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The supermarkets segment is expected to drive the growth of global feminine hygiene products market by distribution channel
According to new market research titled 'Feminine Hygiene Products Market to 2027 - Global Analysis and Forecasts by Product, Distribution Channel, and End User'. The global feminine hygiene products market is expected to reach US$ 36,371.54 Mn in 2027 from US$ 21,088.56 Mn in 2018. The market is projected to grow with a CAGR of 6.3% from 2019-2027. The report provides trends prevailing in the global feminine hygiene products market and the factors driving the market and also the factors that act as hindrances.
In recent years, concerns regarding feminine hygiene have increased significantly around the globe. Menstruation has been considered as a taboo in various underdeveloped and developed economies, which has led to negligence toward the importance of having proper menstrual hygiene. Multiple initiatives are being undertaken to increase awareness regarding adequate practice during menstruation; guidelines under the Menstrual Hygiene Practices have been released. Menstrual hygiene management (MHM) practices differ widely worldwide and generally depend on the individual’s personal preferences, socioeconomic status, local traditions and beliefs, and access to water and sanitation resources. As a part of spreading awareness, Global Menstrual Hygiene Day (MH Day) is celebrated annually on 28th May. Also, in 2018, ~310 organizations educated ~27.2 million girls across 134 countries. Hence, with a rise in the importance of appropriate measures for feminine hygiene, the demand for feminine hygiene products is anticipated to witness considerable growth during the forecast period.
The global feminine hygiene products market, based on distribution channel, has been segmented into retail pharmacies & hospital pharmacies, online-distributions, supermarkets, and other distribution channels. In 2018, the supermarkets segment held the largest share of the market. However, the online-distributions segment is expected to register the significant growth during the forecast period due to increased penetration of smartphones and the availability of an extensive range of products for feminine hygiene on online platforms.
The feminine hygiene products market majorly consists of players such as Procter & Gamble, Kimberly-Clark Corporation, Johnson & Johnson Services, Inc., Edgewell Personal Care, Bodywise (UK) Limited, Unicharm Corporation, Lil-Lets UK Limited, Ontex, Kao Corporation and Essity Aktiebolag (publ), among others. Organic growth strategies activities witnessed in the market were product launches, which have helped the companies to improve and strengthen their position and the customer base in the market. For instance, in September 2016, Kimberly Clark launched ‘U’ Security Ultra-Thin Pads Long, under its brand Kotex.
The report segments the global feminine hygiene products market as follows:
Global Feminine hygiene products Market - By Product
Global Feminine hygiene products Market - By Distribution Channel
Global Feminine Hygiene Products Market - By Geography
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