Report : Broadcast Infrastructure Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Component (Hardware, Software, and Services), Technology (Digital Broadcasting and Analog Broadcasting), and Application (OTT, Terrestrial, Satellite, IPTV, and Others)
According to our latest market study on “Broadcast Infrastructure Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component, Technology, and Application,” the market is expected to grow from US$ 4,713.7 million in 2021 to US$ 8,145.7 million by 2028; and is estimated to grow at a CAGR of 8.1% from 2021 to 2028.
Increasing Adoption of New Broadcast Technologies to Drive Market During Forecast Period
The broadcast industry is witnessing a significant demand for new broadcasting technologies such as Internet Protocol Television IPTV, web TV, high definition television (HDTV), and pay-per-view. With continuous improvement in digitalization and an increase in disposable income, the market is witnessing a high adoption rate of IPTV and HDTV. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across APAC, owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. India ranks second in the ownership of smartphones, entitling it as one of the largest markets for personalized sports broadcast services. Increasing access to data in rural areas has dramatically improved the streaming video market. For instance, Hotstar, India’s homegrown streaming platform, leads the country’s OTT space. In addition, Sony LIV, JioTV, and others are known to be accessible live streaming services.
Another key factor driving the broadcast infrastructure market is integrated platforms consisting of servers, set-top-boxes, and video content protection systems, along with appropriate tools, middleware, and billing, allowing the provision of a variety of TV services in several formats such as video-on-demand, streaming, and time-shifted TV, based on a combination of underlying IP networks and digital subscriber line or optical access systems. All the advancements and developments are likely to have a significant positive impact on the market growth during the forecast period. Increased government spending on cloud-based infrastructure, cloud-based solutions and managed services, and hybrid networks is anticipated to boost the broadcast infrastructure market growth. Growing security concerns and maintaining customer trust will encourage broadcasters to adopt new delivery models. All the advancements and developments are likely to have a positive impact on the market growth during the forecast period.
Key Findings of Study:
The global broadcast infrastructure market is segmented into five major regions—North America, Europe, APAC, MEA, and SAM. Based on component, the broadcast infrastructure market is categorized into hardware, software, and services. In 2020, the software segment accounted for the largest share in the market. Based on technology, the market is categorized into digital broadcasting and analog broadcasting. In 2020, the digital broadcasting segment accounted for a larger share in the market. Based on Application, the broadcast infrastructure market is segmented into OTT, terrestrial, satellite, IPTV, and others. In 2020, the terrestrial segment accounted for the largest share in the market.