MENA Market Insights on Automotive Head-up Display: Insights and Forecast 2018-2024: Emphasis on Product Technology Vehicle Type

Middle East and North Africa is considered to be one of the top investment locations for most of the players, as the region offers huge market potential. In addition to this high per capita income of consumers in MENA has further added to blooming automotive industry. In the past few years, a shift in the consumer preference for advanced safety, comfort and luxury in the vehicles is registered. In addition to this, there is a visible increase in the market penetration of connected car technology and demand for luxury and SUV segment vehicles in the region. However, the factors such as high cost of the technology, growing concerns over distracted driving and emergence of alternatives such as active window display technology are expected to hamper the market growth. In spite of this, the huge business opportunities in the region and superior transport infrastructure are expected to attract a large pool of players that will ultimately boost the market.

Based on different product types, MENA Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD uses a windshield of the glass to show essential data in the observable pathway of the driver while combiner HUD uses an intelligent screen like glass to show data in the observable pathway of the driver. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
MENA HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. Conventional HUD is any transparent display that projects critical information without the needs of drivers or users to look away from their frame. On the other hand Augmented Reality is a live view of a physical, real world environment whose elements are augmented by computer generated sensory input such as sound, video, graphics or GPS data. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of MENA's automotive HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $37.88 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in MENA, the regional market is further split into several countries. The UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and rest of MENA are among some of the most dominant markets in the region for automotive HUD. Saudi Arabia dominated the market in 2017 and was valued at $12.33 million. The companies profiled in the report include Aptiv Plc, Continental AG, Denso Corporation, Harman International industries Inc, Nippon Seiki Co Ltd, Panasonic Corporation, Robert Bosh Gmbh, TomTom NV, Visteon Corporation and Yasaki Corporation. These players are entering into several competitive strategies (partnerships, merger-acquisitions, joint venture, new product launch, business expansion and others) with each other or other supplier or automotive OEMs to strengthen their position in the market.

Middle East and North Africa is considered to be one of the top investment locations for most of the players, as the region offers huge market potential. In addition to this high per capita income of consumers in MENA has further added to blooming automotive industry. In the past few years, a shift in the consumer preference for advanced safety, comfort and luxury in the vehicles is registered. In addition to this, there is a visible increase in the market penetration of connected car technology and demand for luxury and SUV segment vehicles in the region. However, the factors such as high cost of the technology, growing concerns over distracted driving and emergence of alternatives such as active window display technology are expected to hamper the market growth. In spite of this, the huge business opportunities in the region and superior transport infrastructure are expected to attract a large pool of players that will ultimately boost the market.

Insights Presented in the Report:

Based on different product types, MENA Automotive Head-Up Display market is bifurcated into Windshield HUD and Combiners HUD. Windshield HUD held the largest market share in 2017 and is expected to maintain its dominance over the forecast period (2018-2024). On the other hand, easier installation capabilities due to the compact size of combiners HUD is expected to fuel their demand, making combiners HUD the fastest growing product type during the forecast period.
MENA HUD market is further segmented on the basis of different technologies this includes, Conventional and Augmented Reality. In 2017, augmented reality held the maximum share of the market and is expected to prevail during the forecast period (2018-2024). However, the rise in adoption of conventional technologies in mid-priced and economic vehicle segment is expected to propel their demand making them the fastest growing segment during the forecast period (2018-2024).
To understand the market of different distribution channels of MENA's automotive HUD industry, the market is fragmented across two channels, this includes OEMs and Aftermarket. OEMs segment dominated in 2017 with a market value of $37.88 million and is expected to remain the principal distribution channel during the forecast period.
Moreover, the market penetration of HUD is increasing across the entire vehicle segments, such as Luxury Cars, Passenger Cars and Commercial Vehicles. Because of largest market and high market penetration of HUD in passenger cars, this segment held the maximum share in 2017 and is anticipated to dominate over the forecast period.
For a deep dive analysis of automotive HUD market in MENA, the regional market is further split into several countries. The UAE, Saudi Arabia, Algeria, Kuwait, Egypt, Qatar and rest of MENA are among some of the most dominant markets in the region for automotive HUD. Saudi Arabia dominated the market in 2017 and was valued at $12.33 million.
Top Companies Profiled

Some of the top companies profiled in the research report includes Visteon Corporation, Harman International Industries, Inc., Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc and Yazaki Corporation

Reasons to buy the Report:

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Detailed examination on drivers, restraints, key trends and opportunities prevailing in the industry.
Examination of industry attractiveness with the help of Porter's Five Forces analysis
The study comprehensively covers the market across different segments
Deep dive regional level analysis of the industry
Customization Options:

The MENA Automotive Head up Display Market can be customized to country level or any other market segment. Besides this, UMI understands that you may have your own business need, hence we also provide fully customized solutions to clients.