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Chronic Bad Breath Segment to Drive Mouthwash Market
According to our new research study on “Mouthwash Market Forecast to 2027 – COVID-19 Impact and Analysis – by Product Type, Flavor, Indication, Distribution Channel, and End User” the market is expected to reach US$ 9,272.13 million by 2027 from US$ 5,980.35 million in 2019; it is estimated to grow at a CAGR of 5.7% from 2020 to 2027. The report highlights trends prevailing in the market, and the factors driving and hindering the market growth.
Mouthwash, also referred as oral rinse or mouth rinse, is a liquid passively held, gargled, and swished in mouth. The product is mainly used as antiseptic and plays a vital role in oral hygiene. Mouthwashes are also recommended for bad breath, canker sores, dental carries, and mouth ulcers. Further, post-surgical applications of mouthwash prevents oral infection and boosts the recovery process.
Based on indication, the global mouthwash market is segmented into mouth ulcers, aphthous ulcers, post oral surgery, oral lesions, periodontis (cavity), gingivitis, receding gums, frequent dry mouth, chronic bad breath, and toothache. In 2019, the chronic bad breath segment held the largest share of the global mouthwash market, and it is further estimated to register the highest CAGR of 6.6% during the forecast period. Growth of this segment is attributed to increasing adoption of mouthwash to deal with bad breath. Further, the increasing number of product launches to fight against bad breath are anticipated to drive the segment growth.
As mouthwash plays prominent role in the protection of mouth from germs and bacteria, the mouthwash market is expected to witness positive growth curve in years to come. Moreover, the mouthwash market is witnessing new product introductions with capabilities to inactivate coronaviruses. Such developments are expected to have constructive impact on the market even during and post COVID-19 pandemic.
Colgate-Palmolive Company; Procter & Gamble; GlaxoSmithKline plc; Unilever; Johnson and Johnson Services, Inc.; The Himalaya Drug Company; Lion Corporation; AMWAY; Church & Dwight, Inc.; and SmartMouth Oral Health Laboratories are among the leading companies operating in the mouthwash market.
The report segments global mouthwash market as follows:
By Product Type
- Fluoride
- Cosmetics
- Antiseptics
- Oral Gels
- By Flavors
- Active Salt
- Mint Fresh Tea
- Natural Lemon
- Herbs
- Fruit and Gums
By Indication
- Mouth Ulcers
- Aphthous Ulcers
- Post Oral Surgery
- Oral Lesions
- Periodontis (Cavity)
- Gingivitis
- Receding Gums
- Frequent Dry Mouth
- Chronic Bad Breath
- Toothache
By Distribution Channel
- Hypermarkets
- Supermarkets
- Online Stores
- Hospital Pharmacies
- Independent Pharmacies
- Independent Grocery Stores
By End User
By Geography
- North America
- Europe
- France
- Germany
- UK
- Spain
- Italy
- Rest of Europe
- Asia Pacific (APAC)
- China
- India
- Japan
- Australia
- South Korea
- Rest of Asia Pacific
- Middle East & Africa (MEA)
- Saudi Arabia
- UAE
- South Africa
- Rest of Middle East and Africa
- South & Central America (SCAM)
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