This report elaborates the market size, market characteristics, and market growth of the Out-of-home (OOH) Marketing industry, and breaks down according to the type, application, and consumption area of Out-of-home (OOH) Marketing. The report also conducted a PESTEL analysis of the industry to study the main influencing factors and entry barriers of the industry.
In Chapter 3.4 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Out-of-home (OOH) Marketing in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
In addition, chapters 8-12 consider the impact of COVID-19 on the regional economy.
Key players in the global Out-of-home (OOH) Marketing market covered in Chapter 13:
OUTFRONT Media
Exterion Media
Clear Channel Outdoor Holdings, Inc
Focus Media
Daktronics
Lamar Advertising Company
JCDecaux
Str?er
oOh!media Limited
Intersection
In Chapter 6, on the basis of types, the Out-of-home (OOH) Marketing market from 2015 to 2025 is primarily split into:
Billboards
Malls
Transit displays
Street furniture
Place-based
In Chapter 7, on the basis of applications, the Out-of-home (OOH) Marketing market from 2015 to 2025 covers:
Hospitality
E-Commerce
Real Estate
Retail
Others
Geographically, the detailed analysis of production, trade of the following countries is covered in Chapter 4.2, 5:
United States
Europe
China
Japan
India
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 8, 9, 10, 11, 12:
North America (Covered in Chapter 8)
United States
Canada
Mexico
Europe (Covered in Chapter 9)
Germany
UK
France
Italy
Spain
Others
Asia-Pacific (Covered in Chapter 10)
China
Japan
India
South Korea
Southeast Asia
Others
Middle East and Africa (Covered in Chapter 11)
Saudi Arabia
UAE
South Africa
Others
South America (Covered in Chapter 12)
Brazil
Others
Years considered for this report:
Historical Years: 2015-2019
Base Year: 2019
Estimated Year: 2020
Forecast Period: 2020-2025
Table of Content
1 Out-of-home (OOH) Marketing Market - Research Scope
1.1 Study Goals
1.2 Market Definition and Scope
1.3 Key Market Segments
1.4 Study and Forecasting Years
2 Out-of-home (OOH) Marketing Market - Research Methodology
2.1 Methodology
2.2 Research Data Source
2.2.1 Secondary Data
2.2.2 Primary Data
2.2.3 Market Size Estimation
2.2.4 Legal Disclaimer
3 Out-of-home (OOH) Marketing Market Forces
3.1 Global Out-of-home (OOH) Marketing Market Size
3.2 Top Impacting Factors (PESTEL Analysis)
3.2.1 Political Factors
3.2.2 Economic Factors
3.2.3 Social Factors
3.2.4 Technological Factors
3.2.5 Environmental Factors
3.2.6 Legal Factors
3.3 Industry Trend Analysis
3.4 Industry Trends Under COVID-19
3.4.1 Risk Assessment on COVID-19
3.4.2 Assessment of the Overall Impact of COVID-19 on the Industry
3.4.3 Pre COVID-19 and Post COVID-19 Market Scenario
3.5 Industry Risk Assessment
4 Out-of-home (OOH) Marketing Market - By Geography
4.1 Global Out-of-home (OOH) Marketing Market Value and Market Share by Regions
4.1.1 Global Out-of-home (OOH) Marketing Value ($) by Region (2015-2020)
4.1.2 Global Out-of-home (OOH) Marketing Value Market Share by Regions (2015-2020)
4.2 Global Out-of-home (OOH) Marketing Market Production and Market Share by Major Countries
4.2.1 Global Out-of-home (OOH) Marketing Production by Major Countries (2015-2020)
4.2.2 Global Out-of-home (OOH) Marketing Production Market Share by Major Countries (2015-2020)
4.3 Global Out-of-home (OOH) Marketing Market Consumption and Market Share by Regions
4.3.1 Global Out-of-home (OOH) Marketing Consumption by Regions (2015-2020)
4.3.2 Global Out-of-home (OOH) Marketing Consumption Market Share by Regions (2015-2020)
5 Out-of-home (OOH) Marketing Market - By Trade Statistics
5.1 Global Out-of-home (OOH) Marketing Export and Import
5.2 United States Out-of-home (OOH) Marketing Export and Import (2015-2020)
5.3 Europe Out-of-home (OOH) Marketing Export and Import (2015-2020)
5.4 China Out-of-home (OOH) Marketing Export and Import (2015-2020)
5.5 Japan Out-of-home (OOH) Marketing Export and Import (2015-2020)
5.6 India Out-of-home (OOH) Marketing Export and Import (2015-2020)
5.7
6 Out-of-home (OOH) Marketing Market - By Type
6.1 Global Out-of-home (OOH) Marketing Production and Market Share by Types (2015-2020)
6.1.1 Global Out-of-home (OOH) Marketing Production by Types (2015-2020)
6.1.2 Global Out-of-home (OOH) Marketing Production Market Share by Types (2015-2020)
6.2 Global Out-of-home (OOH) Marketing Value and Market Share by Types (2015-2020)
6.2.1 Global Out-of-home (OOH) Marketing Value by Types (2015-2020)
6.2.2 Global Out-of-home (OOH) Marketing Value Market Share by Types (2015-2020)
6.3 Global Out-of-home (OOH) Marketing Production, Price and Growth Rate of Billboards (2015-2020)
6.4 Global Out-of-home (OOH) Marketing Production, Price and Growth Rate of Malls (2015-2020)
6.5 Global Out-of-home (OOH) Marketing Production, Price and Growth Rate of Transit displays (2015-2020)
6.6 Global Out-of-home (OOH) Marketing Production, Price and Growth Rate of Street furniture (2015-2020)
6.7 Global Out-of-home (OOH) Marketing Production, Price and Growth Rate of Place-based (2015-2020)
7 Out-of-home (OOH) Marketing Market - By Application
7.1 Global Out-of-home (OOH) Marketing Consumption and Market Share by Applications (2015-2020)
7.1.1 Global Out-of-home (OOH) Marketing Consumption by Applications (2015-2020)
7.1.2 Global Out-of-home (OOH) Marketing Consumption Market Share by Applications (2015-2020)
7.2 Global Out-of-home (OOH) Marketing Consumption and Growth Rate of Hospitality (2015-2020)
7.3 Global Out-of-home (OOH) Marketing Consumption and Growth Rate of E-Commerce (2015-2020)
7.4 Global Out-of-home (OOH) Marketing Consumption and Growth Rate of Real Estate (2015-2020)
7.5 Global Out-of-home (OOH) Marketing Consumption and Growth Rate of Retail (2015-2020)
7.6 Global Out-of-home (OOH) Marketing Consumption and Growth Rate of Others (2015-2020)
8 North America Out-of-home (OOH) Marketing Market
8.1 North America Out-of-home (OOH) Marketing Market Size
8.2 United States Out-of-home (OOH) Marketing Market Size
8.3 Canada Out-of-home (OOH) Marketing Market Size
8.4 Mexico Out-of-home (OOH) Marketing Market Size
8.5 The Influence of COVID-19 on North America Market
9 Europe Out-of-home (OOH) Marketing Market Analysis
9.1 Europe Out-of-home (OOH) Marketing Market Size
9.2 Germany Out-of-home (OOH) Marketing Market Size
9.3 United Kingdom Out-of-home (OOH) Marketing Market Size
9.4 France Out-of-home (OOH) Marketing Market Size
9.5 Italy Out-of-home (OOH) Marketing Market Size
9.6 Spain Out-of-home (OOH) Marketing Market Size
9.7 The Influence of COVID-19 on Europe Market
10 Asia-Pacific Out-of-home (OOH) Marketing Market Analysis
10.1 Asia-Pacific Out-of-home (OOH) Marketing Market Size
10.2 China Out-of-home (OOH) Marketing Market Size
10.3 Japan Out-of-home (OOH) Marketing Market Size
10.4 South Korea Out-of-home (OOH) Marketing Market Size
10.5 Southeast Asia Out-of-home (OOH) Marketing Market Size
10.6 India Out-of-home (OOH) Marketing Market Size
10.7 The Influence of COVID-19 on Asia Pacific Market
11 Middle East and Africa Out-of-home (OOH) Marketing Market Analysis
11.1 Middle East and Africa Out-of-home (OOH) Marketing Market Size
11.2 Saudi Arabia Out-of-home (OOH) Marketing Market Size
11.3 UAE Out-of-home (OOH) Marketing Market Size
11.4 South Africa Out-of-home (OOH) Marketing Market Size
11.5 The Influence of COVID-19 on Middle East and Africa Market
12 South America Out-of-home (OOH) Marketing Market Analysis
12.1 South America Out-of-home (OOH) Marketing Market Size
12.2 Brazil Out-of-home (OOH) Marketing Market Size
12.3 The Influence of COVID-19 on South America Market
13 Company Profiles
13.1 OUTFRONT Media
13.1.1 OUTFRONT Media Basic Information
13.1.2 OUTFRONT Media Product Profiles, Application and Specification
13.1.3 OUTFRONT Media Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.2 Exterion Media
13.2.1 Exterion Media Basic Information
13.2.2 Exterion Media Product Profiles, Application and Specification
13.2.3 Exterion Media Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.3 Clear Channel Outdoor Holdings, Inc
13.3.1 Clear Channel Outdoor Holdings, Inc Basic Information
13.3.2 Clear Channel Outdoor Holdings, Inc Product Profiles, Application and Specification
13.3.3 Clear Channel Outdoor Holdings, Inc Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.4 Focus Media
13.4.1 Focus Media Basic Information
13.4.2 Focus Media Product Profiles, Application and Specification
13.4.3 Focus Media Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.5 Daktronics
13.5.1 Daktronics Basic Information
13.5.2 Daktronics Product Profiles, Application and Specification
13.5.3 Daktronics Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.6 Lamar Advertising Company
13.6.1 Lamar Advertising Company Basic Information
13.6.2 Lamar Advertising Company Product Profiles, Application and Specification
13.6.3 Lamar Advertising Company Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.7 JCDecaux
13.7.1 JCDecaux Basic Information
13.7.2 JCDecaux Product Profiles, Application and Specification
13.7.3 JCDecaux Out-of-home (OOH) Marketing Market Performance (2015-2020)
13.8 Str