing Analytics Tools Market Consumption and Growth Rate (2015-2020)
Table AdStage Company Profile
Table AdStage Production, Value, Price, Gross Margin 2015-2020
Figure AdStage Production and Growth Rate
Figure AdStage Value ($) Market Share 2015-2020
Table TapClicks Company Profile
Table TapClicks Production, Value, Price, Gross Margin 2015-2020
Figure TapClicks Production and Growth Rate
Figure TapClicks Value ($) Market Share 2015-2020
Table Domo Company Profile
Table Domo Production, Value, Price, Gross Margin 2015-2020
Figure Domo Production and Growth Rate
Figure Domo Value ($) Market Share 2015-2020
Table Improvado,Inc Company Profile
Table Improvado,Inc Production, Value, Price, Gross Margin 2015-2020
Figure Improvado,Inc Production and Growth Rate
Figure Improvado,Inc Value ($) Market Share 2015-2020
Table Datorama Company Profile
Table Datorama Production, Value, Price, Gross Margin 2015-2020
Figure Datorama Production and Growth Rate
Figure Datorama Value ($) Market Share 2015-2020
Table NINJACAT INC Company Profile
Table NINJACAT INC Production, Value, Price, Gross Margin 2015-2020
Figure NINJACAT INC Production and Growth Rate
Figure NINJACAT INC Value ($) Market Share 2015-2020
Table Fivetran,Inc Company Profile
Table Fivetran,Inc Production, Value, Price, Gross Margin 2015-2020
Figure Fivetran,Inc Production and Growth Rate
Figure Fivetran,Inc Value ($) Market Share 2015-2020
Table Adverity Company Profile
Table Adverity Production, Value, Price, Gross Margin 2015-2020
Figure Adverity Production and Growth Rate
Figure Adverity Value ($) Market Share 2015-2020
Table Funnel.io Company Profile
Table Funnel.io Production, Value, Price, Gross Margin 2015-2020
Figure Funnel.io Production and Growth Rate
Figure Funnel.io Value ($) Market Share 2015-2020
Table Mixpanel Company Profile
Table Mixpanel Production, Value, Price, Gross Margin 2015-2020
Figure Mixpanel Production and Growth Rate
Figure Mixpanel Value ($) Market Share 2015-2020
Table Alooma,Inc(Google Cloud) Company Profile
Table Alooma,Inc(Google Cloud) Production, Value, Price, Gross Margin 2015-2020
Figure Alooma,Inc(Google Cloud) Production and Growth Rate
Figure Alooma,Inc(Google Cloud) Value ($) Market Share 2015-2020
Table Supermetrics Oy Company Profile
Table Supermetrics Oy Production, Value, Price, Gross Margin 2015-2020
Figure Supermetrics Oy Production and Growth Rate
Figure Supermetrics Oy Value ($) Market Share 2015-2020
Table SEMrush Company Profile
Table SEMrush Production, Value, Price, Gross Margin 2015-2020
Figure SEMrush Production and Growth Rate
Figure SEMrush Value ($) Market Share 2015-2020
Table InsightSquared Company Profile
Table InsightSquared Production, Value, Price, Gross Margin 2015-2020
Figure InsightSquared Production and Growth Rate
Figure InsightSquared Value ($) Market Share 2015-2020
Table AgencyAnalytics Company Profile
Table AgencyAnalytics Production, Value, Price, Gross Margin 2015-2020
Figure AgencyAnalytics Production and Growth Rate
Figure AgencyAnalytics Value ($) Market Share 2015-2020
Figure North America Market Consumption and Growth Rate Forecast (2020-2025)
Figure Europe Market Consumption and Growth Rate Forecast (2020-2025)
Figure Asia-Pacific Market Consumption and Growth Rate Forecast (2020-2025)
Figure Middle East and Africa Market Consumption and Growth Rate Forecast (2020-2025)
Figure South America Market Consumption and Growth Rate Forecast (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Production by Types (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Production Share by Types (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Value ($) by Types (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Value Share by Types (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Consumption by Applications (2020-2025)
Table Global Marketing Analytics Tools Market Forecast Consumption Share by Applications (2020-2025)