Rising penetration of internet globally will raise OTT Market by 2025 with a CAGR of 17.16%.

by Sameer Joshi or 27-Jun-2017

The “Over the Top” (OTT) Market to 2025 by Content Type (VoIP, Text & Images and Video), Platform (Smart Devices, Gaming Consoles, Set Top Box and Laptop, Tablet & Desktop) and Revenue Model (Digital Advertising, Subscription, Rental and Others) – Global Analysis and Forecast. The scope of study involves understanding on the factors responsible for this growth of OTT market along with the estimates and forecasts of the revenue and market share analysis and also spots the significant OTT players in the market and their key developments.

OTT Market to 2025 – Global Analysis and Forecast by content type, platform and revenue model, OTT market is expected to grow US$ 158.4 billion by 2025 from US$ 36.7billion in 2016. In general terms the OTT can be explained as the digital content distribution, which is based upon various business models or revenue models. OTT can be stated as the delivery of audio/visual content being streamed over the internet. The streaming of the OTT content eliminates the usage of internet service provider (ISP). Here, the ISP is neither responsible for, nor is authorized to control the copyrights, viewing abilities or redistribution of the content.

Some of the remarkable partnership and collaboration in this industry includes Facebook acquisition of some of leading OTT services providers like Instagram and Whatsapp. Furthermore Google also acquired Avanto to enhance its media companies delivering over-the-top services. Collaboration of Facebook and Microsoft was also a major step taken in the industry. The collaboration focused upon building of a new state-of-the-art subsea cable across the Atlantic.  The new "MAREA" cable was designed to facilitate the burgeoning customer demand for high speed, resilient connections for cloud and online services for Microsoft, Facebook and their customers.

The global OTT market by geography is segmented into six region including north America, Europe, Asia Pacific, Middle East & Africa and South America. The North America and Europe in total holds more than half of the total market. While the regions such as Asia Pacific (APAC), Middle East and Africa (MEA), and South America (SAM) are expected to exhibit high growth. The report profiles key players such Hulu, Roku, Google, Amazon, Facebook, Apple Inc., CBS Corporation, HBO Now, Akamai and Netflix among others.

The report segments the global OTT market as follows:

Global OTT Market – By Content Type

Text & Images

Global OTT Market – By Platform

Smart Devices
Gaming Consoles
Set Top Box
Laptop, Tablet & Desktop

Global OTT Market – By Revenue Model

Digit Advertising

Global OTT Market – By Geography

North America

Rest of Europe

Asia Pacific (APAC)
Rest of APAC

Middle East & Africa (MEA)
Saudi Arabia
South Africa
Rest of MEA

South America (SA)
Rest of SA