Fuel companies are faced with the challenge of the Road to Zero strategy being implemented all across the United Kingdom (UK). This governmental plan is set to ban the sale of CO2 emitting cars and vans by the year 2040. Moreover, it sets progressive goals to increase the sales of zero-emitting vehicles progressively from 2030 onwards. This threatens service stations since for most of them, fuel sales are the major, if not only, source of revenue. To solve this problem fuel companies have embraced the coming era of electric vehicles (EV) and started investing heavily in charging stations and amenities that appeal to EV motorists while their vehicle is charged. But before that, companies need to help their customers’ shift the way they see service stations: from an obligatory stop for a fast transaction to a place customers want to visit to spend and enjoy their time.
Key take-outs frpm the report -