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Frozen Potato Market Strategic Insights and Updates by 2031

Frozen Potato Market Size and Forecast (2021 - 2031), Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type (French Fries, Hash Brown, Shaped, Mashed, Battered/Cooked, Topped/Stuffed, and Others), End User (Residential and Commercial), and Geography

  • Report Code : TIPRE00005147
  • Category : Food and Beverages
  • No. of Pages : 313
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The frozen potato market size is projected to reach US$ 98.02 billion by 2031 from US$ 67.46 billion in 2023. The market is expected to register a CAGR of 4.8% during 2023–2031. The rising adoption of innovative technologies for frozen potato processing is likely to remain a key trend in the market.

Frozen Potato Market Analysis

There is a surge in the demand for frozen food due to growing consumer preference toward ready-to-eat convenience food items, as they are highly suitable for on-the-go consumption and require minimal preparation time. The number of dual-income families in developed countries such as the US, China, Germany, and the UK is rising substantially. People find it hard to manage work as well as household chores due to lack of time. Therefore, they prefer to eat out or consume ready-to-eat products that require minimal preparation and cooking efforts. In addition, the number of single or two-person households is growing in various developed nations such as the US, Canada, and some European countries, e.g., the UK and Germany. According to the 2020 Current Population Survey, there were 36.1 million single-person households in the US, accounting for 28% of all households. As a result of the growing number of one or two-person families, the demand for ready-to-eat, portion-controlled foods has risen. Frozen food products are also growing in demand as they have an extended shelf-life, are suitable for single-person consumption, and can be prepared in less time.

Frozen Potato Market Overview

Potatoes are one of the major staple food products and are consumed either as fresh potatoes or processed potatoes. It is one of the most widely consumed crops. One of the main types of processed vegetables is frozen potato which is highly convenient and flexible about preparation time. Frozen potatoes contain different vitamins and nutrients in naturally preserved form and have a long shelf life. Frozen potatoes contain Vitamin B6, fiber, magnesium, and antioxidants. Frozen potato is made by processing fresh potato with the help of advanced machinery at a very low temperature. French fries, hash brown, shaped, mashed, and battered potato are some of the popular frozen potato products. Products like star-shaped, alphabet-shaped, potato shots, lattice/basket weave cuts, and wedges are some examples of shaped frozen potatoes available in the market. Products having unique shapes become popular among consumers who are ready to pay more for such products. Battered potatoes are very simple and easy to make. These types of potatoes are usually used for a side dish or an appetizer which are dipped into a batter and then deep fried.

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Frozen Potato Market: Strategic Insights

Market Size Value inUS$ 67.46 Billion in 2023
Market Size Value byUS$ 98.02 Billion by 2031
Growth rateCAGR of 4.8% from 2023 to 2031
Forecast Period2024-2031
Historic Period2021-2022
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Frozen Potato Market Drivers and Opportunities

Expansion of Quick Service Restaurants (QSRs)

Due to the rising number of dual-income families and single-person households, people don’t get enough time to focus on their personal lives. Therefore, they are seeking products that offer them convenience and help save their time and effort. Fast food restaurants and quick service restaurants (QSRs) offer mass-produced products in no time offering huge convenience to the consumers. These restaurants are becoming popular because they offer a variety of food in very little time and at affordable prices. Due to the growth and expansion of these quick-service restaurants or QSRs, the demand for frozen potatoes has also increased. Products like frozen French fries, hash browns, and shaped and stuffed/topped potatoes are mostly demanded by the QSRs because frozen potato requires less preparation time and is easy to use. This helps the QSRs to provide the consumers with their food quickly, which is the main strength of the quick-service restaurants.

Advancement in Cold Chain Infrastructure

Cold chain infrastructure has increased significantly in recent years. For instance, according to the International Institute of Refrigeration (IIR) and the Global Cold Chain Alliance (GCCA) report, the total capacity of refrigerated warehouses globally increased to 719 million cubic meters in 2020 which is 16.7% greater than the capacity reported in 2018. In addition, the expansion of cold chain capacity in emerging countries differs for each country. The expansion of cold chain capacity in emerging countries varies for each country. In most developing countries, such as South Africa, Mexico, and Kenya, the cold chain is concentrated in urban areas and transportation terminals such as airports, where exporters may be situated. Further, major market service providers are constantly improving their technologies to stay ahead of the competition and maintain efficiency, integrity, and safety across the globe. For instance, vendors have implemented Hazard Analysis and Critical Control Points (HACCP) and RFID technology to improve efficiency with smaller shipments. In addition, they are expanding their multi-compartment refrigerated vehicle fleets to provide additional services to consumers. Thus, advancements in cold chain infrastructure are emerging as a lucrative opportunity for the frozen potato market players.

Frozen Potato Market Report Segmentation Analysis

Key segments that contributed to the derivation of the frozen potato market analysis are product type and end user.

  • Based on product type, the frozen potato market is divided into French fries, hash brown, shaped, mashed, battered/cooked, topped/stuffed, and others. The French fries segment held the largest share of the market in 2023.
  • By end user, the market is bifurcated into residential and commercial. The commercial segment is expected to register a higher CAGR during the forecast period.

Frozen Potato Market Share Analysis by Geography

The geographic scope of the frozen potato market report is mainly divided into five regions: North America, Asia Pacific, Europe, the Middle East & Africa, and South & Central America.

North America dominates the market. The region is one of the major markets for frozen potatoes due to the presence of a well-established food processing industry, rising trends of takeaway, dine-in, and on-the-go consumption, and string retail as well as the food service sector. Many significant frozen potato manufacturers including H.J. Heinz Company, J.R. Simplot Company, and McCain Foods Limited, among others, are operating actively in the region. These companies have expanded their business across the region and hold a significant market share as well.

Frozen Potato Market Report Scope

Frozen Potato Market News and Recent Developments

The frozen potato market is evaluated by gathering qualitative and quantitative data post post-primary and secondary research, which includes important corporate publications, association data, and databases. A few of the developments in the frozen potato market are listed below:

  • McCain Foods is making a substantial investment in Coaldale, doubling the size of its facility and output in Coaldale, Alberta. (Source: McCain, News, Company Website, March 2023)
  • Members of the executive team of Lamb Weston Holdings, Inc. joined with distinguished guests to celebrate the grand opening of the company’s new processing facility in Ulanqab, Inner Mongolia, China. The facility, located in what’s known as China’s Potato Capital, can produce 250 million pounds of frozen potato products annually. (Source: Lamb Weston, News Release, Company Website, November 2023)
  • Simplot Global Food introduced Simplot Maple City Waffle Flavored Potatoes, the world’s first waffle fry, and battered potato bites that taste like waffles. Made with real maple syrup, this product will accelerate the explosive growth of chicken & waffles on U.S. menus. (Source: Simplot Foods, New Release, Company Website, March 2024)

Frozen Potato Market Report Coverage and Deliverables

The "Frozen Potato Market Size and Forecast (2021–2031)" report provides a detailed analysis of the market covering below areas:

  • Frozen potato market size and forecast at global, regional, and country levels for all the key market segments covered under the scope
  • Frozen potato market trends, as well as market dynamics such as drivers, restraints, and key opportunities
  • Detailed PEST/Porter's Five Forces and SWOT analysis
  • Frozen potato market analysis covering key market trends, global and regional framework, major players, regulations, and recent market developments
  • Industry landscape and competition analysis covering market concentration, heat map analysis, prominent players, and recent developments in the frozen potato market
  • Detailed company profiles
Report Coverage

Revenue forecast, Company Analysis, Industry landscape, Growth factors, and Trends

Segment Covered

This text is related
to segments covered.

Regional Scope

North America, Europe, Asia Pacific, Middle East & Africa, South & Central America

Country Scope

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to country scope.

Frequently Asked Questions


What are the future trends of the frozen potato market?

Adoption of innovative processing techniques is likely to remain a key trend in the market.

What are the driving factors impacting the frozen potato market?

Expansion of quick service restaurants and rising demand for convenience food among the consumers are major factors contributing to the market growth.

Which region dominated the frozen potato market in 2023?

North America accounted for the largest share of the global frozen potato market in 2023.

Which are the leading players operating in the frozen potato market?

Aviko B.V., Agristo NV, Lamb Weston Holdings Inc, Mccain, Farm Frites International B.V., Greenyard, Himalaya Food International Ltd, J.R. Simplot Company, and The Kraft Heinz Co., are a few of the key players operating in the global frozen potato market.

What would be the estimated value of the frozen potato market by 2031?

The frozen potato market size is projected to reach US$ 98.02 billion by 2031

The Insight Partners performs research in 4 major stages: Data Collection & Secondary Research, Primary Research, Data Analysis and Data Triangulation & Final Review.

  1. Data Collection and Secondary Research:

As a market research and consulting firm operating from a decade, we have published many reports and advised several clients across the globe. First step for any study will start with an assessment of currently available data and insights from existing reports. Further, historical and current market information is collected from Investor Presentations, Annual Reports, SEC Filings, etc., and other information related to company’s performance and market positioning are gathered from Paid Databases (Factiva, Hoovers, and Reuters) and various other publications available in public domain.

Several associations trade associates, technical forums, institutes, societies and organizations are accessed to gain technical as well as market related insights through their publications such as research papers, blogs and press releases related to the studies are referred to get cues about the market. Further, white papers, journals, magazines, and other news articles published in the last 3 years are scrutinized and analyzed to understand the current market trends.

  1. Primary Research:

The primarily interview analysis comprise of data obtained from industry participants interview and answers to survey questions gathered by in-house primary team.

For primary research, interviews are conducted with industry experts/CEOs/Marketing Managers/Sales Managers/VPs/Subject Matter Experts from both demand and supply side to get a 360-degree view of the market. The primary team conducts several interviews based on the complexity of the markets to understand the various market trends and dynamics which makes research more credible and precise.

A typical research interview fulfils the following functions:

  • Provides first-hand information on the market size, market trends, growth trends, competitive landscape, and outlook
  • Validates and strengthens in-house secondary research findings
  • Develops the analysis team’s expertise and market understanding

Primary research involves email interactions and telephone interviews for each market, category, segment, and sub-segment across geographies. The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: VPs, business development managers, market intelligence managers and national sales managers
  • Outside experts: Valuation experts, research analysts and key opinion leaders specializing in the electronics and semiconductor industry.

Below is the breakup of our primary respondents by company, designation, and region:

Research Methodology

Once we receive the confirmation from primary research sources or primary respondents, we finalize the base year market estimation and forecast the data as per the macroeconomic and microeconomic factors assessed during data collection.

  1. Data Analysis:

Once data is validated through both secondary as well as primary respondents, we finalize the market estimations by hypothesis formulation and factor analysis at regional and country level.

  • 3.1 Macro-Economic Factor Analysis:

We analyse macroeconomic indicators such the gross domestic product (GDP), increase in the demand for goods and services across industries, technological advancement, regional economic growth, governmental policies, the influence of COVID-19, PEST analysis, and other aspects. This analysis aids in setting benchmarks for various nations/regions and approximating market splits. Additionally, the general trend of the aforementioned components aid in determining the market's development possibilities.

  • 3.2 Country Level Data:

Various factors that are especially aligned to the country are taken into account to determine the market size for a certain area and country, including the presence of vendors, such as headquarters and offices, the country's GDP, demand patterns, and industry growth. To comprehend the market dynamics for the nation, a number of growth variables, inhibitors, application areas, and current market trends are researched. The aforementioned elements aid in determining the country's overall market's growth potential.

  • 3.3 Company Profile:

The “Table of Contents” is formulated by listing and analyzing more than 25 - 30 companies operating in the market ecosystem across geographies. However, we profile only 10 companies as a standard practice in our syndicate reports. These 10 companies comprise leading, emerging, and regional players. Nonetheless, our analysis is not restricted to the 10 listed companies, we also analyze other companies present in the market to develop a holistic view and understand the prevailing trends. The “Company Profiles” section in the report covers key facts, business description, products & services, financial information, SWOT analysis, and key developments. The financial information presented is extracted from the annual reports and official documents of the publicly listed companies. Upon collecting the information for the sections of respective companies, we verify them via various primary sources and then compile the data in respective company profiles. The company level information helps us in deriving the base number as well as in forecasting the market size.

  • 3.4 Developing Base Number:

Aggregation of sales statistics (2020-2022) and macro-economic factor, and other secondary and primary research insights are utilized to arrive at base number and related market shares for 2022. The data gaps are identified in this step and relevant market data is analyzed, collected from paid primary interviews or databases. On finalizing the base year market size, forecasts are developed on the basis of macro-economic, industry and market growth factors and company level analysis.

  1. Data Triangulation and Final Review:

The market findings and base year market size calculations are validated from supply as well as demand side. Demand side validations are based on macro-economic factor analysis and benchmarks for respective regions and countries. In case of supply side validations, revenues of major companies are estimated (in case not available) based on industry benchmark, approximate number of employees, product portfolio, and primary interviews revenues are gathered. Further revenue from target product/service segment is assessed to avoid overshooting of market statistics. In case of heavy deviations between supply and demand side values, all thes steps are repeated to achieve synchronization.

We follow an iterative model, wherein we share our research findings with Subject Matter Experts (SME’s) and Key Opinion Leaders (KOLs) until consensus view of the market is not formulated – this model negates any drastic deviation in the opinions of experts. Only validated and universally acceptable research findings are quoted in our reports.

We have important check points that we use to validate our research findings – which we call – data triangulation, where we validate the information, we generate from secondary sources with primary interviews and then we re-validate with our internal data bases and Subject matter experts. This comprehensive model enables us to deliver high quality, reliable data in shortest possible time.

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