Middle East Fragrances Market: Current Analysis and Forecast 2021-2027

Middle East Fragrances Market was valued at US$ XX billion in 2020 and is anticipated to reach US$ XX billion by 2027 displaying an elevated CAGR of XX% over the forecast period (2021-2027). A fragrance is the scent of something that smells goods and is somewhat a strong one. It is especially associated with flowers and is used to describe things that have a pleasant and strong scent. The cosmetic fragrances are applied to the body of a person to emit a pleasant smell and include perfume, cologne, and aftershave.
Middle East countries are known for its thriving fragrances and perfume industry as fragrances are an integral part of their culture and tradition due to which consumers in this region tends to buy scent in bulk. For example, one of the traditions that have been passed down through generations in the region is using the smoke of oud sticks by women to permeate their hair. Owing to the growing integration of scents in tradition and the emergence of aromachology the sales of fragrances is huge in the region. For instance, in the Middle East, 3 bottles of perfumes are sold every second and fragrances make up almost 70% of the prestige beauty category.
Furthermore, the growth of the market is attributed to the surge in disposable incomes which is leading to the rise in consumer spending on luxury products including perfumes and fragrances. For instance, nearly, 60% of the region's population are millennials with independent spending power & has a willingness to try new products from niche brands in the Middle East. In addition to this, the growing tourism, presence of well-established industry players, and penetration of social media marketing in the region are also driving the fragrance market. However, the availability of counterfeit products and the use of chemical ingredients with probable side effects are impeding market growth.
Gucci, LMVH, Rasasi, Yas Perfumes, Calvin Klein, The Fragrance Kitchen, Ajmal, Arabian Oud, Abdul Samad Al-Qurashi, Al-haramain are some of the prominent players operating in the Middle East fragrances market. Several M&As along with partnerships have been undertaken by these players to facilitate customers with innovative products.
Insights Presented in the Report
"Amongst Demographics, women segment holds the major share"
Based on demographics, the Middle East Fragrances market is segmented into men, women, and unisex. The women segment accounted for a market valuation of US$ XX billion in 2020 and is expected to reach US$ XX billion by the year 2027 growing with a CAGR of XX% over the projected timeframe. The growth of this segment is attributed to the increase in working women coupled with the need to maintain their strong identity leading to the growing expenditure on cosmetics and scents. However, the male segment is also expected to grow at a significant CAGR of XX% owing to the growing awareness to maintain their well-being among men in the region.
"Amongst Sales Channel, offline segment holds the major share"
Based on sales channels, the Middle East fragrances market is bifurcated into offline and online. The offline segment accounted for a market valuation of US$ XX billion in 2020 and is expected to reach US$ XX billion by the year 2027 growing with a CAGR of XX% over the projected timeframe as e-commerce makes only around 3% of retail sales in the region. However, the online segment is anticipated to grow at a considerable CAGR in the upcoming years owing to the growing penetration of e-commerce and rapid growth in mobile and internet users in the region. For instance, as of April 2019, the internet penetration rate in the Middle East was 67.2% among the local population while the internet penetration rate for the rest of the world was around 56.8%.
"Saudi Arabia represents one of the largest markets of fragrances market"
For a better understanding of the market dynamics of the fragrances market, a detailed analysis was conducted for different regions across the Middle East countries including Saudi Arabia, UAE, Kuwait, Egypt, and the Rest of the Middle East. Saudi Arabia dominated the market and grabbed around XX% market share owing to growth in the young population and an increase in the consumer expenditure capacity in the country.
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- The study includes market sizing and forecasting analysis validated by authenticated key industry experts
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- The report covers an in-depth analysis of prominent industry peers with a primary focus on key business financials, product portfolio, expansion strategies, and recent developments
- Detailed examination of drivers, restraints, key trends, and opportunities prevailing in the industry
- The study comprehensively covers the market across different segments
- Deep dive regional level analysis of the industry
Customization Options:
Middle East fragrances market can further be customized as per the requirement or any other market segment. Besides this, UMI understands that you may have your own business needs, hence feel free to connect with us to get a report that completely suits your requirements.

A fragrance is the scent of something that smells goods and is somewhat a strong one. It is especially associated with flowers and is used to describe things that have a pleasant and strong scent. The cosmetic fragrances are applied to the body of a person to emit a pleasant smell and include perfume, cologne, and aftershave.
Middle East countries are known for its thriving fragrances and perfume industry as fragrances are an integral part of their culture and tradition due to which consumers in this region tends to buy scent in bulk. For example, one of the traditions that have been passed down through generations in the region is using the smoke of oud sticks by women to permeate their hair. Owing to the growing integration of scents in tradition and the emergence of aromachology the sales of fragrances is huge in the region. For instance, in the Middle East, 3 bottles of perfumes are sold every second and fragrances make up almost 70% of the prestige beauty category.
Furthermore, the growth of the market is attributed to the surge in disposable incomes which is leading to the rise in consumer spending on luxury products including perfumes and fragrances. For instance, nearly, 60% of the region's population are millennials with independent spending power & has a willingness to try new products from niche brands in the Middle East. In addition to this, the growing tourism, presence of well-established industry players, and penetration of social media marketing in the region are also driving the fragrance market. However, the availability of counterfeit products and the use of chemical ingredients with probable side effects are impeding market growth.
Based on demographics, the market is fragmented into men, women, and unisex. The women segment generated revenue of USD XX million in 2020 and is expected to grow at a CAGR of XX% during the forecast period to reach a market valuation of USD XX million by 2027F. However, the men segment is also anticipated to grow at a considerable CAGR during the forecast period.
Based on the sales channel, the market is fragmented into online and offline. The offline segment of the Middle East fragrances market dominated the market with around XX% market share in 2020. However, The online segment is expected to grow at a CAGR of XX% in the forthcoming years owing to the growing e-commerce penetration in the middle east.

For a better understanding of the market adoption of the fragrances, the market is analyzed based on its presence in the countries such as UAE, Saudi Arabia, Kuwait, Egypt, and the Rest of Middle East. Saudi Arabia constitutes a major market for the fragrances industry and generated revenue of USD XX Million in 2020 owing to the growth in the young population and increase in the consumer expenditure capacity in the country. Also, the presence of well-established players in the region adding pace to the growth of the market in the country. However, UAE is also anticipated to the grow at a considerable CAGR during the forecast period.

Some of the major players operating in the market are Gucci, LMVH, Rasasi, Yas Perfumes, Calvin Klein, The Fragrance Kitchen, Ajmal, Arabian Oud, Abdul Samad Al-Qurashi, Al-haramain, among others. Several M&As along with partnerships have been undertaken by these players to develop new and innovative fragrances.

This market is expected to witness a boost on account of the growing urban population and increasing awareness to maintain their well-being and strong identity. In addition to this, key players worldwide are introducing new and advanced technologies as well as products to cater to the middle-income group propelling the growth of the Middle East fragrance market.