Top Trends in Soft Drinks 2018

Soft drink purchases are driven by sensory benefits, trust, and health  

Our Top Trends in Soft Drinks 2018 report outlines the key consumer and innovation trends currently impacting the core categories in soft drinks: packaged water, carbonates, energy and sports drinks, RTD tea and coffee and juice and smoothies.

Trends explored in the report:

• Authentic Indulgence
• Beyond Plastic
• Natural Energizers
• Ethical Soft Drinks
• Water Hybrids
• Added Carbonation

Consumers recognize that plastic packaging has a negative impact on the environment
PET plastic bottles are widely used in the soft drinks industry, though, despite being highly recyclable, most are dumped in landfills where they can take hundreds of years to decompose. Consumers are aware of the plastic bottle’s negative environmental impact, with just one third of consumers globally considering plastic bottles to be very or somewhat environmentally friendly.