Digital Fertility Methods for Family Planning is Growing Trend in Contraceptives Market
According to our new research study on “Contraceptives Market Forecast to 2027 – COVID-19 Impact and Analysis – by Product, End User and Distribution Channel,” the market is expected to reach US$ 29,629.4 million in 2028 from US$ 20,825.0 million in 2020; it is estimated to grow at a CAGR of 8.0% from 2021 to 2028. The report highlights key driving factors and prominent market players along with their developments in the market.
Traditional contraceptives such as IUDs are invasive, and birth control pills may cause side effects such as high menstrual bleeding, acne, and hormonal imbalance. The demand for alternative options has led to the emergence of digital technological contraceptive solutions that allow women to plan family without harmful side effects. Many web-based applications are being launched frequently, which provide hormone-free family planning options. Contraception-focused smartphone apps use algorithms to track entered fertility signs over time, then alert users to avoid intercourse on their peak fertility days. In 2018, the Natural Cycles app received the FDA approval and became the first direct-to-consumer digital birth control app, to lead the way of non-hormonal and non-invasive birth control options. Natural Cycles’ approval is based on the study of more than 15,000 women and 180,000 cycles, and it claims a 93% success rate, the same as a contraceptive pill. On March 1, 2021, another digital birth control app—Clue—received an FDA clearance and to become the second contraceptive app. Pexxi, founded in 2018, offers a personalized oral contraception service by combining data from an online questionnaire and hormone test kits to predict the best pill for individual women. The company also offers monitoring services to help women to track the effects of the pill over time. In case of any side effects on health due to birth control pills, it can offer alternative suggestions. A mobile application by Ovy, a German startup, effectively tracks menstrual cycles and enables women to understand their fertility cycles. The Ovy Bluetooth Basal Thermometer integrates daily temperature data with the Ovy app to provide insights into ovulation cycles and fertility levels and to predict the next period dates.
Geographically, the contraceptives market is segmented into North America, Europe, Asia Pacific, the Middle East and Africa, and South and Central America. North America held the largest market share in 2019. In North America, the US is the largest market for contraceptives. The growth of the market in the region is attributed to the presence of key market players and their product development. In addition, the escalating prevalence of sexually transmitted diseases is further contributing to the growth of the market in North America.
Bayer AG; Cooper Companies, Inc.; Merck & Co., Inc; HLL Lifecare Limited; Church & Dwight, Inc.; Pregna International Limited; Mayer Laboratories, Inc.; Medicines360; Prosan International B.V.; and Cupid Limited are among the leading companies operating in the contraceptives market.
The report analyzes contraceptives market as follows:
- Intrauterine Product (IUDs)
- Vaginal Rings
- Emergency Contraceptives
By End User
- Home Care
- Hospitals and Clinics
By Distribution Channel
- Retail Pharmacy
- Online Pharmacy
- Hospital Pharmacy
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- North America
- Rest of Europe
- Asia Pacific (APAC)
- South Korea
- Rest of Asia Pacific
- Middle East and Africa (MEA)
- Saudi Arabia
- South Africa
- Rest of Middle East and Africa
- South and Central America (SCAM)
- Rest of South and Central America