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According to the latest research report titled “Drag & Drop App Builder Software Market Forecast to 2027 – COVID-19 Impact and Global Analysis,” published by The Insight Partners, the market is expected to reach US$ 1,128.82 million by 2027, registering a CAGR of 4.6% during 2020–2027.
Rise in Adoption of IT Apps among SMEs
The rising digital transformation has influenced small and medium-sized businesses, with the growing awareness regarding the role of drag-and-drop app builder software in lowering the dependence on hard-to-recruit technological skills. The software also allows small and medium-sized companies to shield themselves from technology churn, along with reducing IT backlogs and eliminating legacy debt. Moreover, the drag and drop app builder software platforms are also expected to make the operations of many SMEs easier, particularly considering the cost of hiring new and more developers or outsourcing the app development task. Thus, the software solutions help them to develop customer-centric applications at lower costs. Furthermore, SMEs are exploring cloud-based app frameworks to save money, time, and resources. A few of the drag and drop app builder software used by enterprises are swing2app, Zoho creator, appypie, AppSheet, and Bizness apps. Thus, the adoption of these apps to automate business workflows & processes is subsequently driving the growth of the drag and drop app builder software market.
Cloud-based software delivers end-to-end encryption to ensure rapid scalability, greater computing power, and high storage capacity levels. It provides highly productive service and management capabilities to an organization without having to set up and maintain its own IT infrastructure costs. Growing investments in drag and drop app builder software and rising adoption of cloud technology are driving the global drag and drop app builder software market. The data is safely stored in the cloud and can be retrieved whenever the need arises. It ensures relevant data is not lost even when a system failure occurs in the company.
The ever-growing IT sector brings with it numerous advancements; however, it also creates a fair number of challenges when it comes to security concerns about data storage among the users. With the increasing availability of internet access leading to a rising number of internet users, there is a vast amount of user information stored online through cloud services. Increasing number of enterprises across the globe plan to migrate their IT infrastructure to the cloud in order to boost customer delivery experience and improve IT infrastructure. Many enterprises across verticals have adopted the work from home model to safeguard employee well-being and maintain operational efficiency, surging the demand for cloud-based solutions. As more enterprises turn to advance their IT infrastructure, the demand for cloud system management solutions would continue to grow.
Key Findings of Study:
• Rise in number of small and medium enterprises (SMEs) has led to intense competition for the market. The companies are adopting various marketing strategies to reach the target audience. They are opting for drag and drop app builder software as it the fastest way to communicate with their customers. The drag and drop app builder software industry helps SMEs create brand awareness and thus, encourages customer loyalty along with growth in sales. Digitalization is opening up new opportunities for SMEs to adopt advanced solutions.
• The proliferation of smart and connected devices, the advent of smart workplaces, and the easy availability of the internet are among the major reasons for the increase in digital content in India. In the past decade, connected devices have increased at an exponential rate in both consumer and enterprise segments. The digitization revolution in India is facilitating the adoption of various applications or tools such as drag & drop app builder software among enterprises. With the continuous advancements in storage and computing technology, computing power in the country has increased significantly during the last decade.
• The US is the hub of leading tech companies and is the world’s largest economy with a well-developed infrastructure. The growth in the drag & drop app builder software market in the US is mainly driven by considerable growth of tech start-ups each year, which are funded by several capitalists, thereby increasing the scope of the market. Also, the use of existing IT technologies in business processes, the penetration of UIs (user interfaces) for app building, the adoption of IT apps among business enterprises, particularly small and medium-sized enterprises, further drives the demand for drag-and-drop app builder software on the market.
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