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According to the latest research report titled “Subscriber Data Management Market Forecast to 2028 – COVID-19 Impact and Global Analysis,” published by The Insight Partners, the market was valued at US$ 4,764.8 million in 2021 and is projected to reach US$ 13,809.6 million by 2028, and it is expected to grow at a CAGR of 16.4% during 2021–2028.
APAC Subscriber Data Management Market to Register Highest CAGR During Forecast Period
In Asia Pacific, 5G is gaining traction over the years. Nine markets, including Japan, have launched commercial mobile 5G services, and another 12 have stated intentions to do so. As a result, the area is home to some of the world's most advanced 5G marketplaces, with nations including Australia, China, Japan, Malaysia, Singapore, and South Korea all vying to be global 5G leaders. These economies will experience a fast 5G adoption, with 5G accounting for slightly under half of all mobile connections in developed Asia by 2025. Mobile operators in Asia Pacific are anticipated to invest over US$ 400 billion in their networks between 2020 and 2025 to enable this generational transition and boost consumer participation in the digital era, with US$ 331 billion going toward 5G installations. Hence, the rising number of mobile service customers, coupled with the increasing availability of 5G services, is expected to boost the subscriber data management market in the region. The COVID-19 pandemic has positively impacted the subscriptions across the region as more and more people were forced to stay at home. For instance, Netflix Australia has benefited directly from the pandemic-related streaming boom, with the video giant increasing its local revenue by 17% in 2020. OTT providers are attempting to accommodate the growing entertainment thirst of viewers despite the nationwide lockdowns. According to a recent study conducted by mobile marketing platform InMobi, 46% of viewers watch more material online. Various OTT service providers such as Amazon Prime Video and Zee5 offered free shows to watch to attract more consumers to the platform. As a result of this, Zee5 experienced an 80% increase in subscriptions in 2020. Thus, the rise in the number of subscriptions across channels is resulting in more data to be managed, thereby contributing to the high adoption of subscriber data management solutions.
Key Findings of Study:
Asia Pacific is expected to have the fastest growth rate due to a large number of telecom operators and subscribers in the region. As the number of telecom subscribers grows, so will the demand for subscriber data management. According to the Telecom Regulatory Authority of India (TRAI), the number of telephone users in India increased by 0.73% from the previous quarter, from 1,186.63 million at the end of June 2019 to 1,195.24 million at the end of September 2019. This reflects a year-on-year (Y-O-Y) growth of 0.32% over the same quarter the prior year.
Telephone subscriptions in urban areas increased from 675.58 million at the end of June 2019 to 677.95 million at the end of September 2019. During the same period, however, urban telephone subscriptions fell from 160.78 to 160.63. To securely manage the data generated by the increase in the number of customers, the demand for SDM solutions is expected to rise. Hence, the region has been witnessing partnerships between SDM providers and telecom companies. For example, China Telecom teamed with Nokia's core networking technology for 5G in June 2020. ION products, User Plane, Unified Data Management, Multiple Nokia Software, and Session Management functions are included in this agreement. Nokia's cloud-based vIMS technology has a 17% market share in China Unicom's rapidly developing VoLTE network, where it has been implemented. This agreement will strengthen China Unicom and Nokia's long-term collaboration.