"Ingredient Insights: Digestive Health", identifies on-trend and
emerging ingredients to help food and drink manufacturers capitalize on demand
for formulations addressing consumers' digestive health needs. Probiotics,
prebiotics, and polyphenols are the three main groups of ingredients commonly
used to enhance digestive health. Engaging and educating consumers will
determine the market success of digestive health ingredients going forward.
- Around three in five consumers globally say they are always
or often influenced by a product's impact on their health and wellbeing when
choosing food and soft drinks.
- Consumers prefer food and drink formats to pills or powders
when consuming health-enhancing ingredients.
- Comprehensive information about the way ingredients are
obtained and their method of influencing the human body should be provided in a
simple but convincing manner to increase consumers' confidence when choosing
products responding to certain health concerns.
- Consumers in Europe and North America are less likely to be
concerned about indigestion than Latin Americans those in Asia-Pacific.