The established nature of the Hong Kong market makes it
larger and more diversified than is common in the rest of Asia Pacific, with a
strong element of offshore wealth management. Local HNW investors have mainly
sourced their wealth through a mixture of entrepreneurship and earned income.
Convenience is an important factor driving uptake of professional
Critical Success Factors -
- Target Female Investors - Targeting local female investors
is much more lucrative than elsewhere in Asia Pacific, with not only a larger
percentage of the market than is typical in the region but a growing share of
- Target Expats - The Hong Kong HNW market has a large expat
component, and providers need to be able to onboard these much sought-after
- Offer a Package Service - While demand is consistently
strong for advisory and discretionary mandates, this is coupled with
above-average demand for key planning services such as tax, pensions, and
general financial planning. For a complete package, wealth managers need to
bundle these with investment management.
- Bonds and Alternative Investments - New investment classes
such as the growing green bond market that combine socially responsible
investing with stable returns are the best way to appeal to the growing demand
for bonds and alternatives, rather than impact investment.