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The “Global RTD Alcoholic Beverages Market to 2027 - Analysis and Forecasts by Base Type (Whiskey, Rum, Vodka, Gin, Others); Packaging Type (Bottles, Cans, Others); Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, and Others)” The scope of study involves understanding on the factors responsible for this growth of RTD alcoholic beverages market along with the estimates and forecasts of the revenue and market share analysis and also spots the significant RTD alcoholic beverages players in the market and their key developments.
Alcoholic beverages are mainly a fermented form of sugars in berries, grains, fruits, and other ingredients that mainly contains ethyl/ethanol alcohol. The global RTD alcoholic beverages market, accounted to US$ 26,447.9 Mn in 2018 and is expected to grow at a CAGR of 4.6% during the forecast period 2019 - 2027, to account to US$ 39,428.9 Mn by 2027. North America is expected to be the fastest-growing market for RTD alcoholic beverages products in the coming years. With the growth in the consumption of low fat, low calories, and sophisticated flavored in the RTD alcoholic beverages, the demand for the products has substantially gone up in the countries like US, Canada, Mexico of the North American region, which is boosting the overall sales of these products. Rising consumer focus toward the diversified line of product with innovative and attractive forms of packaging is also propelling the growth of the market in the region. Also, manufacturers are investing in the research and development activities, brand awareness, in house experts of development teams to diversify the production and availability of RTD alcoholic beverages products in the market. These factors has also surged the demand for the product in the region.
The RTD alcoholic beverages market is bifurcated based on packaging type as bottles, cans and others. In 2018, the bottles industry segment dominated the global RTD alcoholic beverages market. Bottle packaging has been one of the primary reasons that have been inclining the consumers and has helped in favoring the RTD alcoholic beverages across the globe. Different types of bottle packaging are available in the market that creates an attractive appearance for the RTD alcoholic beverages. The three types of bottle packaging available are standard, premium, and super-premium. The standard bottle packaging is widely used for the RTD alcoholic packaging due to its low pricing and easy availability. The premium glass bottles are targeted to the allied customers who are focused on maintaining high standards, quality, and limiting the cost. The super-premium glass bottles are higher in price and value as compared to the premium and standard glass bottles. The peculiar design and texture of these types of bottles are customized and used by the well-established brands.
The global RTD alcoholic beverages market by geography is segmented into six regions, including North America, Europe, Asia Pacific, Middle East & Africa, and South America. The Asia Pacific region is expected to account for the largest share of the global RTD alcoholic beverages market in 2018, followed by North America. In addition the, Japan and China in the Asia Pacific region are expected to continue its dominance in terms of market share throughout the forecast period from 2019 to 2027. Some of the major players in the RTD alcoholic beverages market include Anheuser-Busch InBev NV, Asahi Group Holdings, Ltd, Bacardi Limited, Carlsberg Breweries A/S, Suntory Holdings Limited, Brown-Forman, Heineken N.V., Diageo plc., Davide Campari-Milano S.p.A. and Molson Coors Brewing Company among others.
The report segments the global RTD alcoholic beverages market as follows:
Global RTD Alcoholic Beverages Market - By Base Type
Global RTD Alcoholic Beverages Market - By Packaging Type
Global RTD Alcoholic Beverages Market - By Distribution Channel
Global RTD Alcoholic Beverages Market - By Geography
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