Companies involved in the global FMCG industry are focusing on the increased interest consumers have in proactively caring for their health, creating new opportunities for consumer goods companies. Consumers have come to appreciate the need to care for their mental health, creating opportunities for products to position themselves as anti-stress wellness products.

Health & Wellness - The increased interest consumers have in proactively caring for their health creates new opportunities for consumer goods companies

Easy & Affordable - Time-scarcity is an increasing concern for consumers, which means that they are looking for products that can help them save time

Sustainability & Ethics - Consumers believe companies have a responsibility to make positive changes 

Consumers often feel they are tired so products that re-energize can be attractive. Consumers look for value from their products, which means price is an important factor. Value can be proven through quantity too.
Consumers take great concern in the ethical and sustainable provenance of ingredients that go into their products. Media coverage of unethical, international supply chains result in consumers going for locally produced products.