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    Wine in China

    Wine in China

    • Report Code ID: RW0001517738
    • Category Beverages
    • No. of Pages 49
    • Publication Month Jun-16
    • Publisher Name EuroMonitor International
    Due to the anti-extravagance campaign restricting consumption by government agencies, consumption by individuals and households has accounted for a greater share of grape wine. Also, consumers' growing interest in grape wine, particularly imported still light grape wine, boosted consumption a lot in 2015. The fact that a variety of imported still light grape wine are advantageously positioned, thanks to their prices being competitive with those of locally produced grape wine, was another importa...

    Publisher's Wine in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

    Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

    Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

    Why buy this report?
    * Get a detailed picture of the Wine market;
    * Pinpoint growth sectors and identify factors driving change;
    * Understand the competitive environment, the market's major players and leading brands;
    * Use five-year forecasts to assess how the market is predicted to develop.

    Publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.
    WINE IN CHINA
    Publisher
    June 2016

    LIST OF CONTENTS AND TABLES

    Headlines
    Trends
    Production, Imports and Exports
    Competitive Landscape
    Prospects
    Category Data
    Table 1 Sales of Wine by Category: Total Volume 2010-2015
    Table 2 Sales of Wine by Category: Total Value 2010-2015
    Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
    Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
    Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
    Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
    Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
    Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
    Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
    Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
    Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
    Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
    Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
    Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
    Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
    Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
    Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
    Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
    Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
    Table 28 Production, Imports and Exports of Wine: Total Volume 2009-2014
    Table 29 Imports of Wine by Country of Origin: Total Volume 2009-2014
    Table 30 Imports of Wine by Country of Origin: Total Value 2009-2014
    Table 31 Exports of Wine by Country of Destination: Total Volume 2009-2014
    Table 32 Exports of Wine by Country of Destination: Total Value 2009-2014
    Table 33 Forecast Sales of Wine by Category: Total Volume 2015-2020
    Table 34 Forecast Sales of Wine by Category: Total Value 2015-2020
    Table 35 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
    Table 36 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
    Zhejiang Guyue Longshan Shaoxing Wine Co Ltd in Alcoholic Drinks (china)
    Strategic Direction
    Key Facts
    Summary 1 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Key Facts
    Summary 2 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Operational Indicators
    Competitive Positioning
    Summary 3 Zhejiang Guyue Longshan Shaoxing Wine Co Ltd: Competitive Position 2015
    Executive Summary
    Volume Sales of Spirits and Wine Recover in 2015, While Beer's Sales Fall Because of Low Summer Temperatures
    Rtds Remains the Category With the Most Dynamic Growth
    Domestic Companies Are Competitively Positioned To Dominate the Market
    Internet Retailing Posts the Greatest Value Sales Rise Among Distribution Channels
    Higher Total Volume Cagr Is Expected Over the Forecast Period
    Key Trends and Developments
    Consumption Is Greater Among Younger Consumers
    Niche Categories Gain More Attention in Alcoholic Drinks
    Affordable Imported Products Gaining in Popularity
    Key New Product Launches
    Summary 4 Key New Product Developments 2015
    Territory Key Trends and Developments
    East China
    Mid China
    North and Northeast China
    Northwest China
    South China
    Southwest China
    Market Background
    Legislation
    Table 37 Number of On-trade Establishments by Type 2010-2015
    Taxation and Duty Levies
    Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2015
    Table 38 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
    Table 39 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
    Table 40 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 41 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
    Table 42 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Table 43 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
    Table 44 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
    Operating Environment
    Contraband/parallel Trade
    Duty Free
    Cross-border/private Imports
    Market Indicators
    Table 45 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
    Market Data
    Table 46 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
    Table 48 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
    Table 49 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
    Table 50 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
    Table 51 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
    Table 52 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
    Table 53 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
    Table 54 Sales of Alcoholic Drinks by Region: Total Volume 2010-2015
    Table 55 Sales of Alcoholic Drinks by Region: Total Value 2010-2015
    Table 56 Sales of Alcoholic Drinks by Region: % Total Volume Growth 2010-2015
    Table 57 Sales of Alcoholic Drinks by Region: % Total Value Growth 2010-2015
    Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
    Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
    Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
    Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
    Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
    Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
    Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
    Table 65 Forecast Sales of Alcoholic Drinks by Region: Total Volume 2015-2020
    Table 66 Forecast Sales of Alcoholic Drinks by Region: Total Value 2015-2020
    Table 67 Forecast Sales of Alcoholic Drinks by Region: % Total Volume Growth 2015-2020
    Table 68 Forecast Sales of Alcoholic Drinks by Region: % Total Value Growth 2015-2020
    Definitions
    Published Data Comparisons
    Sources
    Summary 6 Research Sources

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